How Gravity Forms vs. Convert vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Convert – Which One Should You Choose?
Choosing the right landing page builder can feel similar to assembling the perfect cast for your blockbuster movie. Each tool brings its unique strengths to the table, setting the scene for success or failure in your marketing campaigns. Whether you need stunning visuals that captivate your audience, seamless integrations that streamline your processes, or the perfect user experience that keeps potential customers engaged, the right choice can make a world of difference. So, let's take a closer look at three prominent contenders in the arena—Instapage, Gravity Forms, and Convert. This guide aims to shed light on their features, strengths, and ideal use cases, helping you make an informed decision without the guesswork. Get ready to uncover which tool can become your marketing superhero, amplifying your landing page strategies while reducing costs and enhancing conversion rates.
Meet the Challengers
In the world of digital marketing, Instapage, Gravity Forms, and Convert are recognized as key players, known for their distinct functionalities that cater to diverse user needs. Instapage is often applauded for its exceptional landing page building capabilities, especially in its ease of use and advanced customization options. Businesses looking to boost their conversion rates can greatly benefit from this tool's features. On the other hand, Gravity Forms shines in the realm of form-building and data collection, making it an exceptional choice for users who want to gather user information effectively. Convert, however, edges in with robust A/B testing and analytics functionalities, making it a great asset for those focused on data-driven decisions. Despite their differences, the three tools share a common goal—empowering marketers to create tailored, high-converting landing pages that resonate with their audience.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When evaluating landing page builders, nothing speaks more to usability than their template options and overall user experience. Instapage boasts an extensive library of customizable templates designed for various industries, making it easy to create visually appealing landing pages in no time. The drag-and-drop functionality simplifies the design process, allowing users with minimal technical skills to get started effortlessly. Conversely, Gravity Forms excels in form customization but can feel less intuitive for those seeking full-fledged landing page features. While its strength lies in data collection, users may find themselves limited when it comes to creating visually dynamic pages. Convert focuses primarily on A/B testing and thus offers fewer templates. However, it allows for integration with other platforms, which can enhance its usability for users already settled in another ecosystem. While all three platforms have unique strengths, Instapage stands out for its user-friendly interface and a rich selection of templates that cater to diverse marketing needs.
Instapage: Tailored for Success
Instapage sets itself apart with its remarkable customization capabilities and conversion-optimized tools. The platform is not just a utility; rather, it serves as a crucial partner in achieving marketing objectives. With over 200 templates and extensive customization options, users can create landing pages that mirror their brand's identity while maintaining high conversion rates. Collaborating with teams becomes seamless due to its real-time collaboration features, enabling instant feedback and revisions. Furthermore, Instapage's built-in A/B testing and analytics tools empower marketers to make data-driven decisions that enhance performance. The platform's intuitive interface significantly decreases the learning curve, allowing businesses—small and large—to maximize their results without straining their budgets. Ultimately, Instapage champions the concept of delivering pertinent landing page experiences that foster trust and loyalty among customers, driving meaningful results.
Round Two - Speed and Performance
In the world of digital marketing, speed is crucial; after all, no one likes waiting for slow-loading pages. To illustrate the importance of quick load times, imagine standing in a long line at your favorite coffee shop, only to walk out because it takes too long to get your caffeine fix! A similar effect occurs online, where visitors are likely to abandon a page that doesn’t load quickly. When it comes to landing page builders, let's assess how each platform fares in terms of speed and performance.
Instapage Strengths:
- Instapage uses AMP technology to ensure lightning-fast load times.
- Optimized for performance, with fast servers and minimal downtime.
- Advanced caching techniques enhance speed on repeat visits.
- Dynamic content loading reduces waiting time for the user.
Gravity Forms Strengths:
- Optimized forms load quickly without lag.
- Built on WordPress, benefiting from high server performance.
- Form submissions are processed quickly and efficiently.
Convert Strengths:
- Fast A/B testing serves results without delays.
- Lightweight code ensures quick page rendering.
- Efficient tracking and analytics with minimal impact on speed.
When examining the speed and performance, Instapage emerges as the leader, equipped with technologies and practices that ensure quick loading and smooth user experiences. While all three platforms focus on performance in their unique ways, having a dedicated approach to speed places Instapage ahead of the competition.
Round Three - Usability and Learning Journey
Diving into the usability and learning curve of these platforms reveals how each tool caters to beginners and seasoned marketers alike. Instapage embraces newcomers wholeheartedly, offering intuitive tutorials and a user-friendly interface that fosters growth. Users can quickly adapt by exploring templates and features at their own pace. In contrast, Gravity Forms, while powerful for form building, may present a steeper learning curve for those not familiar with WordPress intricacies. However, their extensive documentation assists users in overcoming challenges. Convert, known for its robust analytics, does require some understanding of A/B testing principles, making it potentially daunting for those unfamiliar with the concepts. Nevertheless, all platforms provide valuable resources, aiding users in honing their skills and maximizing their capabilities. Overall, Instapage’s straightforward navigation and supportive learning resources make it a standout, ensuring all users can harness its full potential effectively.
Round Four - Customer Support Superheroes
Customer support can often be likened to a reliable sidekick, ready to swoop in and save the day when obstacles arise. Each platform offers varied support options to assist in overcoming any hurdles. Instapage provides extensive support through live chat, email, and a detailed knowledge base, making assistance readily available whenever needed. Gravity Forms also champions support with a robust documentation library and community forums where users can seek advice and share insights. Convert users have access to email support and comprehensive guides, ensuring their queries are addressed promptly. All platforms feature engaging community-driven resources that contribute to a collaborative experience. This kind of supportive infrastructure empowers users to troubleshoot issues efficiently and encourages a seamless journey through the complexities of landing page creation.
Round Five - Pricing Models Unveiled
When evaluating these tools, pricing models play a pivotal role in determining which platform aligns best with user budgets and requirements. Instapage's tiered pricing structure makes it accessible for various businesses, providing options to suit both startups and larger enterprises. Gravity Forms offers a single purchase model with several add-ons, which can lead to cost-effectiveness for users primarily needing forms. However, as additional features come at an extra cost, careful budgeting is required to avoid unexpected expenses. Convert's pricing relies on the features chosen, making it a versatile option for users seeking tailored solutions without overspending. Conducting thorough research on each platform's offerings can guide users toward selecting the best value for their money. Ultimately, the choice of tool should reflect the user's specific needs and goals—be it features, support, or overall pricing structure.
In conclusion, while each of these platforms has its strengths, the optimal choice depends on what you value most. Whether it’s the expansive features of Instapage, the form-building prowess of Gravity Forms, or the testing capabilities of Convert, there’s no one-size-fits-all solution. Consider your unique needs and goals carefully as you navigate your landing page decisions. Remember to take advantage of Instapage's free trial; it empowers you to experience firsthand the substantial benefits of creating tailored landing page experiences that grow conversions and build brand trust.
