How Gravity Forms vs. Unbounce vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Unbounce to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Unbounce – The Showdown Begins
Choosing a landing page builder can feel like assembling your own superhero team. Each option has its unique powers, tools, and benefits, and picking the right one can significantly affect your marketing success. Why not use a superhero analogy where Instapage is your tactical strategist, Gravity Forms your brilliant engineer, and Unbounce your fearless fighter in the digital battlefield? With this humorous light-to-fight analogy, we will navigate the strengths and weaknesses of these platforms while helping you decide which one has the superpowers your marketing strategy needs! With competing forces for conversions, the choice truly matters.
Meet the Competitors
A quick glance at our three digital competitors shows a diverse lineup of capabilities. First up is Instapage, known for its powerful customization features and conversion rate optimization as well as its ability to create relevant landing page experiences that enhance brand trust and encourage customer loyalty. Next is Gravity Forms, which boasts robust features tailored for creating forms, making it a solid choice for those focused on data collection. Finally, we have Unbounce, famed for its landing page capabilities and fast deployment options that promise a high-speed path to launching campaigns. By understanding what each contender brings to the table, we can determine the optimal solution for your landing page battles.
Round One - Feature Showdown
Template Variety and User-Friendly Design: A Comparative Insight
In this initial round, we analyze the feature sets of our competitors with a close look at template variety and ease of use. Instapage offers a vast selection of customizable templates that allow marketers to hit the ground running with tailored experiences. The drag-and-drop interface ensures that even novice users can whip up stunning landing pages without a fuss. On the other hand, Gravity Forms emphasizes its superior form-building abilities, providing a less visually oriented approach but a high degree of functionality for data capture. Meanwhile, Unbounce presents an appealing selection of attractive templates and a user-friendly drop-and-drag workflow, offering speed and fun in the design process. While all three have unique feature highlights, Instapage truly shines with its extensive customization options that make it easy to curate experiences based on user demographics and behavior.
Instapage: Your Ultimate Ally for Conversion Success
Instapage stands tall not merely as a landing page builder but as a dedicated partner keen on your success. With an immense library of customizable templates along with powerful optimization features, Instapage consistently delivers relevant experiences that can significantly grow conversions. Marketers leveraging Instapage can track conversions seamlessly and apply A/B testing to refine their strategies. The focus on reducing costs through efficient use of resources while simultaneously boosting brand trust and fostering customer loyalty sets Instapage apart from its competitors. Instapage’s detailed analytics arm marketers with insights to pull the right levers at the right times while crafting pages that resonate with their targets.
Round Two - The Performance Race
To understand the landscape of landing page builders fully, we must consider performance and speed, critical factors that impact user experiences. Often, a slow loading page is akin to being behind a slow person in line for your morning coffee – annoying, unnecessary, and very likely to lead to you choosing another café. In this round, we articulate how speed converges with overall performance, dictating whether visitors turn into loyal customers. Let's compare how fast each of our contenders stands at the starting gate.
Instapage Performance Advantages:
- Employs advanced caching techniques to deliver lightning-fast load times.
- Provides features like AMP support for mobile-optimized speed.
- Offers seamless integration with major networks to ensure efficient delivery.
- Utilizes a network of global server locations to reduce latency.
Gravity Forms Performance Advantages:
- Fast form processing that helps in retaining users on pages.
- Supports AJAX submissions, reducing page load times during data entry.
- Optimized for high-volume data entries, ensuring robust performance.
Unbounce Performance Advantages:
- Highly optimized landing pages for quick loading times.
- Built-in A/B testing tools to test and optimize content speed effectively.
- Responsive design features that ensure site speed across any device.
In conclusion, while all three platforms exhibit competitive performance, Instapage's proficient techniques grant it the edge for optimal loading times, positioning it as an ideal choice for marketers eager to maximize user engagement.
Round Three - The Usability Battle
Navigating new software can often resemble a maze, but each of our platforms offers a user-friendly experience catered to everyone from the curious beginner to the seasoned marketer. Instapage features a concise interface perfect for those just starting their journey, enabling them to create stunning pages quickly. Meanwhile, Gravity Forms provides in-depth configuration options that can feel daunting but ultimately cater well to those seeking specific data layouts. Unbounce strikes a balance, welcoming all users with template options and drag-and-drop functionality that encourages creativity while minimizing technical hurdles. Regardless of your starting point, each of these tools lays a solid foundation for users to achieve expert status in no time, paving paths to success and imagination in the marketing realm.
Round Four - The Support Network
Customer support can be likened to your trusty sidekick – always present and prepared to assist. Instapage excels with extensive resources including live chat, email support, and a vibrant community of users ready to share tips and tricks. Gravity Forms, while primarily focused on form functionality, offers solid documentation and user forums that supplement their support. Unbounce shines in this regard with a robust help center and extensive knowledge base paired with customer support that feels both personal and prompt. The choice of a landing page builder often comes down to additional support when needed, ensuring your marketing dispensary is well taken care of no matter the need.
Final Round - Price Tag Analysis
When it comes to pricing, marketers must weigh features against their budget to determine the best fit for their needs. Instapage comes with a premium price tag but the value is evident in its comprehensive suite of tools designed to optimize campaigns effectively. Gravity Forms stands out for those who require extensive form functionality but at a competitive price. Unbounce, however, offers a mid-level price point that appeals to those searching for a blend of affordability and features. Ultimately, understanding what each platform offers allows users to make an informed decision based on their specific objectives and marketing strategies.
In closing, while all three platforms present their unique strengths and enticing offerings, the choice boils down to your distinct marketing requirements and personal preferences. Think about what resonates most with you—be it features, pricing versatility, or support availability. And remember, Instapage not only empowers you to reduce costs but also equips you with tools necessary for maximizing conversion rates. Why not take Instapage for a test run with a free trial or demo and see it in action?
