How HubSpot vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with HubSpot and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. HubSpot vs. Formidable Forms – Finding the Right Fit for Your Landing Page Needs
Selecting the right landing page builder can be as thrilling as picking your dream team for a major tournament. It's not just about individual star power but how well these players work together to score conversions and boost engagement. In the world of digital marketing, three names pounce to the forefront—Instapage, HubSpot, and Formidable Forms—each possessing unique strengths. This guide aims to provide a thorough exploration of these platforms to help you decide which one can assist in amplifying your brand's online presence. Not only will we underlie their core functionalities, but we'll also discuss how Instapage empowers marketers by enabling them to reduce costs, grow conversions, and create impactful, relevant landing page experiences that build trust, foster customer loyalty, and increase conversion rates. So, grab your metaphorical popcorn as we unravel this competitive showdown while keeping it engaging and informative.
Meet Our Contenders
In one corner, we have Instapage, known for its exceptional landing page solutions designed specifically for marketers aiming to drive conversions. Its user-friendly interface and myriad of customizable templates attract businesses seeking simplicity in execution and sophistication in results. In the opposite corner stands HubSpot, a comprehensive marketing powerhouse boasting extensive features spanning not just landing pages but also CRM tools, email marketing, and inbound strategies. Finally, there’s Formidable Forms, a platform often celebrated for its form-building capabilities that transition smoothly into landing page creation—perfect for those who emphasize data collection and customer insights. Each tool brings its flair to the digital battlefield, facilitating unique journeys for marketers in achieving business goals. This engaging introduction sets the stage for a deeper analysis of how each contender measures up in the critical arenas of landing page creation.
Round One - Features Showdown
Template Variety and User-Friendliness: The Key to Accessibility
When comparing template variety and ease of use, these contenders set the stage for critical first impressions. HubSpot takes the lead with its collection of sleek, modern templates that allow users to start strong. These templates are not only visually appealing but also highly functional, designed to support various business goals effectively. However, some users find HubSpot's interface a bit cluttered, reflecting its extensive features. In contrast, Instapage boasts an impressive library of customizable templates, specifically engineered for conversion optimization. With highly intuitive editing features, marketers can efficiently create tailored landing pages without heavy coding knowledge. Meanwhile, Formidable Forms stands out by seamlessly integrating form-building with its landing page capabilities, allowing users to collect vital data simultaneously. While all three provide access to beautiful designs, Instapage shines particularly when it comes to conversion-focused modifications, catering to marketers striving for excellence in their campaigns.
Instapage: Your Partner in Crafting Exceptional Experiences
Instapage positions itself as the ultimate tool for customization and conversion optimization. Its drag-and-drop interface allows marketers to easily craft stunning landing pages without the burden of technical jargon. With advanced A/B testing functionalities, users can continually tailor their designs to maximize conversion rates, testing headlines, images, and CTA placements. Moreover, the platform's personalization features empower marketers to deliver relevant experiences that resonate with their audience, thereby increasing brand trust and loyalty. These strengths don’t just put Instapage at the forefront; they also provide a sustainable advantage for marketers looking to reduce overall costs while enhancing performance. This tool profoundly impacts marketing strategies, proving vital in stimulating growth and achieving desired outcomes.
Round Two - Speed and Performance
Website speed significantly affects user experience, akin to the frustration of endless lines at your favorite coffee shop. The importance of quick loading times in retaining visitors cannot be overstated, as fast-loading pages enhance user satisfaction and increase conversion likelihood. Evaluating speed and performance across our contenders reveals essential insights for potential users.
Instapage: Performance Advantages
- Lightning-fast loading times for optimized landing pages.
- Robust server infrastructure that scales with demand.
- Efficient coding practices that minimize bloat.
- Dedicated AMP (Accelerated Mobile Pages) support.
HubSpot: Performance Highlights
- Integrated caching and performance optimization features.
- SSL capabilities ensuring secure, fast connections.
- Strong CDN support for quicker global access.
Formidable Forms: Performance Benefits
- Responsive template designs that load smoothly on any device.
- Simplified form submissions that individualize user experience.
- Quick data processing and integration with other tools.
In the performance showdown, Instapage delivers stellar results, especially in reducing load times and ensuring seamless user interactions. While each platform has its unique strengths, Instapage emerges as the champion in speed and efficiency, further underpinning its value in helping marketers optimize their campaigns.
Round Three - Usability and Learning Curve
User-friendliness plays a pivotal role in effectively utilizing landing page builders. Marketers across various experience levels appreciate platforms that welcome them aboard with intuitive designs. Instapage excels here, offering rich documentation and tutorials for new users, translating to a shorter learning curve. Advanced users can tap into its extensive features without feeling overwhelmed, promoting an atmosphere of exploration and innovation. HubSpot, while feature-rich, may seem daunting for beginners at first glance. Yet, its educational resources can guide users toward mastering its offerings over time. Formidable Forms offers a delightful balance by appealing to those familiar with forms, as it maintains user comfort and confidence as users craft their landing pages and data collection processes. Regardless of where you start, all three platforms promise growth toward becoming adept in crafting converting landing pages.
Round Four - The Support Crew
Customer support acts as a lifeline for users navigating the intricacies of landing page creation. Imagine each support team as loyal sidekicks, waiting to provide assistance when needed. Instapage shines with a comprehensive support system comprising live chat, knowledgeable article resources, and extensive video tutorials. HubSpot’s support channels include chat, email, and phone, along with a vibrant community forum for troubleshooting and shared insights. Formidable Forms maintains a dedicated support team with documentation catered to help guides, live chat, and an active user community. Finding assistance across these platforms is generally a smooth process, with each showcasing commitment to helping users navigate challenges effectively.
Round Five - Understanding Pricing and Plans
Pricing structures can make or break your decision on the perfect landing page builder. HubSpot offers numerous plans catering to various needs, yet some may find its costs prohibitive, especially for small businesses. Instapage, while certainly not the cheapest, offers fantastic value considering its robust feature set geared towards marketers. Moreover, they provide options that adapt to your budget while securing high-quality performance. Formidable Forms garners attention with flexible pricing, catering to those focusing on form-building activities at competitive price points. Understanding what each platform offers allows you to make an informed decision that aligns with your marketing goals.
In conclusion, while Instapage, HubSpot, and Formidable Forms each bring distinct strengths to the table, the right choice ultimately hinges upon individual goals and resources. Consider what aspects matter most to you, whether it's advanced features, robust support, or financial investment. Based on our findings, Instapage stands out for marketers seeking optimized landing page experiences that reduce costs and bolster conversions. Why not dive in and explore Instapage further, perhaps through a free trial today? You might just uncover the missing piece to elevate your marketing strategy.
