How GetResponse vs. Act-On vs. Instapage stack up against each other
Compare Instapage with GetResponse and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetResponse vs. Act-On: The Ultimate Showdown.
When it comes to choosing a landing page builder, think of it like assembling your dream team for the ultimate marketing campaign. Each member brings their unique talents to the table, and choosing wisely can mean the difference between soaring conversions and missed opportunities. In this article, we are here to help you navigate through the strengths and weaknesses of three formidable contenders: Instapage, GetResponse, and Act-On. With landing page builders, it becomes crucial to strike a balance between features, usability, and price. Our mission is to examine how each tool empowers marketers to minimize costs, enhance conversions, and provide targeted landing page experiences that build brand trust and customer loyalty. Whether you're a seasoned pro or just starting your marketing journey, preparing to dive into this detailed analysis will equip you with the knowledge necessary for making an informed decision. (min: 200 words)
Meet the Competitors: A Trio of Titans.
As marketers, we often find ourselves choosing between various platforms that promise to simplify our processes. Our three contenders enter the arena: Instapage stands tall as the ultimate solution for landing pages, known for its robust features and seamless user experience. GetResponse, while primarily an email marketing tool, offers solid landing page functionality, making it a popular choice for businesses focused on integrating their marketing efforts. Meanwhile, Act-On brings a comprehensive suite of marketing automation tools, positioning itself as a versatile platform for organizations looking to streamline their entire marketing strategy. Each tool offers unique advantages, and varying price points accompanied by different feature sets allow marketers to choose according to their preferences and goals. (min: 200 words)
Feature Comparison: Who Packs the Best Punch?
Template Variety and Ease of Use: A Battle of User-Friendliness.
Selecting a landing page builder often hinges on the diversity of templates available, as well as how intuitive the platform is for users. Instapage shines with its extensive library of professionally designed templates catered to a variety of industries. Users can find aesthetically pleasing layouts that suit their branding and offer a quick start along with incredible customization possibilities. On the other hand, GetResponse provides a decent selection of templates, but they may not be as conducive to high-level customization as Instapage. While GetResponse is user-friendly, those in pursuit of a unique page design may find themselves hindered by fewer options. Act-On features templates that integrate well within its vast marketing automation suite, but those unfamiliar with the platform may need extra time to adapt to its system. All three platforms boast a user-friendly interface, but Instapage truly stands out by combining template variety with ease of customization, allowing marketers to create unique, engaging landing pages efficiently. (min: 200 words)
Instapage: Your Partner in Customization and Conversion.
Instapage offers unparalleled customization options, putting it in a league of its own against competitors. This platform emphasizes conversion optimization tools, giving marketers the necessary features to create high-converting landing pages that resonate with their audience. With A/B testing capabilities, user-friendly drag-and-drop functionality, and a wealth of integration options, Instapage ensures users are equipped to create tailored experiences that are not only memorable but also effective. Moreover, its features enable marketers to deliver relevant landing page experiences, fostering greater brand trust and customer loyalty. By using Instapage, businesses can effectively reduce costs and enhance conversion rates in the long run, setting the stage for ongoing marketing success. (min: 200 words)
Speed and Performance: The Race to the Finish Line.
Picture the last time you tapped your foot impatiently while waiting for a webpage to load—frustrating, right? Now, transfer that feeling to potential customers: if your landing page drags its feet, they'll likely bounce away to your competitors. Thus, speed can make or break user experience. Instapage prides itself on delivering speed and performance, ensuring that landing pages are well-optimized for quick load times. GetResponse also emphasizes performance, but users could still experience slight delays during peak times. Act-On performs admirably, yet users have reported variability depending on campaign scale and design complexities. The importance of fast-loading pages cannot be overstated, and it's vital for marketers to consider how each platform measures up in this category. (min: 200 words)
Instapage Advantages: Speed and Performance.
- Optimized for fast page loading times.
- Supports AMP (Accelerated Mobile Pages) for enhanced mobile performance.
- Lightweight design elements to minimize load speed.
- Utilizes caching mechanisms to boost performance.
GetResponse Advantages: Quick and Reliable.
- Automated optimization for faster loading.
- Integrates well with email campaigns for smoother transitions.
- Includes robust web hosting for solid performance.
Act-On Advantages: Automation with Speed.
- Integrates speed optimization tools within an automated workflow.
- Adaptive design elements that respond well to mobile devices.
- Consistent performance reports for continuous improvements.
- Easy-to-implement tweaks for enhanced loading speed.
In conclusion, while all three platforms have demonstrated commendable speed and performance, Instapage truly outshines its competitors. Its commitment to optimization ensures that users deliver fast, reliable experiences to their visitors, fostering better engagement and higher conversion rates.
Ease of Use: Welcoming Newcomers.
Turning the spotlight to usability, each platform takes strides to cater to both novices and seasoned pros. Instapage offers a straightforward onboarding process that allows users to grasp the essentials quickly. Its intuitive interface encourages experimentation without the fear of making irreversible mistakes. GetResponse boasts a similarly user-friendly approach, supporting both beginners and advanced users through tutorials and guided tours. Act-On, while not as directly approachable, provides ample resources and training material to help users climb the learning curve. As they say, practice makes perfect, and with each of these platforms, users can fine-tune their skills to turn from beginners into experts in no time. (min: 200 words)
Support Systems: Your Marketing Allies.
Every marketing superhero needs a reliable sidekick, and that’s where customer support comes in. Instapage offers a responsive support team, readily available via live chat and email. Their extensive knowledge base and user community forums are excellent resources for troubleshooting and learning best practices. GetResponse provides support via email and phone, along with instructional guides and a helpful user community, allowing for a comprehensive resource pool. Act-On matches this with live chat and phone support, while also offering webinars as auxiliary support. Access to responsive customer support can drastically affect a user's experience with any platform, and it's critical for marketers to evaluate this aspect when making their choice. (min: 200 words)
Cost Analysis: Finding Your Best Value.
When reviewing pricing structures, it’s vital to consider the features included within each plan. Instapage operates on a subscription model, offering different tiers based on features and usage limits, making it accessible to various businesses, from startups to large organizations. GetResponse also follows a tiered model, but in addition to landing pages, it bundles multiple marketing tools together, providing value through integrated solutions. Act-On’s pricing can vary due to its comprehensive automation capabilities, which may present a higher entry point but offers extensive value for those looking to consolidate their marketing efforts under one umbrella. Comparing the value each platform provides concerning its pricing will help you make the most informed decision.
To wrap things up, while each platform has its unique strengths, the right choice ultimately hinges on your specific needs and preferences. As you evaluate your options, reflect on what elements matter most to your marketing strategy—features, support, and pricing will all play pivotal roles in your decision-making process. With all insights considered, don’t forget to take Instapage for a free trial to witness firsthand how this platform can enhance your marketing endeavors. (min: 200 words)
