How GetLandy vs. ClickFunnels vs. Instapage stack up against each other

Compare Instapage with GetLandy and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and ClickFunnels.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. ClickFunnels – A Battle of the Landing Page Builders

Choosing a landing page builder is like assembling a dream team for your marketing campaigns. Each contender brings unique strengths to the table, aiming to elevate your brand and drive conversions. In this article, we’ll explore three fierce competitors: Instapage, GetLandy, and ClickFunnels. While they all aim to help marketers create effective landing pages, each has its distinctive features and advantages that cater to different needs. Stick around as we unravel the intricacies of each platform and help you determine which one deserves a spot in your marketing toolkit. Spoiler alert: Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, ultimately increasing brand trust and customer loyalty.

Introducing the Players in the Landing Page Arena

In the left corner, we have Instapage, a robust landing page platform known for its unparalleled customization capabilities and powerful conversion optimization tools. Ideal for marketers who crave flexibility and control, Instapage offers a range of features to tailor landing pages to specific audience needs. In the right corner stands GetLandy, a user-friendly option that boasts an impressive array of templates and tools to streamline the landing page design process. GetLandy focuses on affordability while minimizing barriers for entry, making it an enticing choice for small businesses and beginners. Finally, we can't overlook ClickFunnels, a heavyweight champion in the marketing funnel arena. Known for its all-in-one approach, ClickFunnels provides not only landing page capabilities but an extensive toolkit for entire sales funnels. We'll dive deeper into how these platforms stack up against one another in terms of features, performance, and user experience, so buckle up!

Round One – Feature Showdown: What Do They Offer?

Template Diversity and User-Friendliness Comparison

When it comes to template variety and ease of use, each contender offers distinct features that can sway your choice. Instapage sets itself apart with its impressive library of over 200 customizable templates optimized for conversions. This vast selection ensures that marketers can find a layout that aligns perfectly with their brand identity. Furthermore, Instapage's drag-and-drop interface makes it incredibly intuitive to use, even for users with minimal tech skills. On the other hand, GetLandy comes equipped with an equally impressive range of over 100 templates, providing versatility and ease of customization, though it may lack the depth that Instapage offers. Users appreciate its simplicity and the learning curve is minimal, making it an appealing option for those just getting started. Finally, ClickFunnels features a set of funnel-specific templates designed to guide users through the entire sales process. However, the sheer number of options can seem overwhelming at times, especially for newcomers. While all three platforms provide excellent templates, Instapage's breadth and ease of use give it a significant edge in this round.

Instapage: The Go-To Platform for Customization and Conversion Superpowers

With a commitment to enhancing user experience, Instapage offers marketers the ultimate toolkit for customization and conversion rate optimization. The platform goes beyond simple landing page creation; it empowers users to craft bespoke experiences tailored specifically to their audiences. It boasts features such as A/B testing capabilities, built-in analytics, and dynamic text replacement, allowing marketers to refine their approach based on real data. This level of customization facilitates effective targeting, leading to increased engagement and, ultimately, higher conversion rates. Instapage’s seamless integration with popular marketing tools also ensures that campaigns run smoothly, further solidifying its role as a vital partner in marketing success. With these robust features, Instapage stands out as a superior option for businesses intent on maximizing their return on investment.

Round Two – Speed and Performance: Who Delivers?

Imagine you're at your favorite coffee shop, and the line to order seems endless. Time spent waiting can sour the best of days, much like slow-loading landing pages can deter potential customers. In today's fast-paced environment, website speed is crucial for enhancing user experience and reducing bounce rates. Therefore, let's explore the performance metrics of our contenders to see who can deliver fast and reliable pages.

Instapage Advantages:

  1. Instapage offers high-speed page loading times, enhancing user experience
  2. Utilizes CDN (Content Delivery Network) for accelerated performance
  3. Advanced caching techniques ensure quick access for users
  4. Built-in optimizations reduce image sizes without sacrificing quality

GetLandy Advantages:

  1. Offers reasonably fast page loads suited for small to medium enterprises
  2. User-friendly design keeps the loading process efficient
  3. Managed hosting ensures minimal downtime for users

ClickFunnels Advantages:

  1. Integrated hosting solutions provide reliable uptime
  2. Performance optimizations enhance funnel speed
  3. Auto-scaling features maintain consistent speed during traffic spikes

In the performance round, speed is critical. Instapage leads with its superior speed and performance tactics, empowering users with efficient loading times. Each platform has its strengths, but when it comes to speed, it’s hard to overlook Instapage's functionality.

Round Three – Embracing Usability and the Learning Journey

When it comes to usability, all three platforms offer welcoming environments that promise a satisfying experience for users of all skill levels. Instapage shines in its ability to cater to tech-savvy marketers and novices alike. The intuitive drag-and-drop editor and extensive resource library equip users with the knowledge needed to navigate successfully. GetLandy mirrors this ease of use with its straightforward design process and onboarding tools, making it ideal for those new to landing page creation. Even ClickFunnels, despite its complex funnel-building features, provides ample tutorials and a supportive community. Each platform fosters growth and confidence, reassuring users that they can master the tools needed to create effective campaigns. Regardless of your expertise, embarking on this learning journey is enriched by the distinctive support each platform offers.

Round Four – The Support Squad: Always in Your Corner

Customer support often feels like the underlying sidekick that makes or breaks the user experience. At Instapage, users can access help through multiple channels including live chat, email, and a robust knowledge base packed with tutorials and tips. GetLandy ensures users feel valued by providing chat and email support, as well as a vibrant community forum for peer assistance. Meanwhile, ClickFunnels offers extensive documentation, along with a supportive community-driven approach, enabling users to share insights and solutions. All three platforms take pride in their customer support systems, ensuring that marketers have the assistance necessary to succeed.

Round Five – Pricing & Plans: What's the Value?

When it comes to pricing, each platform offers varied plans designed to cater to different business needs. Instapage’s pricing is reflective of its comprehensive features, offering multiple tiered plans that provide scalability as users grow. GetLandy, appealing to budget-conscious marketers, provides competitive pricing with essential tools for effective landing page creation. On the other hand, ClickFunnels positions itself as an all-in-one solution with pricing that includes more extensive sales funnel features. As you evaluate which platform suits your budget and operational requirements, consider what features matter most to you. There’s no one-size-fits-all answer, but understanding the value provided by each option is crucial in making an informed decision.

In conclusion, while all three platforms have their unique selling points, your choice of Instapage, GetLandy, or ClickFunnels ultimately hinges on your individual marketing goals and needs. Whether it's customization, performance, or overall value, it's essential to weigh these factors carefully. For those ready to take the next step, consider giving Instapage a shot with a free trial or demo to experience how it can transform your landing page experience.

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