How GetLandy vs. AidaForm vs. Instapage stack up against each other

Compare Instapage with GetLandy and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and AidaForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. AidaForm – Which One Should You Choose?

Choosing a landing page builder is like assembling a dream team for your marketing campaigns. Imagine the superheroes of landing pages, each boasting unique powers aimed at maximizing conversions and brand trust. In this showdown, we'll explore how Instapage, GetLandy, and AidaForm stack up against each other. Whether you're looking to cut costs, enhance customer loyalty, or simply boost your conversion rates, this comparison aims to reveal which platform can best support your goals. Let’s dive into the world of landing pages, where each contender has something special to offer marketers. Get ready for some insightful analysis that'll help you make an informed decision while keeping it light and engaging. With their unique features and benefits, all three tools bring something to the table. So, strap in as we explore their strengths, weaknesses, and everything in between.

Introducing the Competitors: A Brief Overview

In the digital marketing realm, landing page creators play a critical role. Meet our contenders: Instapage, GetLandy, and AidaForm. Instapage is celebrated for its robust customization features and emphasis on converting traffic into loyal customers. GetLandy, on the other hand, prides itself on affordability and ease of use, making it a favorite among small businesses and startups. AidaForm focuses primarily on form creation, which appeals to those looking to gather data effectively. Each platform comes with its unique approach to landing page creation and conversion rate optimization, presenting various options based on differing needs and preferences. Together, they hold the promise of enhanced digital marketing strategies. Join us as we compare these friendly rivals and seek to identify which solution reigns supreme in the battle for landing page excellence.

Round One – Feature Showdown: Who Offers What?

Assessing Template Diversity and User-Friendly Design

When it comes to landing page builders, features are crucial for crafting effective pages. GetLandy is known for its simplified approach, offering a variety of pre-designed templates that facilitate quick page setups. Its template collection is user-friendly, catering especially to beginners. AidaForm includes forms and surveys as part of their landing page designs, a unique feature that can be beneficial for businesses focused on data collection. Yet, while they provide key features, neither can quite match Instapage's extensive library of customizable templates. Instapage not only offers high-quality templates but also allows marketers to adjust every element, making it a favorite for those who crave versatility and personalization. All three platforms have distinct offerings, but it's clear that feature diversity is an essential aspect to consider when selecting the best builder for your marketing needs.

Instapage: A Leader in Personalization and Optimization Tools

Instapage takes center stage when it comes to customization and conversion optimization. With advanced features such as A/B testing, heat maps, and integration capabilities, it empowers marketers to reduce costs while delivering relevant landing page experiences. Its robust analytics tools help track visitor behavior, ultimately leading to better decision-making and increased conversion rates. Instapage serves not only as a landing page builder but as a strategic partner for businesses aiming to enhance their branded experiences online. By focusing on user experience and personalization, Instapage increases brand trust and customer loyalty, making it a top contender in this competitive landscape.

Round Two – Speed and Performance: Who Comes Out on Top?

Imagine standing in line at a café, eagerly awaiting your caffeine fix. Now, think about how frustrating it would be if the barista moved at a snail's pace! The same principle applies to website speed; slow loading times can drive potential customers away. In our comparison, let's take a closer look at how each of our contenders stacks up regarding speed and performance. Speed is vital in retaining traffic and ensuring a satisfying user experience.

The Advantages of Instapage in Terms of Speed and Performance:

  1. Instapage pages load rapidly, ensuring users stay engaged.
  2. Offers dedicated server resources to enhance performance.
  3. Built-in performance optimization features to minimize loading times.
  4. Regular updates to further improve speed over time

GetLandy's Speed and Performance Perks:

  1. Streamlined templates that support quick loading.
  2. Reliable uptime performance, ensuring constant accessibility.
  3. User-friendly design that minimizes page weight.

AidaForm's Performance Strengths:

  1. Fast loading forms and landing pages enhance user experience.
  2. Optimized for mobile devices, providing seamless performance.
  3. Cloud hosting ensures speedy access and reliability.

In summary, when considering speed and performance, Instapage clearly emerges as a leader. Its commitment to rapid loading times significantly impacts user experience and maximizes retention. This makes it a preferred choice for marketers who prioritize performance.

Round Three – Navigating Usability and Learning Curves

Let’s discuss how user-friendly each platform is for both newcomers and seasoned marketers. GetLandy offers a simple interface that facilitates easy navigation, making it a great choice for beginners. New marketers will find no trouble in utilizing its features to create effective landing pages. AidaForm, too, has an intuitive design that supports users in quickly learning the ropes of form creation and data collection. However, Instapage stands out with its comprehensive tutorials and community resources, catering to both beginners and advanced users alike. By combining ease of use with powerful features, Instapage prepares users to master their landing page strategies. By focusing on user-friendly design and supportive resources, all three platforms make learning enjoyable and straightforward.

Round Four – The Support Team: Who's Got Your Back?

Every superhero needs a loyal sidekick, and in the realm of landing page builders, customer support is critical. GetLandy excels with responsive chat and email support, ensuring users receive prompt assistance when needed. AidaForm offers a supportive knowledge base alongside email support, providing users with extensive resources for troubleshooting. Instapage, however, shines brightest thanks to its multi-channel support, with various options such as live chat, email, and a comprehensive knowledge base filled with articles, tutorials, and community forums. This wealth of resources enhances the customer experience, demonstrating how Instapage prioritizes user success.

Round Five – Pricing Plans: Value for Your Investment

All three platforms present varied pricing structures, making it essential to analyze which offers the best value based on your goals and budget. GetLandy appeals with its affordable pricing options, ideal for small businesses just starting. AidaForm's pricing is also reasonably competitive, particularly for users focused on form creation. In contrast, while Instapage may be priced higher, its extensive feature set justifies the cost, especially when conversion optimization and brand building are priorities. Ultimately, the best choice will depend on individual business needs and long-term objectives.

To wrap things up, understanding each platform's unique strengths will guide you in choosing the right landing page builder for your needs. While Instapage is certainly an industry leader with its robust features and excellent customer support, GetLandy and AidaForm offer their own valuable advantages. It's essential to weigh what's most important for your business, whether it's price, usability, or features. Considering a free trial or demo can help you explore these platforms firsthand; we encourage you to give Instapage a try for its powerful capabilities.

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