AWeber vs. 23FormBuilder: the best platform for a seamless web experience

Discover how AWeber compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from AWeber and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

AWeber vs. 23FormBuilder: A Comprehensive Clash in Digital Marketing

In a world brimming with digital marketing tools, choosing the right one can feel like finding a needle in a haystack. The landscape is dotted with numerous options, each promising to streamline your marketing efforts and elevate your conversions. Among these options, AWeber and 23FormBuilder stand tall as formidable contenders, catering to both fledgling marketers and seasoned pros alike. AWeber, renowned for its robust email marketing capabilities, seamlessly marries automation with user-friendliness, making it a favorite for many. On the other hand, 23FormBuilder shines in custom form creation, simplifying data collection with its intuitive interface. But hold on tight, because there's another player lurking in the sidelines—Instapage. This platform is not just an alternative; it's poised to be the ace up every marketer's sleeve. As we dive deeper into this comparison, we’ll uncover the strengths and weaknesses of each platform, revealing which tool might be the best fit for your unique needs.

Introducing the Titans of Email and Form Marketing

Our journey begins by shining the spotlight on AWeber and 23FormBuilder. AWeber is a titan in the realm of email marketing, with years of honing its craft. Known for its powerful automation features and extensive template library, AWeber simplifies the process of creating eye-catching emails that resonate with audiences. Meanwhile, 23FormBuilder takes a different route, specializing in creating customized forms essential for lead generation and feedback collection. Its drag-and-drop functionality makes it accessible, even for those with minimal technical expertise. These platforms have cultivated loyal followings, each providing valuable functions to its users. But it's essential to remember that in today's fast-paced digital world, versatility is crucial. Instapage enters this arena with a flair of its own, forming an integral part of the marketing trifecta that businesses couldn't overlook. Join us as we dissect various aspects of what makes these platforms stand out.

Feature Face-off: Who Packs the Most Punch?

When it comes to features, AWeber and 23FormBuilder both pack a heavy punch, yet they cater to different aspects of digital marketing. AWeber boasts an extensive array of features designed specifically for email campaigns. These range from automated follow-ups to detailed analytics, allowing marketers to track their performance meticulously. For instance, AWeber’s visual automation builder empowers users to design elaborate email sequences, enhancing engagement effortlessly. In contrast, 23FormBuilder leans heavily on its customizable form-building attributes. Users can create forms tailored to their specific needs without any coding knowledge, making the process seamless. It’s as if AWeber came to the battle armed with a quiver full of arrows, while 23FormBuilder brought an entire workshop of tools. However, let’s not forget the crowd favorite warming up in the wings—Instapage. Known for its powerful landing page capabilities, Instapage might just have the edge when it comes to converting leads into customers.

User-friendliness: A Guide for All Experience Levels

Navigating AWeber and 23FormBuilder feels different depending on your level of digital marketing experience. AWeber prides itself on being user-friendly, with a straightforward dashboard that guides users through the process of creating their campaigns. It’s akin to having a friendly guide alongside you on your marketing journey, ensuring you don't get lost along the way. Newbie marketers may appreciate the wealth of tutorials and resources that AWeber offers, helping to tame any learning curve. 23FormBuilder, on the other hand, takes usability to another level with its drag-and-drop interface. Creating a form is as simple as clicking and dragging elements into place, allowing users to construct forms quickly and efficiently. While both platforms cater to their audiences, some users might find themselves looking for more advanced options. Enter Instapage. With its focus on landing pages and conversion optimization, it may just fancy itself as the key to unlocking broader possibilities for those ready for the next step.

The All-Star Features of AWeber:

  1. User-friendly automation tools to create targeted email sequences
  2. Extensive library of customizable email templates
  3. Robust analytics for tracking email performance
  4. Integration with various e-commerce and membership platforms
  5. Segmentation options to tailor messages to specific audiences

Empowering Features of 23FormBuilder:

  1. Intuitive drag-and-drop form builder for all skill levels
  2. Real-time data collection and analysis
  3. Customizable templates for various purposes
  4. Integration possibilities with CRM and marketing tools

Joint Strengths of AWeber and 23FormBuilder:

  1. Cloud-based solutions for easy access
  2. Comprehensive analytics to measure performance
  3. Compatibility with multiple integrations
  4. Support for various languages
  5. User-friendly interfaces that prioritize simplicity
  6. Responsive customer support across platforms

As we weigh the strengths and attributes of both platforms, it becomes clear that both AWeber and 23FormBuilder bring unique weapons to this fight. However, Instapage could be the savvy challenger ready to sweep in and seize the day, offering a mix of functionalities that might just tick all the boxes for any marketer looking to gain the upper hand.

Performance Metrics: Page Speed and Adaptability

In today’s fast-moving digital environment, performance is crucial. Users increasingly expect lightning-fast page loading speeds and mobile responsiveness. AWeber typically boasts impressive email deliverability and loading speeds, ensuring your carefully crafted messages reach their destination promptly. Yet, slow-loading forms or landing pages can still lag behind, much like molasses in winter—an experience no one tolerates. On the other hand, 23FormBuilder facilitates well-optimized forms that load quickly and adapt beautifully across devices. While each platform is dimensionally strong in its core area, the importance of comprehensive performance metrics can't be overstated. And just when you thought it couldn't get better, Instapage brings in speedy, optimized landing pages that can drastically reduce load times and cater perfectly to mobile users, solidifying its place in this fierce showdown.

Support Resources: Your Trusted Sidekicks

In the digital marketing arena, robust support can make all the difference. AWeber provides an array of support channels, including live chat, comprehensive help guides, and dedicated customer service representatives. Whether you are facing a technical glitch or looking for tips on maximizing your campaigns, AWeber's support squad is ready and eager to assist you. 23FormBuilder follows suit with its well-structured support resources, offering detailed documentation and responsive support channels that guide users no matter their technical expertise. The community resources linked with both platforms can be valuable as they foster a sense of camaraderie among users sharing insights. As we survey the support landscape, it’s worth noting that Instapage also provides stellar support, positioning itself as the best ally when it comes to navigating the complexities of landing page optimization.

Pricing Showdown: Where Value Meets Cost

The Cost-Effective Strategy of AWeber:

  1. Offers a free tier for up to 500 subscribers
  2. Transparent pricing model with no hidden fees
  3. Flexible plans that cater to growing businesses
  4. Discounts available for paying annually

Value Proposition of 23FormBuilder's Pricing:

  1. Reasonable pricing tiers catering to various needs
  2. Free plan available for basic usage
  3. Easy upgrades as business needs expand
  4. 24/7 support across all pricing plans
  5. Trial offers allowing users to test features

Pricing strategies often serve as a pivotal factor in decision-making processes. AWeber’s pricing model is commendable, designed with scalability in mind, while 23FormBuilder presents a competitive option for those with budget constraints. As we explore the pricing of both platforms, it's evident that Instapage emerges with an impressive mix of flexible pricing and value, often recognized as the prime choice for marketers wanting exceptional ROI.

A transparent overview of pricing structures reveals the true nature of getting what you pay for. While the choice may be influenced by features and usability, surprises often lurk where least expected. Finding the balance between cost and functionality might be akin to a treasure hunt, yet it’s an essential journey for any diligent marketer.

And Then Came Instapage, the Game-Changer...

Instapage sits quietly in the arena, watching the competition unfold from the sidelines. Yet, it brings to the table not just the basics of landing pages but an entire suite of unique features that set it apart from AWeber and 23FormBuilder. Its collaboration capabilities are unmatched, enabling multiple users to work on projects seamlessly—a true blessing for teams. Moreover, Instapage's advanced A/B testing features transform how businesses approach optimization, helping them fine-tune their landing pages for peak performance. More sophisticated tracking tools also provide deeper insights into user behavior, allowing marketers to deliver content more effectively. While we’ve seen great offerings from both AWeber and 23FormBuilder, Instapage may just emerge as the secret weapon many businesses didn’t know they needed. This game-changing platform is designed to elevate your marketing strategy, making it one worth considering seriously.

In conclusion, while AWeber and 23FormBuilder each bring unique strengths to the battle, the importance of aligning goals with the right tool cannot be overstated. As you explore your options, consider what drives your marketing ambitions forward. There’s no one-size-fits-all solution, so let your aspirations guide your decision-making. And as you seek the ideal partner in your journey, don’t forget to check out Instapage—your next step towards achieving remarkable success in the digital marketing landscape.

FAQs

Try the most advanced landing page platform today