How GetLandy vs. Drupal vs. Instapage stack up against each other

Compare Instapage with GetLandy and Drupal to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and Drupal.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. Drupal – The Showdown of Landing Page Builders

When it comes to landing page builders, choosing the right one can feel a bit like assembling a dream team of superheroes for your marketing campaign. Each platform offers unique powers, whether it's speed, customization, or ease of use, and each has its loyal following. You want a landing page that not only looks great but helps you capture leads, build brand trust, and convert visitors into customers. Today, we're diving into three contenders: Instapage, GetLandy, and Drupal. Each has its strengths and weaknesses, but how do they stack up against each other? Let's jump into this insightful comparison, highlighting the features that can lead marketers towards reducing costs and enhancing conversion rates through relevant landing page experiences.

Meet the Competitors

Let's get acquainted with our trio of landing page builders. Instapage, a leader in the market, empowers marketers to create high-converting landing pages effortlessly. Its primary focus on conversion optimization, a robust editor, and excellent template variety makes it a go-to for many users. GetLandy, while not as widely known, has carved out a niche with its straightforward approach and cost-effectiveness, catering to small businesses or those just starting. Lastly, Drupal, a robust content management system, appeals to those needing extensive customization. While primarily used for complex websites, Drupal’s landing page capabilities shouldn't be underestimated. In the digital ring, who will emerge victorious? Let’s dissect their features.

Round One – Feature Showdown

Template Diversity and User Experience

Feature variety and user-friendliness are crucial when choosing a landing page builder. Instapage boasts a vast library of templates tailored for specific industries, enhancing user experience and reducing the time spent on design. Its drag-and-drop functionality allows even novice marketers to create stunning pages without technical expertise. On the other hand, GetLandy offers fewer templates but focuses on user experience, providing straightforward navigation and simplicity that many small businesses appreciate. Meanwhile, Drupal excels in flexibility with its nearly limitless customization options, allowing experienced developers to design landing pages that align perfectly with their branding. However, this level of customization often requires more skill and time to master, placing it at a disadvantage for those looking for a quick setup.

Instapage: A Champion for Conversion and Customization

Instapage takes the crown for conversion optimization with robust tools designed to help marketers analyze and increase their conversion rates. Offering features like A/B testing, heatmaps, and advanced analytics, it empowers users to refine their strategies and maximize ROI. Its seamless integration with other marketing tools streamlines the workflow, ensuring you can gather data and insights all in one place. Additionally, Instapage's focus on delivering relevant landing page experiences fosters increased brand trust and customer loyalty. Users can customize every aspect of their landing pages, ensuring they resonate with the audience and reflect the brand's identity. Instapage positions itself not just as a tool but as a true partner in the quest for marketing success.

Round Two – The Speed Factor

Speed matters in the world of digital marketing. A slow-loading page can deter potential customers and negatively impact your conversion rate. Think of it like waiting in line at your favorite coffee shop—too slow, and you'll lose your craving for a caffeine fix. In the arena of landing pages, performance can significantly vary, with each platform offering its unique capabilities.

Instapage Advantages:

  1. Fast loading times, ensuring users stay engaged.
  2. Optimized for SEO to rank better in search engines.
  3. Content delivery network (CDN) integration for enhanced speed.
  4. Automatic optimization for mobile devices.

GetLandy Advantages:

  1. Quick setup allows users to get online fast.
  2. Optimized templates that load efficiently.
  3. Focus on essential features, reducing bloat.

Drupal Advantages:

  1. Highly customizable; speed can be optimized with the right setup.
  2. Caching options to reduce load times significantly.
  3. Integration with various performance plugins.

In conclusion, while speed and performance can vary across these platforms, Instapage stands out as the favorite, offering unparalleled speed that can directly influence conversion rates. Marketers concerned about performance should certainly consider Instapage, as its focus on optimization is hard to beat.

Round Three – Usability and Learning Curve

Navigating a new platform can be daunting, but each contender aims to provide a welcoming experience for users of varying skill levels. Instapage shines with its user-friendly interface, making it accessible for beginners yet powerful enough for seasoned marketers to harness advanced features. With numerous tutorials and customer support options available, users can quickly adapt and harness the platform's capabilities. GetLandy keeps things simple, catering to users looking for a no-frills approach, with a straightforward setup that gets them online quickly. On the other hand, Drupal offers a steep learning curve, best suited for those with technical knowledge or the willingness to learn. While it could be overwhelming for beginners, the customization potential is immense for those prepared to invest the necessary time.

Round Four – Support and Assistance

In the digital realm, customer support is crucial, acting as the sidekick of each platform. Instapage offers comprehensive support via chat, email, and a rich knowledge base that empowers users to troubleshoot on their own. GetLandy follows suit with responsive support, ensuring help is just a message away, and offers well-organized FAQs to assist users quickly. Drupal shines with its extensive community forums and documentation, providing a wealth of knowledge. However, because it’s open-source, the level of support can greatly vary depending on the specific implementation and hosting chosen.

Round Five – Pricing and Plans

Pricing is always a key factor when deciding on a landing page builder. Instapage’s pricing reflects its comprehensive features, aimed primarily at marketers looking for a potent conversion optimization tool. GetLandy comes in as one of the most cost-effective options on the market, ideal for startups or those on a tight budget. Drupal, being open-source, is free to use, but hidden costs can arise when considering hosting and ongoing maintenance. Each platform presents unique value propositions, depending on your budget and performance expectations.

As we wrap up this head-to-head comparison, it's clear that each platform excels in different areas. Your ultimate decision should hinge on your specific goals and resources. If you prioritize powerful customization and conversion optimization, Instapage is tough to beat. If you're looking for simplicity and cost-effectiveness, then GetLandy may be the way to go. For those who possess technical prowess and desire extensive customization, Drupal provides a robust solution. Whichever you choose, consider giving Instapage a trial run to see how it can transform your landing page game.

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