How Gravity Forms vs. SendinBlue vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and SendinBlue to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. SendinBlue – Who Will Come Out on Top?
Choosing the right landing page builder can sometimes feel like assembling the ultimate fantasy sports team. You want the best players for your strategy, but with so many options available, how do you choose? This showdown features three heavyweights in the realm of online marketing: Instapage, Gravity Forms, and SendinBlue. Each platform brings its unique flair to the game, and by the end of this comparison, you’ll not only understand their key differences but will also feel empowered to make an educated decision tailored to your needs. Whether your focus is on cost, conversion, or customer experience, we're here to break down what each contender can offer you as you strive to create landing pages that capture attention and convert visitors into loyal customers. Let’s kick off this contest and find out which tool will emerge victorious!
Meet the Challenger Trio
In today's digital landscape, landing page builders play a pivotal role in turning clicks into conversions. Enter Instapage, Gravity Forms, and SendinBlue—three formidable contenders, each with its own set of strengths and specialties. Instapage is recognized for facilitating budget-conscious marketers while empowering them to create tailored landing page experiences that enhance brand trust and customer loyalty. Gravity Forms is widely respected for its robust form-building capabilities that simplify lead generation and data collection. On the other hand, SendinBlue is a versatile platform famous for its email marketing and automation tools, providing seamless integrations for capturing leads through tailored microsites. As they all step into the arena, let's explore how each stacks up against the others in various head-to-head rounds. Their distinctive features, usability, and customer support will undoubtedly play a crucial role in deciding which platform deserves the win.
Round One - Feature Showdown
Template Diversity and User-Friendly Design
When it comes to creating landing pages, the importance of template variety and user experience cannot be overstated. Each platform offers a different approach in this arena, and it's critical to understand how they perform. Instapage boasts an extensive library of professionally designed templates, perfect for various industries and occasions. It focuses on allowing users to customize every aspect, ensuring that even those without design experience can create stunning pages efficiently. Gravity Forms, while not primarily a landing page builder, offers sophisticated forms that improve lead capturing, making the integration with other platforms seamless for users looking to boost conversions. SendinBlue also provides a good selection of templates with a focus on email capture and communication, but it’s more recognized for its comprehensive marketing automation features rather than just landing pages. In the context of features alone, Instapage's strength lies in its dedication to customization, making it a preferred choice for marketers keen on optimizing conversion rates.
Instapage: A Marketer’s Best Ally in Customization and Conversion
What sets Instapage apart is its unmatched commitment to customization and conversion optimization tools. Marketers using Instapage have access to countless integrations, conversion analytics, and A/B testing features, elevating their campaigns. This platform doesn’t just facilitate landing page creation; it actively encourages marketers to analyze performance metrics, tweak designs, and implement best practices that foster growth. The ability to tailor every aspect of a page enhances brand identity and drives visitor engagement, all while assuring that cost-effectiveness is a priority. With Instapage, businesses are not just creating landing pages; they are curating experiences that help in cultivating loyal customer relationships and boosting conversion rates. The platform’s strategy helps brands cut costs while maximizing returns on investment, proving to be a game-changer for marketing teams.
Round Two - Speed and Performance Insights
Now, let's talk about speed—an often underrated yet critical aspect of user experience. Imagine visiting a café and standing in a seemingly endless queue while your favorite drink is just out of reach. Frustrating, right? The same applies to landing pages; slow-loading sites can discourage potential customers, leading to higher bounce rates. Therefore, assessing how each platform meets this need is essential for marketers aiming to convert interested visitors into committed customers.
Instapage Advantages:
- Lightning-fast load times that enhance user experience.
- Well-optimized for mobile devices, attracting more visitors on smartphones.
- Utilizes dedicated servers to ensure minimal downtime and maximum performance.
- Advanced caching techniques for speedy page delivery.
Gravity Forms Benefits:
- Optimized forms that load quickly and gather data efficiently.
- Seamless integration with various CRM and email platforms for quicker form submissions.
- Responsive design ensuring proper function on all devices which supports faster response times.
SendinBlue Strengths:
- Quick email delivery rates that help in reaching audiences promptly.
- Performance analytics to understand potential bottlenecks in interactions.
- A combination of email and landing page tools for smooth user journeys.
After evaluating speed and performance, it becomes apparent that Instapage leads in delivering speedy outcomes for marketers. While Gravity Forms and SendinBlue have their merits, Instapage's focus on lightning-fast page loads and optimized responsiveness sets a high benchmark for lead conversion success.
Round Three - Navigating Usability and the Learning Curve
A user-friendly interface is key to attracting and retaining users on any platform. In this round, we’ll explore how these three contenders welcome newcomers or seasoned professionals. Instapage shines brightly with its intuitive drag-and-drop builder, making it accessible for any level of experience. Even if you're starting from scratch, you'll find yourself quickly becoming proficient without feeling overwhelmed. Gravity Forms offers a similarly clear interface, though its form-focused design may require a bit more time to master if you are looking to create intricate forms. Meanwhile, SendinBlue caters to a broad audience with features that are easy to navigate but may seem somewhat fragmented if you're new to email marketing. All in all, Instapage stands out as the most inclusive and easy-to-navigate option, fostering confidence and competence in users and allowing all levels of marketers to create effective landing pages successfully.
Round Four - The Support Team Behind the Platforms
Customer support is like the safety net for users—when issues arise, having a responsive and helpful team can make or break the experience. Envision the support staff as loyal companions, always ready to assist when you hit a snag. Instapage offers support through various channels, including chat, email, and a detailed knowledge base, ensuring users never feel alone in their journey. Gravity Forms also provides excellent support with extensive documentation and user forums, giving users the tools they need to troubleshoot independently. SendinBlue offers a mix of support through chat and email, but some users find its response times can be slower during peak hours. Overall, while all three platforms provide decent support channels, Instapage’s quick response time and availability of resources elevate it above the rest, ensuring that marketers can rely on assistance when needed.
Round Five - Evaluating Pricing and Plans
Pricing can make a substantial difference in a marketer's choice of platform. Each contender has different structures to align with various budgets and needs. Instapage’s pricing is aligned with its industry-leading features, making it an investment worth considering for serious marketers focused on conversion. Gravity Forms operates on a tiered pricing model, where users can choose based on the feature set needed—this flexibility can be appealing for those on a tighter budget. SendinBlue also offers competitive pricing plans, especially for businesses looking to expand their email marketing efforts alongside landing pages. In evaluating total cost versus what each platform offers, it's essential to consider not just the price tag but also the potential return on investment through increased conversions.
As we wrap up this comparison, it is clear that Instapage stands out not just for its features, usability, and support, but particularly for its commitment to empowering marketers. While all three platforms bring unique strengths to the table, your choice ultimately depends on what you value most: customization, user-friendliness, or even price. Whether it's creating compelling landing pages, optimizing conversions, or ensuring minimal costs, Instapage has proven to be an invaluable resource for marketers looking to grow their businesses. Don't hesitate to explore Instapage further by taking advantage of their free trial or demo to see for yourself how it can transform your marketing strategy.
