How GrooveFunnels vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with GrooveFunnels and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GrooveFunnels vs. 23FormBuilder – Who Comes Out on Top?
Choosing the right landing page builder is similar to picking the perfect team of superheroes for your digital marketing strategy. Just as you wouldn't want just any character on your squad, the choice of a landing page platform should be one that complements your goals and streamlines your journey to success. In this battle of the platforms, we will explore how Instapage, GrooveFunnels, and 23FormBuilder stack up against each other. Each has its unique superpowers, but which one will help you save the day in boosting conversions and crushing your marketing goals? Get ready to dive in as we dissect their strengths, weaknesses, and what they bring to the table for marketers looking to reduce costs, grow conversions, and build trust. With each contender aiming to deliver relevant experiences for consumers, it will be interesting to see which platform stands tall along the way.
Meet the Competitors: A Brief Overview
Introducing the fierce competitors in this showdown: Instapage, GrooveFunnels, and 23FormBuilder. Each platform boasts impressive features aimed at helping marketers create high-converting landing pages. Instapage is renowned for its exceptional customization options and robust conversion tools; it’s like the tech-savvy friend everyone wishes they had. GrooveFunnels, on the other hand, markets itself as an all-in-one solution, offering a suite of tools designed to cover everything from landing pages to sales funnels. It's the versatile team player who can fill multiple roles. Lastly, 23FormBuilder, with its user-friendly interface, excels in form creation and data collection, making it perfect for those who prioritize lead generation and customer engagement. Together, these platforms form an exciting battleground in the quest for the ultimate landing page solution.
Feature Showdown – What Each Platform Brings to the Table
Exploring Template Variety and User-Friendliness
When it comes to templates and ease of use, Instapage leads the pack with its extensive library of beautiful, responsive designs tailored for conversion. Marketers can choose from a vast array of templates that are not only visually appealing but also modular, allowing for easy customization to match brand guidelines. GrooveFunnels also offers a respectable selection of templates, but users have reported that its design tools can feel somewhat clunky and less intuitive compared to Instapage. 23FormBuilder provides a limited range of templates focused primarily on forms, making it less ideal for those seeking stunning landing pages but excellent for quick and functional lead capture forms. For anyone serious about maximizing user engagement and converting visitors, the ease of customization and navigation provided by Instapage makes it the ideal choice in this aspect.
Instapage: Your Go-To for Customization and Conversion Mastery
Instapage shines the brightest when it comes to offering unmatched customization and conversion optimization tools. With features like the drag-and-drop editor, marketers can create unique landing pages that resonate with their target audience. The analytics and A/B testing capabilities allow users to monitor performance closely and fine-tune their designs for optimal results. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that significantly enhance brand trust and customer loyalty. Its seamless integration with various marketing tools and platforms ensures that data flows effortlessly, enabling a robust strategy that cultivates conversions. More than just software, Instapage acts as a committed partner in a marketer's success journey.
The Speed Factor – Who Delivers the Quickest Pages?
In the digital landscape, speed is critical; users have little patience for slow-loading pages. Think of it like waiting behind someone who can't decide what to order at your favorite coffee shop; it’s frustrating and can easily lead to lost interest. Each platform’s performance directly affects user interaction and conversion rates. A speedy interface not only enhances user experience but also plays a significant role in search engine optimization. As we analyze the speed and performance of each contender, it's essential to consider how quickly they can deliver high-quality landing pages.
Instapage Advantages:
- Instapage offers exceptionally fast page load times due to its optimized infrastructure.
- Tools for image optimization ensure that visuals do not slow down loading times.
- Automatic responsiveness adjusts pages for various devices without sacrificing performance.
- A dedicated content delivery network (CDN) enhances site speed globally.
GrooveFunnels Advantages:
- GrooveFunnels provides integrated funnel management that can speed up the user journey.
- The platform encourages efficient page creation, minimizing time spent on setup.
- More streamlined for serving multiple funnels can result in improved loading efficiency for certain use cases.
23FormBuilder Advantages:
- Fast form-building capabilities ensure quick data collection without lags.
- Dedicated server resources help keep loading times competitive.
- Optimized for mobile, ensuring forms load quickly on a range of devices.
- Auto-save features reduce loading times when submitting forms.
In conclusion, while each platform offers distinct advantages regarding speed and performance, Instapage stands out as the best option overall. With superior page loading times and seamless user experiences, it ensures that marketers can capture attention without delay.
User Experience – Accessibility and Learning Curves
When welcoming new users, each platform has its unique approach. Instapage embraces newcomers with a clean interface that invites exploration, making it easy to navigate through its features. There are tutorials and resources that help users familiarize themselves with the mechanics at their own pace, which is perfect for those who may not consider themselves tech-savvy. GrooveFunnels, while robust, can sometimes present a steeper learning curve due to its variety of tools bundled into one platform. However, once users grasp its functioning, they will appreciate the versatility it offers. For 23FormBuilder, the simplicity plays to its strengths; beginners can dive right into form creation without feeling overwhelmed. What’s vital is that all three platforms ultimately provide valuable resources and support options to transform users from novices to pros.
Support Comparison – Who’s Got Your Back?
Customer support can be likened to the trusty sidekick always ready to help out when challenges arise. Instapage stands out with its robust support options, offering live chat, email support, and extensive knowledge bases that empower users in their learning journey. GrooveFunnels provides sturdy support as well, with help documentation and community forums where users can find answers or interact with fellow marketers. For 23FormBuilder, customer support is available through chat and email, but some users have found it less responsive compared to its competitors. Ultimately, while all three platforms dedicate themselves to helping users, Instapage's extensive resources stand as a beacon of reliability in times of need.
Pricing Strategies – Finding Your Perfect Fit
Navigating pricing structures can be vital for marketing teams working with set budgets. Instapage offers tiered pricing that caters to various business sizes, providing essential features at competitive rates. While its offerings might seem premium, the emphasis on conversion rates often justifies the investment for many marketers. GrooveFunnels presents an attractive all-inclusive package, which may appeal to those wanting multiple marketing tools under one roof. However, the pricing can rise significantly for premium features. 23FormBuilder, being on the more affordable side, makes sense for small businesses or those focusing primarily on forms rather than comprehensive landing page solutions. It's crucial to evaluate which platform aligns best with your goals and understand how price tags can impact your long-term success.
As we wrap up this comparison among Instapage, GrooveFunnels, and 23FormBuilder, it’s clear that each has its strengths and weaknesses. The perfect choice greatly depends on your specific needs and marketing strategy. Whether prioritizing features, seeking support, or focusing on budget flexibility, consider what matters most to your business. Regardless of the choice, Instapage offers a stellar opportunity to elevate your landing page efforts. Don’t miss out; take it for a spin with a free trial or demo to see why it is a go-to for so many successful marketers.
