How GetLandy vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with GetLandy and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. FormKeep – The Ultimate Showdown in Landing Page Builders
Choosing a landing page builder is like assembling an all-star sports team for your marketing campaign. You want the strongest players on your side, ones that can take your strategy to the next level. Instapage, GetLandy, and FormKeep all vie for the title of the best landing page builder, each presenting unique features and benefits. From eye-catching designs to user-friendly interfaces, they promise to support marketers in building high-converting landing pages. This article dives deep into the strengths and weaknesses of these three platforms, comparing them side by side to help you decide which one deserves a place on your marketing team. Let’s break down the contenders and see what makes them tick, so you can confidently choose the ideal tool to boost your online presence and performance.
The Heavyweights of Landing Page Design Step Forward
Meet the three competitors that will spark your interest: Instapage, GetLandy, and FormKeep. Each platform has gained recognition for its unique approach to landing page creation, catering to different types of marketers and businesses. Instapage is known for its robust customization options and conversion-focused features. On the other hand, GetLandy thrives on simplicity and user-friendliness, making it ideal for those who want to get started quickly without a learning curve. Meanwhile, FormKeep shines in form management and data collection, appealing to users aiming to gather leads effectively. As they step into the ring, we’ll explore how their strengths can meet your business needs and offer insights into their core functionalities.
Round One - Feature Face-off
Template Selection and User Experience: Who Comes Out on Top?
When it comes to crafting landing pages, having a variety of templates to choose from can significantly influence the user experience. GetLandy keeps things straightforward with a neat selection of templates, making it easy for beginners to dive in. Its intuitive drag-and-drop interface ensures you can create a professional-looking page in mere minutes. On the flip side, FormKeep offers solid choices, particularly for businesses focusing on lead forms, though it may lack some advanced design options. Instapage, however, leads the pack with an extensive library of professionally designed templates tailored to various industries, allowing for a higher degree of customization. Each template is optimized for conversions, emphasizing Instapage's dedication to helping marketers maximize their return on investment. As a result, the platform serves as a comprehensive solution for creating engaging landing pages that speak directly to your target audience.
Instapage: Your Partner in Success with Customization and Optimization
Instapage stands peerless in the realm of landing page builders, primarily due to its powerful customization capabilities. With its easy-to-use editor, marketers can craft landing pages that align with brand aesthetics while leveraging conversion optimization tools to increase effectiveness. From A/B testing features that allow marketers to refine their approaches to collaborative tools that make team efforts seamless, Instapage is built for marketers serious about results. The platform doesn’t merely provide the tools; it empowers users to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty. As marketing trends evolve, Instapage evolves with them, ensuring you always have the upper hand.
Round Two - Speed and Performance: A Critical Evaluation
Speed can make or break a user’s experience on your landing page, akin to the frustration of long wait times at your favorite café. A slow-loading page can result in high bounce rates, costing you valuable leads. Consequently, we must examine how our contenders perform in terms of speed and performance. Instapage prides itself on quick load times, optimized for maximum efficiency which is crucial for keeping potential customers engaged. With its focus on performance-enhancing features, users often report positive experiences and results, reinforcing their trust in the platform.
Instapage Edge in Performance:
- Optimized for fast loading times, minimizing user frustration
- Predictive loading features that ensure a smooth experience
- Integration with various analytics tools for monitoring performance
- Responsive design to maintain speed across all devices
GetLandy Performance Benefits:
- Simple, fast-loading interfaces that cater to beginners
- Effective caching mechanisms to enhance page speed
- Optimized templates specifically designed for quick deployment
FormKeep Performance Advantages:
- Efficient form handling that minimizes load times
- Seamless integration with major marketing and analytics platforms
- Responsive design that ensures usability on all devices
- Ease of collecting and managing form submissions efficiently
In the realm of speed and performance, Instapage solidifies its position as the best landing page builder among its peers. Its combination of optimized loading times and comprehensive performance tracking tools makes it a top pick for marketers focused on efficiency and user experience.
Round Three - Navigating Usability: A User-Friendly Approach
Welcoming users of all levels, these platforms prioritize ease of use, acknowledging that not every marketer is a tech genius. GetLandy stands out with its ultra-simple interface, ideal for those just starting their digital marketing journey. Users appreciate how quickly they can create landing pages with minimal fuss. Instapage provides excellent resources, including video tutorials and guides, making it accessible for both novices and veterans alike. Its intuitive editor design ensures that even the least tech-savvy users can navigate without unnecessary confusion. FormKeep, while stronger in form management, also offers straightforward features to help users set up their pages effortlessly. Overall, each platform supports users on their journey but does so in varied ways that fit different comfort levels.
Round Four - Championing Customer Support
In any competition, having a reliable support squad can make all the difference. Think of customer support as the trusty sidekicks in your superhero team who swoop in to save the day. Instapage offers 24/7 support through live chat, email, and phone, ensuring users can find assistance whenever they need it. Their extensive knowledge base and community forums act as valuable resources for troubleshooting and learning. GetLandy maintains solid customer support with live chat and ticket systems, but it may not offer around-the-clock availability. Meanwhile, FormKeep shines with its accessible resources and has responsive email support, but could benefit from live chat options. Each platform has its strengths in customer support, contributing to an overall positive experience for users.
Round Five - Decoding Pricing Structures for Value
Understanding pricing is crucial for determining which landing page builder is best suited to your needs. Instapage offers tiered pricing plans that cater to various budgets and features, making it a majority favorite among serious marketers. GetLandy follows with its affordable pricing model that appeals to newcomers looking for simplicity without breaking the bank. Lastly, FormKeep also delivers reasonable pricing with a focus on form functionality, attracting users interested in robust data collection tools. By weighing these price points, you can choose a platform that matches your budget and marketing aspirations. Despite the price differences, remember that investing in the right tools can lead to significant returns in conversion rates and customer loyalty.
As we wrap up our comparison of Instapage, GetLandy, and FormKeep, it's clear that each platform offers unique strengths tailored to different marketing goals. While GetLandy excels in simplicity and FormKeep shines in data management, Instapage remains a top contender for those serious about driving conversions and building brand loyalty. Think about your specific needs and aspirations when making your choice; perhaps take Instapage for a spin with its free trial or demo and see how it can empower your marketing efforts.
