How GetLandy vs. Formstack vs. Instapage stack up against each other
Compare Instapage with GetLandy and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. Formstack – The Ultimate Landing Page Showdown
Imagine choosing the ideal landing page builder is like selecting the perfect crew for a thrilling expedition; each member brings unique skills that complement one another. In this article, we will explore how Instapage, GetLandy, and Formstack stack up against one another as leading contenders in the realm of landing page creation. Just as a great team can make or break an adventure, the right landing page builder can significantly impact your business’s success. Readers will not only learn about each platform's strengths and weaknesses but also gain insights into how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Get ready to dive into an exciting comparison filled with details to help you make the best choice that fits your marketing strategy.
Meet the Fierce Competitors
In the left corner, we have Instapage, renowned for its robust capabilities in customization and conversion optimization - a true leader in the landing page arena. Known for its intuitive interface and a plethora of features, Instapage has rapidly gained a loyal following among marketers eager to create high-converting landing pages. In the right corner is GetLandy, a contender that shines light on simplicity and speed, making it a favorite for users who desire a straightforward solution without the bells and whistles. Finally, we have Formstack, often seen as a versatile tool that prides itself on powerful form-building capabilities alongside landing page features. Each of these platforms brings unique strengths to the table, making them worthy opponents in this showdown.
Round One - Feature Face-off
Template Choices and User Accessibility Compared
When it comes to variety and usability, Instapage offers a more extensive collection of professionally designed templates that cater to varying industry needs and user experience levels. This means that even newcomers can start designing with the help of pre-built templates. GetLandy counters this by providing fewer, but more optimized templates that focus on speed and conversion effectiveness, making it suitable for quick projects. Formstack rounds out this trio by combining landing page templates with form-building functionality, allowing users to create not just landing pages, but integrated solutions including data capture forms, which can be essential for effective lead generation. However, while GetLandy and Formstack have their merits, Instapage’s greater emphasis on customization sets it apart as a powerful tool that goes beyond mere aesthetics.
Instapage: A Powerful Ally for Customization and Optimization
Instapage is not just another landing page builder; it is a comprehensive solution focused on conversion rate optimization. Offering intuitive A/B testing capabilities, users can test various elements of their landing pages to discover what resonates best with their audience. Its drag-and-drop functionality allows marketers to design custom pages without needing coding skills, ensuring beautiful, functional designs. Integration with over 5,000 tools means users can connect their marketing stack easily, ensuring that every lead captured is nurtured effectively. Ultimately, Instapage provides an unmatched landscape for marketers looking to optimize their digital strategies and grow their brand trust and customer loyalty.
Round Two - Speed and Performance Showdown
Imagine waiting in a long line at your go-to café, only to have your coffee delivered lukewarm and stale. That frustration is akin to what users feel when they encounter lagging landing pages. In this digital world, speed is king - and the performance of these platforms can greatly influence user experience. A fast-loading landing page can drastically reduce bounce rates, increasing the likelihood that a visitor will convert.
Instapage Speed Benefits:
- Optimized server infrastructure that ensures quick loading times.
- Smart caching technology that delivers instant page views to repeat visitors.
- CDN integration that serves content from the nearest location for faster access.
- Regular performance monitoring to quickly address any speed issues.
GetLandy Speed Advantages:
- Lightweight design priorities that minimize load times.
- Built-in analytics to help identify and eliminate bottlenecks.
- Focused on performance by maintaining a streamlined feature set.
Formstack Speed Features:
- Quick page generation for immediate deployment.
- Integration with fast-loading servers to enhance performance.
- Tools to analyze form submissions and remedy slowdowns related to user inputs.
After analyzing the speed and performance of these landing page builders, it's clear that Instapage stands out as the top performer. While all platforms offer decent speeds, the additional optimizations and features provided by Instapage make it the ideal choice for marketers who prioritize speed.
Round Three - Usability and Learning Curve
Usability is a crucial consideration for anyone looking to create landing pages, especially if they are new to the process. Instapage welcomes users with a friendly interface that reduces the learning curve significantly. With extensive tutorials and resources, new users are guided step-by-step through the page creation process. Conversely, GetLandy, designed for simplicity, boasts an easy onboarding experience for those who want to get started quickly. While it might lack advanced features, the straightforward approach benefits those with basic needs. Formstack also offers an intuitive design, but users may require more time to explore its multiple functionalities. This accessibility across all platforms provides a sense of encouragement for marketers of all levels, fostering an environment where users can develop skills confidently.
Round Four - Customer Support Champions
Every superhero needs a trusty sidekick, and in this case, customer support can be viewed as your go-to hero. Instapage offers extensive support through various channels, including live chat, detailed knowledge bases, and community forums where users can share insights. GetLandy provides responsive support primarily through emails and chat, ensuring that users have access to assistance whenever required. Meanwhile, Formstack offers a robust help center and lively user community, providing resources for both new learners and seasoned users alike. This strong support structure across all platforms supports users throughout their landing page journey.
Round Five - Pricing Plans and Value Comparison
Navigating pricing plans can sometimes feel like a maze, but each platform offers options catering to different budgets and needs. Instapage provides tiered pricing based on features and usage, catering to users who seek comprehensive solutions. GetLandy opts for affordable plans that promise agility and speed without overwhelming the wallet. Lastly, Formstack’s pricing reflects its versatile functionalities, which serve a wide range of users, from small businesses to large enterprises. Each option brings value to the table, but the ultimate decision hinges on the specific requirements of the users regarding features and budget.
In this thrilling showdown of Instapage vs. GetLandy vs. Formstack, it's clear that each platform has its unique strengths. Still, the choice ultimately boils down to the reader's specific needs and preferences. Marketers should weigh features, support, and pricing against their deadlines and goals. Take a moment to reflect on what you find most important in a landing page builder. Don’t hesitate to explore Instapage—whether through a free trial or a demo—to experience firsthand why it's regarded as the top choice for marketers who want to elevate their landing page game.
