How Gravity Forms vs. Convertize vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Convertize – Who Comes Out on Top?
Choosing the right landing page builder is a lot like picking the perfect team for a high-stakes game. Each player has their unique strengths and weaknesses that can make or break your marketing strategy. In a digital landscape filled with options, Instapage, Gravity Forms, and Convertize each come forward as key players vying for your attention. As we compare these platforms, expect insights that will help clarify your decision-making process. Ultimately, you want a solution that not only meets your immediate needs but also supports future growth and converts readers into loyal customers. So let’s embark on this journey and uncover which platform truly deserves the spotlight!
Meet the Contenders Entering the Arena
In one corner, we have Instapage, a powerful landing page builder known for its extensive optimization tools and flexibility. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the opposite corner, there’s Gravity Forms, an excellent form-building solution that excels at integrating with different platforms and keeping things simple. Lastly, we have Convertize, a platform that brings behavioral targeting and optimization into the mix. Each contender has unique features that cater to different marketing strategies. Our goal here is to explore what differentiates them and provides unique advantages, so you can make an informed decision for your next campaign.
Feature Showdown: What's at Stake?
Template Variety and User Experience Compared
First up in our feature comparison is the template variety and ease of use of each platform. Instapage truly shines with its wide array of professionally designed templates that cater to various businesses and industries. The intuitive drag-and-drop editor allows for easy customization, ensuring that marketers can create visually pleasing pages without any coding knowledge. Gravity Forms, while not primarily centered around landing pages, has straightforward form-building tools that can be integrated into any website. Its templates are user-friendly but may not provide the visual flair that marketing campaigns often need. Convertize also offers a selection of templates, specifically designed for conversion-focused strategies, but they lag behind Instapage in terms of customization options. Overall, Instapage stands out for its commitment to providing a diverse range of templates, while Gravity Forms and Convertize focus more on their specific functionalities. This will be vital for marketers looking to craft landing pages that capture leads effectively.
Instapage: Your Go-To for Customization and Conversion Enhancements
When it comes to customization and conversion optimization tools, Instapage takes the crown. Its unique features, like A/B testing, heatmaps, and a robust analytics dashboard, offer marketers valuable insights into their landing page performance. Thanks to these features, businesses can refine their strategies in real time, ensuring they maximize their return on investment. Instapage is not just a tool; it's a partner in achieving marketing success. With the ability to personalize landing pages based on user behavior and demographics, marketers can create experiences that resonate with their target audience, further enhancing conversion rates. This level of customization and insight is hard to find in either Gravity Forms or Convertize, making Instapage an appealing choice for serious marketers aiming to optimize their campaigns effectively.
Round Two - Speed and Performance: A Vital Factor
As anyone who's ever waited for a webpage to load can attest, speed matters. Just imagine standing in line at your favorite cafe, eagerly anticipating your coffee, only to be met with a sluggish barista. Frustrating, right? Similarly, slow-loading landing pages can turn potential customers away before they even see what you have to offer. In this round, we assess how each platform measures up in terms of load times and overall performance, as these elements significantly affect user experience and conversion rates.
Instapage Advantages:
- Instapage pages are optimized for swift loading, ensuring users do not lose interest.
- Advanced caching mechanisms speed up content delivery.
- CDN support enables quick access to landing pages globally.
- Customizable scripts can enhance performance without bloating the pages.
Gravity Forms Advantages:
- Form loading is efficient and straightforward.
- Lightweight plugin that does not slow down host websites.
- Quick integration with other platforms ensures seamless experiences.
Convertize Advantages:
- Optimizes landing pages for quick response times.
- Incorporates A/B testing without affecting initial load.
- Offers a streamlined experience for users looking for simple setups.
In conclusion, when it comes to speed and performance, Instapage excels significantly, ensuring users have a seamless experience that translates to higher conversion rates. Gravity Forms and Convertize perform well in their specific niches, yet Instapage’s comprehensive approach makes it the best option for marketers focused on speed.
Round Three - User-Friendly Experience: Have No Fear!
User-friendliness is a crucial factor for both rookies and seasoned marketers setting up landing pages. Luckily, all three contenders understand the importance of usability. Instapage features an easy-to-use interface that promises a quick learning curve, allowing newcomers to start crafting beautiful landing pages almost immediately. Meanwhile, Gravity Forms keeps its processes straightforward, helping users create forms without any steep learning curve. Convertize, while offering numerous options, may require a bit more guidance to navigate effectively. Still, all platforms provide resources that make your journey smoother. So, whether you're new to marketing or an experienced professional, you can expect a welcoming and supportive experience with any of the three.
Round Four - Customer Support Heroes: Who's Got Your Back?
Imagine your chosen platform’s customer support as a team of loyal sidekicks, ready to assist when things get tough. Instapage offers a variety of support options, including live chat, email assistance, and a comprehensive knowledge base packed with resourceful tutorials and guides. Gravity Forms also provides email support and has a solid community forum for troubleshooting, making it great for DIY enthusiasts. Convertize completes our cast of heroes with chat support and a resourceful library. While all platforms offer exceptional support, Instapage stands out by consistently providing fast and effective responses to customer inquiries.
Round Five - Pricing and Plans: Finding the Right Fit
Pricing can often be a decisive factor in selecting the right landing page builder. Instapage operates on a subscription model with monthly and annual plans, which may seem steep at a glance; however, the return on investment can be significant given its extensive features. Gravity Forms offers a one-time payment structure for its different license options, ensuring you can stick to your budget effectively. Convertize typically functions on a monthly subscription basis, which can be beneficial for campaigns with fluctuating demands. When evaluating pricing, consider not just the monthly cost but also the value and tools each platform provides to maximize your marketing efforts.
In wrapping up the comparison, we recognize that while Gravity Forms and Convertize hold their ground in various aspects, Instapage emerges as the most comprehensive tool for marketers. Your specific requirements, whether it's template variety, user experience, customer support, or performance, will ultimately guide your choice. If you’re eager to explore the benefits that Instapage can offer your landing page campaigns, why not take advantage of their free trial? Discover firsthand why many marketers trust Instapage to enhance their lead generation efforts and drive conversions!
