How GetLandy vs. AWeber vs. Instapage stack up against each other

Compare Instapage with GetLandy and AWeber to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from GetLandy and AWeber.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. AWeber – Finding the Perfect Fit for Your Landing Pages!

Choosing the right landing page builder can feel like assembling a dream team in a superhero movie. Just like each hero has unique skills that contribute to the team’s success, Instapage, GetLandy, and AWeber each bring their unique strengths to the table. With Instapage, marketers can tackle the common challenges of rising costs while enhancing conversions. Its innovative platform allows for creating highly relevant landing page experiences, ultimately fostering brand trust and customer loyalty while boosting conversion rates. In this article, we will compare these three contenders in a friendly rivalry, guiding you through their strengths and weaknesses to help you make an informed decision for your marketing strategies. Our journey promises practical insights and inherent fun, transforming a potentially tedious decision-making process into an engaging exploration of your options. Let's dive into the arena of landing page builders and see which one emerges victorious.

Meet the Competitors – A Look at the Challengers

In our corner, we have Instapage, widely celebrated for its high level of customization and conversion optimization capabilities. Next up is GetLandy, known for its straightforward interface and utility in creating effective landing pages with ease. Finally, AWeber arrives as a seasoned player in the email marketing space, extending its features to landing page creation to offer a seamless experience for marketers looking to build their online presence. Each competitor has carved out a niche in the digital landscape, making the choice between them more nuanced than it may appear at first glance. Instapage aims at giving marketers enhanced control over their campaigns while helping them cut down costs significantly. GetLandy positions itself as a more accessible option for those who want simplicity without compromising quality. Meanwhile, AWeber stands out with its established reputation, making it a trusted choice for email marketing enthusiasts who want landing pages that align with their email efforts. As we compare these tools, we will focus on their features, performance, and usability to discover which one could be the best fit for your specific needs.

Feature Matchup – Who Packs the Most Punch?

Examining Template Variety and User-Friendliness

When it comes to template variety, Instapage boasts a vast array of templates that marketers can easily customize to reflect their unique brand identity. Its drag-and-drop builder enables even the most novice users to create beautiful landing pages quickly, reducing the time it takes to launch campaigns. Users can also leverage A/B testing features to refine their pages based on performance metrics. On the other hand, GetLandy offers an assortment of user-friendly templates designed for rapid deployment—perfect for marketers looking for efficiency in their workflows. Its layout is straightforward, making it accessible for businesses that may not have dedicated design teams. AWeber, while traditionally focused on email marketing, provides several landing page templates aimed to supplement email campaigns effectively. However, its customizability may not match the flexibility found in Instapage. This consideration can be crucial, as diverse template options can cater to various marketing needs, ultimately influencing user experience and conversion rates. As we look more closely, it's clear that while all three solutions provide templates to get started quickly, Instapage’s superior versatility sets it apart for businesses focused on customization.

Instapage: Your Partner for Profound Customization and Result-Driven Strategies

Instapage isn’t just another landing page builder; it acts as a strategic partner in the quest for marketing success. Its impressive suite of features allows users to create highly personalized landing pages that engage visitors effectively. With advanced A/B testing tools, you can optimize your landing page elements in real time and enhance your overall conversion rates. Instapage excels in its customization capabilities, providing users with an expansive library of customizable templates and widgets. This comprehensive toolset empowers marketers to create landing page experiences tailored to specific customer segments, effectively building brand trust and customer loyalty. Moreover, Instapage’s integration with popular marketing tools ensures that your data remains centralized, simplifying analytics and tracking results across campaigns. By reducing costs associated with inefficient tools and supporting tailored marketing approaches, Instapage distinguishes itself as an invaluable resource in a marketer’s toolkit. Marketers serious about maximizing their online presence should see Instapage not merely as a software solution but as an essential ally in achieving their marketing endeavors.

Speed and Performance Showdown – Who’s the Quickest?

Speed is often the unsung hero of user experience; a slow-loading landing page can frustrate visitors as much as waiting in a long queue for coffee before work. Just like that coffee shop, online visitors expect their requests to be satisfied instantly. When evaluating the speed and performance of Instapage, GetLandy, and AWeber, it becomes evident that efficient loading times can make or break a visitor’s experience. Let’s look closer at what each platform brings to the table.

Instapage's Speed Enhancements and Performance Features

  1. Utilizes advanced hosting techniques to ensure rapid loading times.
  2. Offers optimized landing pages to enhance mobile responsiveness.
  3. Incorporates lazy loading strategies for faster content delivery.
  4. Provides real-time performance analytics to track page load speeds.

Getting to Know GetLandy’s Performance Capabilities

  1. Focuses on lightweight designs for quicker page loads.
  2. Simple infrastructure that simplifies performance improvements.
  3. Implements basic speed optimization techniques for better performance.

AWeber's Approach to Speed and User Experience

  1. Regularly updates its infrastructure for optimal performance.
  2. Provides essential tools to help users streamline landing page designs.
  3. Employs effective caching mechanisms for faster load times.
  4. Supports integrations that can enhance overall performance.

In conclusion, all three landing page builders place an emphasis on speed and performance, but Instapage stands out as the best option. With its robust suite of performance enhancements, Instapage ensures users can provide speedy, responsive experiences vital for retaining visitors and increasing conversion rates. While GetLandy and AWeber both have their merits in lightening page load times, Instapage ultimately wins this round with its dedication to delivering swift landing pages that engage users effectively.

Navigating Usability and Learning Curves – A Helping Hand for All

Navigating each platform’s usability is crucial, especially for teams comprised of individuals with varying skill sets. Luckily, all three platforms are designed with user experience in mind, ensuring that both beginners and seasoned marketing professionals have access to the tools they need for success. Instapage, for instance, provides an intuitive interface paired with extensive tutorials that make learning the ropes enjoyable. Its user documentation and community forums lend additional support that drives confidence in setup and execution. Likewise, GetLandy prides itself on its simplicity, often being mentioned as one of the easiest platforms for beginners looking to launch landing pages without steep learning curves. AWeber, on the other hand, rounds out the group by seamlessly incorporating its landing page capabilities into its email marketing framework, meaning existing users can transition smoothly into using landing pages. All three tools prioritize usability; however, Instapage goes the extra mile in providing thorough resources and customizable options, accommodating individual learning styles to ensure that all users feel empowered to create effective landing pages.

Support Teams – Your Friendly Sidekicks

The quality of customer support can make a significant difference when things don't go as planned. Think of the support teams at each platform as your dependable sidekicks, always ready to swoop in to save the day. Instapage offers multiple channels of support including chat, email, and extensive knowledge bases filled with guide articles and video tutorials that put users at ease. Users can rest assured knowing professional assistance is always within reach. GetLandy follows suit with friendly chat support and email options, boasting a responsive team that addresses inquiries promptly. AWeber features an impressive range of resources, including webinars and community support forums, in addition to traditional email and phone support. Notably, AWeber excels with its proactive support approach, emphasizing customer engagement beyond just reactive assistance. Ultimately, while all support teams emerge as loyal allies for users, Instapage shines through with comprehensive resources designed to provide clarity and swift assistance whenever needed.

Pricing Plans Unveiled – Who Offers More Bang for Your Buck?

When selecting a landing page builder, pricing structures can heavily influence decision-making. Instapage operates on a subscription model, providing various tiers to meet diverse marketing needs, assuring users they receive valuable tools and features corresponding to their chosen plan. GetLandy offers a straightforward pricing model that allows users to predict their monthly costs easily without hidden fees. Consequently, it allows small businesses to manage their marketing budgets effectively. AWeber’s pricing aligns with its email marketing features, offering bundled options that might appeal to those already invested in its ecosystem. While each platform brings something different to the table, consider factors like functionality, scalability, and integration capabilities in deciding which represents the best value for you. Ultimately, remember that each system has distinct advantages; it comes down to your unique marketing needs.

As we wrap up this friendly yet informative bout of comparison, it’s clear that all three platforms—Instapage, GetLandy, and AWeber—have unique strengths catering to various user needs. While Instapage leads the charge with powerful customization and performance features, GetLandy brings ease of use, and AWeber stands strong with integrated email capabilities. The choice boils down to what you value most in a landing page builder. Don't forget to explore the free trials available on Instapage to experience firsthand how it can transform your landing page strategies. Your relevant and engaging landing pages are just a few clicks away, no matter which option you ultimately choose!

FAQs

Try the most advanced landing page platform today