How Typeform vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Typeform and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Typeform and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Typeform vs. Divi Builder – The Ultimate Showdown for Landing Page Excellence

Choosing the right landing page builder can feel like assembling an all-star team for your marketing efforts. You want each tool to bring its strengths to the table, just like a superhero squad that combines unique powers for ultimate success. In this comparison, we’ll take a closer look at three prominent contenders: Instapage, Typeform, and Divi Builder. Each boasts distinct features, advantages, and capabilities that can cater to different marketing needs and goals. By the end of this article, you’ll have a clearer understanding of which platform can empower you to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

Meet the Champions: A Brief Intro to Each Platform

In one corner, we have Instapage, a powerhouse in the realm of landing pages. Known for its exceptional customization options and focus on conversion optimization, it positions itself as a true ally for marketers. Next, we have Typeform, renowned for its engaging and interactive forms, making data collection a breeze. It excels in providing businesses with the tools to create personalized user experiences that drive engagement and responses. Finally, there’s Divi Builder, a versatile visual page builder that allows users to create stunning websites with ease. Each of these platforms brings its flavor to the table, catering to specific niches in the marketing world while competing fiercely for your attention and investment.

Round One: Feature Face-off

Exploring Template Selection and User Friendliness

When it comes to features, the variety of templates and ease of use are critical components that can sway a marketer’s choice. Instapage shines with its extensive library of professionally designed templates tailored for different industries and marketing goals. Its drag-and-drop interface enhances usability, making it easy for users of all skill levels to create stunning pages swiftly. Typeform stands out with its visually appealing and conversational forms, which engage users in a unique way, enhancing survey and feedback collection. While Divi Builder offers a plethora of design options, its learning curve can be slightly steeper for beginners who may struggle with its advanced customization capabilities. Each platform has individual strengths and weaknesses in this area, making the feature round a closely contested battle.

Instapage: Your Partner for Tailored Solutions and Higher Conversions

Instapage is designed with marketers in mind, boasting unmatched customization options and a robust suite of conversion optimization tools. It allows users to tailor every landing page to specific campaigns or target audiences with features like A/B testing, analytics, and dynamic text replacement. This level of personalization not only enhances user experience but also empowers marketers to achieve their conversion goals. Instapage doesn’t just offer tools; it provides marketers with a strategy for success, enabling them to create relevant landing page experiences that increase brand trust and customer loyalty. With Instapage, you're not just building landing pages; you're building relationships with your audience, optimizing for better engagement and higher conversion rates.

Round Two: Speed and Performance Showdown

User experience often hinges on load times, much like the frustration felt while waiting in line at a busy café. A website that loads quickly sets the stage for seamless interactions, while a sluggish page can lead to abandoned conversions. Speed impacts user satisfaction and ultimately, the bottom line. Thus, measuring the performance of our contenders is essential.

The Advantages of Instapage:

  1. Optimized for quick loading times, ensuring a smooth user experience.
  2. Advanced caching techniques enhance performance and reduce downtime.
  3. Responsive design capabilities maintain speed across devices.
  4. Robust hosting infrastructure to manage traffic surges efficiently

The Advantages of Typeform:

  1. Fast loading forms that prioritize user engagement.
  2. Lightweight scripts enhance performance without sacrificing aesthetics.
  3. Optimized for mobile devices, leading to quick response times.

The Advantages of Divi Builder:

  1. High-speed performance as a result of clean coding standards.
  2. Custom optimization features that enhance page load times.
  3. Ability to create lightweight designs that enhance loading efficiency.

After evaluating the speed and performance of these three platforms, it’s clear that while all perform admirably, Instapage offers specific advantages in terms of optimization and infrastructure that make it stand out as the best choice for marketers focused on conversion.

Round Three: Navigating Usability and the Learning Curve

Entering the world of a new landing page builder can be daunting. Each platform provides its unique environment, welcoming both newcomers and seasoned marketers alike. Instapage shines in its straightforward, user-friendly interface, guiding users through the process with easy-to-follow tutorials and resources. Typeform focuses on engaging users through its conversational forms, making the setup process interactive and enjoyable. Divi Builder, while packed with features, caters to experienced users who appreciate flexibility but may pose challenges for beginners. Regardless of where you stand on the skill spectrum, all three platforms can support your journey toward mastery in landing page creation.

Round Four: Support Heroes At Your Service

Every hero needs a sidekick, and customer support serves as the loyal allies for each of these platforms. Instapage offers a robust support system, including live chat, extensive documentation, and user forums. Typeform provides email support and a lively community for additional assistance. Divi Builder also has a solid support system, featuring a wealth of resources, tutorials, and forums for users to tap into when challenges arise. The reliability and responsiveness of these support services are vital in ensuring users feel empowered throughout their landing page building journey.

Round Five: Pricing Strategies Compared

Each platform presents various pricing structures affecting overall value. Instapage tends to offer competitive pricing plans that align well with its robust features, making it a worthwhile investment for marketers focused on high conversion rates. Typeform’s pricing is value-driven, particularly for those emphasizing data collection through forms, while Divi Builder’s one-time payment model may appeal to long-term users looking for flexibility. It's crucial to weigh these options carefully, considering the features and support each platform offers as these factors contribute significantly to the overall value.

In conclusion, the right landing page builder hinges on your unique needs and marketing objectives. While all three platforms have distinct advantages, Instapage stands out as a comprehensive solution that not only helps in reducing costs but also optimizes for higher conversions. Consider taking Instapage for a test run with a free trial, as it may just be the tool that elevates your marketing strategy to the next level.

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