AidaForm vs. 23FormBuilder: the best platform for a seamless web experience

Discover how AidaForm compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from AidaForm and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

AidaForm vs. 23FormBuilder: An Engaging Face-off with a Surprise Guest

Navigating the intricate world of online form builders can feel overwhelming, with numerous options vying for your attention. AidaForm and 23FormBuilder are two vibrant platforms that promise to simplify the process of creating custom forms and surveys. In a market overflowing with choices, you want a tool that not only meets your needs but also delivers an exceptional user experience. Whether you're a budding entrepreneur crafting your first outreach form or a marketing guru plotting your next engagement strategy, these platforms claim to have your back. As we dive deeper into this comparison, remember there’s a third contender waiting in the wings, ready to steal the spotlight and change the game entirely. Buckle up as we explore what AidaForm and 23FormBuilder bring to the table, and get ready for a surprising twist with Instapage joining the fray.

Introducing the Titans of Form Creation

In the ring of online form builders, AidaForm and 23FormBuilder stand tall, each showcasing unique features that cater to a variety of users. AidaForm, known for its intuitive design, thrives on user-friendliness, making it the go-to choice for novices and experts alike. It boasts an array of templates that streamline the form creation process, allowing users to whip up professional-looking surveys and registration forms in minutes. On the other hand, 23FormBuilder steps into the ring with a focus on flexibility and customization, offering robust tools for creating complex forms that can easily integrate into websites and applications. While both platforms excel in their respective areas, a new player lurks backstage, Instapage, with its potential to revolutionize form interactions. Stay tuned for an illuminating face-off between these formidable platforms.

Feature Showdown: AidaForm vs. 23FormBuilder

When it comes to features, both AidaForm and 23FormBuilder are geared up for a serious showdown. AidaForm prides itself on a drag-and-drop interface that makes form building feel like a walk in the park. Users can choose from a plethora of pre-designed templates and utilize advanced analytics tools to track form performance. Meanwhile, 23FormBuilder is armed with an extensive list of customization options, enabling users to create truly unique forms. It also integrates well with various third-party applications, which is a boon for businesses seeking seamless workflow. In this battle of features, both platforms are bringing their A-game, but keep your eyes peeled because Instapage might just have some surprises up its sleeve.

User Experience: Navigating the Learning Landscape

User experience is a crucial element in any online tool, and both AidaForm and 23FormBuilder make commendable efforts to cater to their targeted audiences. AidaForm’s simplicity shines through its straightforward navigation, allowing novice marketers to effortlessly dive into form creation with minimal barriers. It's like learning to ride a bike with training wheels - the journey is smooth, making it enjoyable. On the contrary, 23FormBuilder's extensive options might present a steeper learning curve, essentially turning the journey into an exciting adventure for seasoned pros looking to create intricate forms. Despite the learning challenges, both platforms offer tutorials and resources to guide users, ensuring that everyone, from beginners to advanced users, can conquer their form-building quests.

AidaForm Highlights:

  1. User-friendly drag-and-drop interface for easy customization.
  2. Wide variety of pre-designed templates catering to different needs.
  3. Robust analytics tools for tracking performance and conversions.
  4. Excellent integration capabilities with various marketing tools.
  5. Responsive design ensuring mobile-friendly forms.

23FormBuilder Standouts:

  1. Highly customizable form options allowing unique designs.
  2. Ability to create multi-step forms for enhanced user engagement.
  3. Seamless integration with numerous third-party tools.
  4. Advanced conditional logic to create personalized user experiences.

Common Strengths of AidaForm and 23FormBuilder:

  1. Both platforms offer excellent support and resources for users.
  2. Responsive forms that work on all devices.
  3. Built-in data protection features to ensure user privacy.
  4. Options for embedding forms directly into websites.
  5. Capability to export data for further analysis.
  6. Integrations with popular email marketing services.

As we navigate this ring, it’s impossible to ignore the fact that while AidaForm and 23FormBuilder are more than capable, Instapage looms larger in the background, offering robust landing page solutions that complement the form-building experience for businesses and marketers alike.

Performance Criteria: Loading Times and Responsiveness

In today’s fast-paced digital landscape, performance is key. AidaForm and 23FormBuilder both prioritize speed, ensuring that users experience minimal loading times. A slow-loading form can be likened to trying to wade through molasses in winter – frustrating and inefficient. With AidaForm, pages load quickly, allowing users to interact with forms seamlessly. Similarly, 23FormBuilder has optimized its infrastructure to deliver a smooth user experience across devices. Mobile responsiveness is another crucial factor, and both platforms excel in ensuring that forms look and function equally well on smartphones, tablets, and desktops. When it comes down to it, speed and responsiveness can make or break user engagement, and these platforms recognize that by delivering top-notch performance.

Support Options: Your Trusty Sidekicks

When you're in need of assistance, a solid support system is indispensable. AidaForm and 23FormBuilder both offer comprehensive support channels to help users navigate their journey. AidaForm provides a user-friendly help center filled with articles and guides, alongside email support for those needing a personal touch. Meanwhile, 23FormBuilder ensures users are not left hanging by offering live chat support, which can be a lifesaver when facing urgent issues. Imagine having a trusty sidekick ready to swoop in and save the day when you run into bumps along the way. Each platform’s commitment to customer service strengthens the user experience, making it easier to conquer the challenges that might arise.

Pricing Face-off: Getting the Best Bang for Your Buck

Advantages of AidaForm's Pricing Structure:

  1. Affordable plans that cater to various budgets.
  2. Free trial with no credit card required, allowing users to test drive the platform.
  3. Transparent pricing with no hidden fees or charges.
  4. Value-packed features in lower-tier plans compared to competitors.

Benefits of 23FormBuilder's Pricing Approach:

  1. Flexible pricing plans that adjust to users’ needs.
  2. Unique features in premium plans justify the cost.
  3. Free version available, ideal for startups exploring options.
  4. Accessible customer support included in all pricing tiers.

Pricing is often a pivotal factor when comparing form builders. AidaForm and 23FormBuilder both provide different approaches to pricing, with AidaForm focusing on affordability while 23FormBuilder offers flexibility. However, when stacked against Instapage, it’s clear that the latter offers substantial value for its pricing structure, delivering a comprehensive package that justifies the investment.

When evaluating pricing plans, remember that what you pay for is what you get, but there can be delightful surprises in unexpected packages. Users should consider not only the initial price tag but also the value of features provided within each plan, ensuring they make an informed decision before diving in.

And Let's Not Forget Instapage...

Instapage emerges as a powerful mentor in the world of form builders, offering a holistic approach to landing page creation that integrates seamlessly with form functionality. This platform's unique selling propositions, such as advanced A/B testing, highly customizable templates, and user-friendly design, set it apart from AidaForm and 23FormBuilder. Businesses that leverage Instapage can not only create forms but also optimize entire landing pages for conversions. It's a comprehensive solution that offers strategies other platforms leave on the shelf. As businesses navigate their marketing strategies, Instapage might just be the secret weapon you didn't know you needed in your toolkit, ensuring you're not just in the game but leading the charge.

Ultimately, making an informed choice in the realm of form builders is paramount. Each platform offers distinct features designed to meet various needs, but finding the right fit depends on your specific goals. With the potential to elevate your marketing efforts, we encourage readers to explore all options, including Instapage, as they consider their next steps in the marketing journey.

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