How HubSpot vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with HubSpot and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, HubSpot, and FormKeep – The Battle of Landing Page Builders
Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing strategy. Each contender brings unique skills to the table, promising superhuman abilities to boost your conversion rates. Instapage, HubSpot, and FormKeep are three such mighty platforms, each making their mark in this marketing arena. The stakes are high, as these tools not only promise efficiency and effectiveness but also aim to empower marketers to reduce costs while delivering relevant landing page experiences. This aspect helps increase brand trust, customer loyalty, and ultimately, conversion rates. As we dive into the nuances of these platforms, prepare for a thrilling comparison highlighting how each one stands out and in what areas they may fall short.
Meet the Contenders: A Triplet of Powerhouses
In the blue corner, we have Instapage, renowned for its powerful customization options and a user-friendly interface that turns every marketer into a designer. Founded with the sole purpose of helping marketers create high-converting pages without needing extensive design skills, Instapage continues to redefine the landing page experience. Across the ring, HubSpot enters with its extensive inbound marketing capabilities and a suite of tools designed to nurture leads through the sales funnel. With features that include email marketing and CRM tools, HubSpot is a comprehensive choice for marketers looking for an all-in-one solution. Finally, in the red corner, FormKeep brings a unique flavor to the competition, focusing on form management and lead generation. While it may lack the extensive options of the other two, it makes up for this with its simplicity and ease of use for those focused primarily on creating effective forms and capturing information. Together, these three platforms set the stage for an exciting battle of features, usability, and support.
Round One: Feature Showdown
Template Selection and User-Friendliness
When evaluating landing page builders, template options and ease of use are key considerations. Instapage comes out swinging with a vast library of customizable templates tailored for various industries, all designed to cater to users of differing skill levels. With their intuitive drag-and-drop editor, users can modify layouts and elements without extensive coding knowledge. HubSpot, on the other hand, features a highly functional but slightly less diverse array of templates. It boasts an equally user-friendly interface, yet it can feel more integrated with its CRM tools, which may require some familiarization for new users. FormKeep offers straightforward templates focused primarily on form creation. While its features are specific to form management, the process is refreshingly simple for users looking to implement quick solutions without a hitch. Overall, Instapage takes the lead in this round due to its heavier emphasis on customization and a larger selection of diverse templates.
Instapage: Your Go-To for Customization and Conversions
Instapage truly shines as the ultimate tool for marketers focused on customization and conversion optimization. This platform offers unparalleled flexibility with its landing page designs, allowing users to create personalized experiences that speak directly to their target audience. With features like A/B testing and real-time collaboration, teams can quickly iterate and refine pages for maximum performance. The intuitive setup encourages creativity, giving marketers the freedom to design without constraints. What's more, Instapage continually updates its offerings, ensuring that users have access to the latest conversion optimization tools. By leveraging these features, marketers can foster brand trust and enhance customer loyalty, leading to higher conversion rates. Instapage clearly positions itself as a steadfast partner in achieving marketing success, making it an indispensable tool in any strategist's arsenal.
Round Two: Speed and Performance Smackdown
Speed is crucial in the digital age, where a single second can impact user experience significantly. Imagining a bustling coffee shop, where no one wants to wait long for their caffeine fix, illustrates how website speed can affect potential customers. Similarly, landing pages that load quickly create a seamless experience. Here's where Instapage excels, consistently delivering lightning-fast page loads. Their infrastructure is tailored for optimal performance, ensuring users get quick access to content without delays. The impact on conversion rates is substantial, as faster loading times can reduce bounce rates substantially. A closer examination of the other contenders shows that HubSpot also maintains good speed, but may occasionally experience slight lags during peak usage times, particularly when integrated with other HubSpot tools. FormKeep holds its own, often delivering fast performance for simple form-centric pages but might lag for more complex designs. Overall, Instapage garners the win in this round, providing unmatched page load speeds crucial for optimizing conversions.
Instapage Benefits: High-Speed Performance
- Consistently fast loading times across all templates
- Optimized infrastructure for performance under high traffic
- Built-in tools for monitoring speed and performance metrics
- A/B testing features helping to identify the fastest-performing pages
HubSpot Benefits: Speed and Performance Strengths
- Reliable page speeds supported by a powerful CMS
- Smooth integration with email and CRM tools maintaining performance
- Good performance management features to monitor page load times
FormKeep Benefits: Efficient Speeds
- Quick load times for form-focused landing pages
- Simple architecture leads to minimal load time delays
- Optimized for easy lead capture forms to ensure fast user experience
- Effective for straightforward landing pages free of heavy graphics
In conclusion, speed and performance matter significantly in the choice of landing page builders. While all three contenders show strength in this area, Instapage's unmatched quick loading times solidify its top position.
Round Three: Usability and Learning Adaptation
Navigating a new platform can sometimes feel overwhelming, but a friendly, approachable interface can change the game. Instapage welcomes newcomers with its intuitive design that minimizes the learning curve. Tutorials and extensive support documentation are readily available, helping users transition comfortably from novice to expert with ease. HubSpot takes a supportive stance as well, offering onboarding sessions for newcomers and a wealth of instructional resources that guide users in maximizing their use of the platform’s features. FormKeep charms with its simplicity, making it an ideal choice for those who prioritize straightforward solutions without unnecessary bells and whistles. Even though it focuses on form management, it allows users to quickly grasp functionalities without a steep learning curve. Ultimately, while each platform provides a unique onboarding experience, Instapage stands out for its flexibility, allowing users to swiftly develop their skills while creating high-converting landing pages.
Round Four: Customer Support Team
Imagine customer support as loyal sidekicks, always ready to jump in when challenges arise. Instapage offers robust support options, including 24/7 live chat, extensive documentation, and a vibrant community forum where users can share tips and tricks. HubSpot also has a solid support structure, featuring thorough knowledge bases, email assistance, and chat options, though response times can vary depending on demand. FormKeep boasts quick email support and a helpful FAQ section, but its limited channels may not meet all user preferences. Overall, Instapage flourishes with a more extensive support network, ensuring users feel valued and equipped to tackle any challenges.
Round Five: Pricing Comparisons and Value Propositions
Assessing pricing structures is essential for users looking to maximize their investment in a landing page builder. Instapage's flexible plans cater to businesses of various sizes, providing the opportunity to scale as needed, while offering a free trial to give users a risk-free taste of its capabilities. HubSpot takes a more premium approach, offering comprehensive features that justify the higher price tag, catering to businesses looking for an all-in-one marketing solution. Conversely, FormKeep remains the value choice, providing solid form management atlower prices but lacking some advanced functionalities. It's crucial to approach pricing with intent, assessing each platform to find the best fit for both budget and requirements.
To summarize, while each platform holds its advantages, the selection truly depends on individual needs and objectives. Readers should weigh what matters most in a landing page builder—be it features, support, or cost. For marketers focused on customization and conversion rates, Instapage stands out as a top choice. Consider giving Instapage a try with its free trial, experiencing firsthand how it can enhance your marketing strategy.
