How GetLandy vs. 10Web vs. Instapage stack up against each other

Compare Instapage with GetLandy and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from GetLandy and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. GetLandy vs. 10Web – Who Comes Out on Top?

Selecting the best landing page builder can feel as challenging as assembling the ultimate dream team for a superhero movie. Each option presents distinct strengths and capabilities that can either save the day or lead to disaster in your marketing efforts. As you navigate through the choices, it’s vital to weigh the features, costs, and user experiences that these platforms offer. An informed decision can significantly impact your marketing success and drive engagement by creating appealing landing pages that captivate audiences. In this comparison, we will explore our contenders, Instapage, GetLandy, and 10Web, assessing how well they align with diverse marketing objectives. We aim to provide insight that not only informs but also entertains, ensuring your marketing strategy is both effective and engaging.

Meet the Contenders: Who's in the Arena?

In this corner, we have Instapage, renowned for its prowess in creating high-converting landing pages with precision and ease. Known as a go-to solution for marketers across various industries, Instapage empowers users to deliver relevant landing page experiences that enhance brand trust, foster customer loyalty, and ultimately boost conversion rates. Next, we introduce GetLandy, a platform that shines with its user-friendly design and affordability, appealing mainly to small businesses and startups looking for cost-effective solutions without compromising quality. Lastly, welcome 10Web, a versatile builder offering integration with Google tools and an array of templates tailored for different needs. Each contender comes with its unique strategy and features, making them exciting options to consider in the landing page building arena. One thing’s clear: your choice may come down to specific marketing needs and the key attributes you value most.

Round One - Features That Matter

Template Variety and User-Friendliness Put to the Test

When considering landing page builders, the range of templates and the ease with which users can customize them play crucial roles. GetLandy offers a selection of visually appealing templates that cater to various industries. While their layouts are attractive, some users find the customization options somewhat limited compared to competitors. In contrast, 10Web provides a broader library of templates and integrates well with WordPress, allowing for greater design flexibility. However, navigating through their features can sometimes pose a challenge for newcomers. Enter Instapage, which stands out not only for its extensive template collection but also for its robust customization options. Users have the freedom to modify various elements effortlessly, making it possible to create unique landing pages that align perfectly with brand identity. The user interface is especially intuitive, allowing marketers—even those without technical skills—to craft pages that impress at first glance. With their focus on empowering users, Instapage excels in this category, creating a compelling argument for those seeking a tool that champions versatility and a smoother user experience.

Instapage: Unmatched Customization and Conversion Power

What separates Instapage from its competitors is the powerhouse of features designed specifically for optimization and conversion. Marketers utilizing Instapage have access to A/B testing tools that allow them to experiment with variations of their landing pages to see which version performs better. Moreover, the platform provides detailed analytics that could be pivotal for decision-making strategies. The drag-and-drop builder simplifies the editing process, while the pre-built integrations with many popular marketing tools ensure that you can leverage your existing resources effectively. Instapage doesn't only stop at functionality; it focuses on providing a seamless experience that enhances brand perception and drives conversions. Success is often measured in metrics, and with Instapage, you are not just launching landing pages; you are setting the stage for conversions and growth, making it the ultimate partner for marketers striving for excellence.

Round Two - Speed and Performance Face-Off

Speed is more than just a nice-to-have—it's the heartbeat of user experience. Picture this: you’re impatiently tapping your foot at your favorite coffee shop, waiting for your caffeine fix, and suddenly, the barista takes longer than usual. The same frustration applies online; prolonged loading times can lead to high bounce rates and lost opportunities. In this round, we’ll explore how each landing page builder handles speed to maintain user engagement and satisfaction.

Instapage Advantages:

  1. Lightning-fast loading times even with high-resolution graphics
  2. Optimized for mobile devices, ensuring quick access anywhere
  3. Built with content delivery networks (CDN) for improved performance
  4. Regular updates to maintain peak performance levels

GetLandy Advantages:

  1. Efficient design keeps loading times reasonable
  2. Lightweight templates that render quickly on all devices
  3. Hosted locally for improved access speed

10Web Advantages:

  1. Robust caching mechanisms to enhance load speed
  2. Optimized for use with high-traffic WordPress sites
  3. Compatible with various performance plugins for further optimization
  4. Offers server-level caching for speedy delivery

Considering the speed and performance of our three contenders, Instapage undoubtedly takes the lead. With its commitment to optimizing loading times without compromising quality, it provides an exceptional user experience that can boost engagement. While GetLandy and 10Web also deliver decent speed, Instapage’s combination of cutting-edge technology and continuous performance enhancements sets it apart as the best choice for marketers looking to keep their audience engaged.

Round Three - Usability and Learning Curve Insights

Embarking on a new platform shouldn’t feel like scaling a mountain—both newcomers and seasoned pros should find it a smooth ride. Each of our contenders strives to make landing page creation accessible to everyone. GetLandy has prioritized simplicity, making it a fantastic pick for beginners. Users highlight how easy it is to jump right in without feeling overwhelmed. However, more complex customizations may take time to figure out. On the other hand, while 10Web may bring a steeper learning curve, its extensive functionality could be a rewarding challenge for those willing to invest the effort. It finds itself striking a balance between advanced capabilities and user-friendly features. Instapage shines brightly here too, offering a clean interface that welcomes marketers of all skill levels. With a supportive community and a wealth of tutorials, learning the ropes of Instapage can be done at an enjoyable pace. Each tool has its uniqueness, and the ultimate choice rests on the user's comfort level and willingness to explore.

Round Four - Support Teams in Action

Picture the customer support teams of these platforms as devoted sidekicks, always ready to assist when challenges arise. GetLandy exudes a warm and approachable presence, providing live chat support alongside email assistance, enabling users to promptly resolve issues. In comparison, while 10Web boasts an impressive array of resources—ranging from email support to extensive documentation—the immediate accessibility of their live support can sometimes fall short. However, seasoned users appreciate the depth of guidance available through their knowledge base. Instapage, however, excels with a comprehensive support strategy that includes 24/7 live chat, dedicated onboarding sessions, and a robust knowledge base brimming with helpful resources. The friendly and informative customer support received by Instapage users serves as a comforting safety net, ensuring they never feel alone in their endeavors.

Round Five - The Value Proposition: Pricing and Plans

When it comes to choosing a landing page builder, pricing can be a critical deciding factor. GetLandy positions itself as a cost-effective option, delivering good value for startups and small businesses. Their plans are budget-friendly, yet there might be limitations on advanced features that could hinder growth. Conversely, 10Web’s pricing is on the higher end but corresponds with its extensive functionality and range of advanced features, perfect for businesses prepared to invest in a comprehensive solution. Instapage features tiered pricing that aligns with its industry-leading quality, providing different packages catering to various business stages. This flexibility, combined with great ROI for conversion-focused tools, makes Instapage a savvy investment. Here too, it stands tall against its rivals.

In summary, while each of our contenders holds valuable attributes in the landing page arena, the final decision rests on your specific requirements and preferences. Consider what aspects matter most to you: Is it cutting-edge functionality? Outstanding support? Or is it affordability that beckons? Rest assured, Instapage remains a formidable player that manages to tick many boxes, particularly for those prioritizing conversion rates and brand continuity. Embarking on a journey, invite yourself to experience Instapage firsthand with a free trial, and witness how it transforms your marketing results into triumph.

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