How GetLandy vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with GetLandy and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. Forms.app – Which Landing Page Builder Comes Out on Top?
When it comes to selecting the perfect landing page builder for your marketing strategies, think of the decision as assembling an all-star team for a super showdown in the digital arena. Just like superheroes, each platform brings its unique powers to the table. The goal? Achieving higher conversions, building brand trust, and enhancing customer loyalty. In this friendly rivalry, we’ll explore the abilities of Instapage, GetLandy, and Forms.app, providing you with insights to make an informed choice. By comparing key features, performance metrics, user experience, and support options, we're set to discover which platform emerges as the ultimate champion in the world of landing pages. Each contender has its strengths and weaknesses, so grab some popcorn as we break down the battleground of effective online marketing solutions.
Meet the Competitors: A Trio of Landing Page Builders
In the blue corner, we have Instapage, renowned for its powerful customization and optimization features that enable marketers to reduce costs and drive conversions. It's like the Swiss Army Knife of landing pages! Next, in the red corner, we have GetLandy, a versatile platform that prides itself on creating user-friendly landing pages without breaking the bank. Finally, in the green corner stands Forms.app, a rising star making waves with its easy-to-use approach and form-centric design. Instapage has established itself as a favorite among marketers, but GetLandy and Forms.app bring unique offerings to enhance the campaign journey. Together, these three platforms are competing not just for visibility, but to establish themselves as the go-to solutions for landing page creation. In this journey toward effective engagement and improved conversion rates, we’ll evaluate which platform suits specific business needs best.
Round One - Feature Showdown: Templates and Usability
Template Diversity and User Experience
When considering landing page builders, template variety and ease of use are crucial factors to look at. GetLandy boasts an impressive library of professionally-designed templates tailored for various industries. Its straightforward interface allows users to quickly pick a design, adapt it, and publish—a compelling choice for those seeking a swift solution. Conversely, Forms.app provides intuitive templates that are particularly focused on form-building, making it a breeze for users to create effective lead-capturing landing pages. Yet, Instapage doesn't fall short; it shines brightly with unlimited customization options, offering over 500 templates and advanced functionality to tweak each element to perfection. While GetLandy and Forms.app cater well to beginners, Instapage allows for extensive personalization, thereby empowering marketing teams to create pages that accurately reflect their brand identity and messaging. In this first round, each contender has unique offerings, but Instapage's extensive customization capabilities set it apart.
Instapage: A Marketer's Best Friend for High Conversion Rates
Instapage presents itself as a powerhouse for marketers aiming to optimize their landing pages. It takes pride in being more than just a tool; it’s a partner dedicated to driving success through its advanced conversion optimization features. With its user-friendly interface, marketers can easily personalize each landing page according to their target audience’s needs. Instapage’s focus on A/B testing allows users to identify which variations of their pages perform best, dynamically enhancing their campaigns based on real-time data. Additionally, the platform's seamless integration with Google Ads and other marketing tools makes it incredibly easy to track performance and reduce advertising costs. With Instapage, businesses can create highly targeted landing pages that not only look great but also function seamlessly to boost conversion rates. This thoughtful approach empowers marketers to ensure their campaigns are both relevant and effective, fostering increased brand trust and customer loyalty throughout the customer journey.
Round Two - Speed and Performance: Who's the Fastest?
Let’s engage in a light-hearted moment of reflection on how critical speed is in our online experiences. Picture waiting in line at your local coffee shop: a delay that feels interminable can quickly sour your mood, much like slow-loading web pages can turn users away from your landing pages. Speed plays a vital role in user experience, and marketers know that every second counts in capturing potential leads. All three platforms strive to ensure quick load times, but let’s dissect how each contender measures up in this crucial arena.
Advantages of Instapage:
- Rapid load times optimize user experience, enhancing engagement.
- Built-in AMP support to ensure landing pages load quickly on mobile devices.
- Automated landing page creation that minimizes load times.
- Intelligent caching means returning visitors enjoy faster experiences.
Advantages of GetLandy:
- Simple designs that inherently load quickly.
- Mobile-optimized templates ensure a smooth experience across devices.
- Cloud-based hosting that accelerates page delivery.
Advantages of Forms.app:
- Lightweight designs that prioritize speed.
- Form loading optimization enhances responsiveness.
- Real-time data collection minimizes loading delays.
In terms of speed and performance, each platform has made strides to ensure swift user experiences. However, Instapage offers a unique edge with its focus on rapid load times through advanced features like AMP support and intelligent caching, making it a top choice for marketers who want to minimize wait times.
Round Three - Usability and Learning Curve: Friendly for All
When talking usability, it’s important that a landing page builder welcomes newcomers while also providing ample resources for experienced users. Instapage stands out for its intuitive drag-and-drop functionality, making it easy for anyone to design engaging landing pages, regardless of their technical skills. Users can quickly familiarize themselves with the layout, empowering them to create stunning designs without extensive training. Similarly, GetLandy focuses on its user-friendly approach, requiring minimal effort to grasp its core functionalities, making it suitable for anyone from novice to seasoned marketer. Forms.app, known for simplicity, offers straightforward workflows that can be achieved in just a few clicks. By nurturing the journey from beginner to expert, all three platforms provide capabilities for users at every skill level, ensuring that anyone can maximize their landing page performance. Whether you’re a newbie or a pro, you’ll find a supportive environment conducive to your growth.
Round Four - Customer Support: The Assistants You Can Count On
Customer support plays a crucial role in enhancing user experience, especially during launch periods or when troubleshooting issues. Picture each platform as a reliable sidekick, always on hand to help you tackle those tricky moments. Instapage sets the bar high with a suite of support channels, including live chat, email assistance, and an extensive knowledge base filled with tutorials and guides. GetLandy offers similarly robust support, ensuring users can reach out via email or utilize a community forum to find solutions. Its supportive nature fosters a collaborative community. Meanwhile, Forms.app combines effective tutorials with timely email support to guide users through challenges. Having a dedicated support team can reduce headaches and streamline the learning process, so it’s essential for users to consider these support options when making their decision.
Round Five - Cost-Effectiveness: Balancing Value and Functionality
In the final round, let’s evaluate the pricing structures of each platform. Instapage positions itself as a premium tool with a price that mirrors its advanced features and capabilities. However, for businesses focused on high conversion rates and impactful branding, the cost can be justified. Both GetLandy and Forms.app provide more budget-friendly solutions, catering to users who may not have expansive marketing funds yet still seek effective landing pages. It’s essential for potential users to weigh the benefits against their budgetary constraints while considering what features matter most to their strategy. In a nutshell, while Instapage may be the more expensive choice, the value offered in terms of performance can also lead to substantial returns on investment.
In conclusion, while all three landing page builders have distinct strengths, the right choice ultimately depends on your unique marketing objectives and resources. Features like ease of use, customization, and support add layers to your decision-making. Whether you require advanced options or a practical solution, assessing your specific needs will guide you to the ideal platform for your campaigns. Instapage, with its focus on powerful customization and conversion optimization, definitely earns a notch above. So, why not try out Instapage with its free trial and see if it’s the perfect fit for your marketing endeavors?
