How GetLandy vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with GetLandy and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage versus GetLandy versus Formidable Forms – Which Tool is Your Best Bet?
Choosing a landing page builder can feel like picking players for your dream team. You want the best mix of skills, strategies, and special abilities to tackle your marketing goals. Just as you wouldn’t pick a team of all strikers, you want to weigh the pros and cons of your competitors—Instapage, GetLandy, and Formidable Forms. In this article, we’ll engage in a playful duel, breaking down their strengths and weaknesses while inviting you to discover which tool might become the MVP of your marketing plans. As we explore each contender, we’ll reveal how Instapage empowers marketers to reduce costs, drive conversions and create tailored landing page experiences that enhance brand trust and customer loyalty. Whether you run a small business or are part of a large corporation, buckle up for an informative journey through the landing page universe.
Meet the Challengers in the Landing Page Battle
In the left corner, we have Instapage, renowned for its robust customization capabilities and performance-oriented design tools. It claims the title for driving higher conversion rates through tailored landing pages that empower marketers to realize their goals. On the right, we have GetLandy, a favored choice for small businesses looking to build professional-looking landing pages quickly and affordably. Known for its user-friendly interface and quick setup, it appeals to those who need a straightforward solution without the complexity of advanced tools. Lastly, we present Formidable Forms, a versatile option with strong form-building capabilities intertwined with landing page functionality. Positioned as the latecomer with potential, it aims to impress conversion-focused marketers looking to streamline their processes. As they step into the spotlight, each platform hopes to win your loyalty—and your budget.
Feature Showdown - What Each Tool Brings to the Table
Template Selection and User-Friendliness
In the world of landing page builders, features are the bread and butter that can make or break your decision. Instapage leads the pack with an extensive library of professionally designed templates that cater to various industries. Their templates are not only appealing but are also optimized for conversion, making them an ideal starting point for marketers keen on results. Ease of use is another winning point—Instapage’s drag-and-drop interface simplifies the design process for newcomers while still offering depth for experienced designers. On the flip side, GetLandy shines with its simplicity, providing a smaller but effective set of templates that are perfect for users who want to get started without any learning curve. With an intuitive design tool, it allows users to create landing pages in minutes, though at the expense of fewer customization options. Formidable Forms, as its name suggests, offers a blend of form functionalities with templates. However, its emphasis on forms can sometimes overshadow its landing page capabilities, leading to a steeper learning curve for creation.
Instapage: A Leader in Customization and Conversion Boosting
When it comes to customization and optimizing conversions, Instapage stands tall as a formidable player in the market. It offers an unparalleled suite of features designed to provide control over every element of your landing page. From A/B testing capabilities to advanced analytics, Instapage empowers marketers to continually refine their campaigns and achieve maximum ROI. By allowing users to create personalized experiences based on audience segments, the platform fosters deeper connections with potential customers, increasing the likelihood of conversions. Furthermore, features like the heatmaps and conversion reporting give you insights to adjust strategies in real-time, ultimately delivering experiences that build trust and loyalty. With Instapage by your side, you’re not just creating landing pages; you’re crafting pathways to your brand's success.
Speed Essentials - The Race to Load Times
In the fast-paced world of online marketing, speed matters. Imagine walking into your favorite coffee shop only to find a long queue; that’s what a slow-loading landing page feels like to potential customers. As they wait for your page to load, their interest may wane, leading to lost opportunities. Each of our competitors tackles this challenge differently, with some standing out in performance metrics that promise users seamless experiences. Speed is essential in landing page success, and here’s how each contender stacks up.
Advantages of Instapage in Speed and Performance:
- Optimized loading times, ensuring quick access for users.
- Content Delivery Network (CDN) support to enhance global performance.
- Regular performance monitoring tools to identify and fix speed issues.
- Automatic optimization features that make loading faster without manual intervention.
Advantages of GetLandy in Speed and Performance:
- Fast setup and deployment for immediate online presence.
- Lightweight templates that enhance loading speed.
- Efficient server response times, ensuring smooth user experiences.
Advantages of Formidable Forms in Speed and Performance:
- Streamlined form submissions that minimize loading delays.
- Optimized coding practices for quicker page loads.
- Responsive design that maintains performance across devices.
- Server-side processing that speeds up data handling.
In the race for speed, Instapage clearly takes the crown. With optimized functionality and quick load times, it empowers marketers to ensure that their landing pages maintain user engagement while driving conversions. Though GetLandy and Formidable Forms offer their benefits, their performance may sometimes fall short compared to the efficiency Instapage embodies.
Third Round - Navigation and Learning Experience
Navigating a new platform can feel daunting. Thankfully, each of our contenders presents a welcoming environment, fostering both beginners and advanced users alike. Instapage’s initial setup is straightforward, allowing users to dive right into designing captivating landing pages without prior experience. Its tutorials and knowledge base cater to learners at various levels, providing step-by-step guidance on maximizing features. GetLandy capitalizes on simplicity, meaning that even those entirely new to landing page creation can hit the ground running. Users can easily pick a template, edit it, and have a live page within moments. Meanwhile, Formidable Forms, while offering vast form-building potential, can introduce a steeper learning curve. However, once users grasp the basics, they will appreciate the extensive capabilities that the platform brings to the table. Despite the differences, all platforms aim to make the learning journey as smooth as possible.
Support and Resources - Your Trusty Allies
Customer support can often make a pivotal difference in your user experience, especially when navigating challenges. Think of customer service as your sidekicks, who jump in when things get tricky. Instapage prides itself on its responsive support systems—offering live chat assistance and extensive documentation for users needing help. Additionally, the dedicated support team is available via email, ensuring you’ll never feel left in the lurch. GetLandy emphasizes community engagement, providing forums where users can ask questions and share tips. Its combination of email support and knowledge articles allows users to connect with fellow marketers to enhance their skills. Formidable Forms also contributes through an active community forum, along with detailed guides that lead users through its functionalities. While all contenders offer solid support, Instapage’s commitment to user satisfaction often puts it in a league of its own.
Pricing Tactics - Finding Value for Your Investment
When considering which landing page builder is your ideal match, pricing is often at the forefront of your evaluation. Instapage offers tiered pricing plans based on your needs, with scalable packages that grow alongside your business. The value Instapage provides, especially for marketers focused on maximizing landing page performance, justifies its pricing. GetLandy’s affordability is attractive for startups and small businesses seeking the essentials without overspending. Meanwhile, Formidable Forms takes a unique approach by offering pricing based on individual features, making it a flexible choice for users wanting specific functionalities. As you explore what each plan provides, consider not just the price but also how these tools can support your broader marketing goals.
In conclusion, while Instapage, GetLandy, and Formidable Forms each have their distinct strengths, your choice ultimately hinges on your unique marketing objectives. Instapage certainly stands out with its focus on conversion optimization and customization, making it the top contender for marketers who value advanced capabilities. As you assess your options, consider what elements matter most for your strategies and take Instapage for a spin with a free trial or demo today.