How Freshmarketer vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Divi Builder – Who's Your Perfect Match?
Picture this: you’re organizing a grand party and you want the best entertainment lineup. That’s similar to choosing your landing page builder! Each platform has its unique strengths, just like superheroes with different powers fighting for the top spot in your marketing strategy. In this article, we’ll compare three prominent tools: Instapage, Freshmarketer, and Divi Builder. By the end of this journey, you’ll have a clearer perspective on which platform aligns with your marketing vision. Think of it as a friendly rivalry, where each tool presents its compelling capabilities to win over your trust and support. So, gear up as we delve into the features, performance, usability, and cost-effectiveness of these contenders. Let’s find out which one can help you maximize your conversion rates and enhance your landing page experiences efficiently.
Meet the Competitors: A Brief Overview
As we enter the digital battlefield, we come across three powerful contenders - Instapage, Freshmarketer, and Divi Builder. Instapage is well-known for its robust landing page capabilities and dedication to driving conversions through excellent customizations. Freshmarketer integrates the functionalities of CRM and marketing automation, presenting a holistic approach for marketers seeking deeper customer insights. Meanwhile, Divi Builder stands out for its versatile design options and ease of integration, making it an appealing choice for those wanting creative freedom. Each tool brings something unique to the table, causing many marketers to weigh their benefits. The objective remains clear: selecting the most suitable platform that not only meets the unique requirements of your campaigns but also aligns with your budget and growth ambitions. Let’s give them a proper analysis!
Round One - Feature Faceoff
Template Variety and Learning Curve: A Comparative Analysis
In the competitive arena of landing page builders, template variety and usability stand at the forefront of user experience. Freshmarketer boasts an array of templates optimized for conversions, ensuring users have access to aesthetically pleasing goodness right from the start. However, it may fall short with the learning curve necessary to master its full capabilities. On the other hand, Divi Builder showcases an impressive collection of customizable templates allowing for creative expression while still being user-friendly. However, some may find the array of options a little overwhelming initially. When we look at Instapage, it shines brightly with its extensive library of customizable templates tailored for various marketing initiatives, easing the burden of starting from scratch. Instapage leverages its insights to suggest templates that align with user objectives, allowing marketers to create effective landing pages quickly. Overall, choosing the right template provider could define the success of your campaigns, so it’s essential to weigh which platform can cater best to your needs.
Instapage: A Champion of Customization and Conversion
Instapage emerges as a formidable contender thanks to its unmatched tools aimed at customization and conversion optimization. What sets Instapage apart is its impressive drag-and-drop interface, enabling users to design breathtaking landing pages without the need for extensive coding knowledge. The platform harbors features like the Instablock, which allows for reusable page sections, enabling marketers to maintain consistent branding easily. Marketers can also leverage integrations with a variety of analytics tools to customize experiences based on real-time feedback. Its focus on A/B testing ensures that every element is continually optimized for conversions, making it a reliable partner for those serious about maximizing their ROI. By empowering marketers to reduce costs and grow conversions, Instapage plays a pivotal role in increasing brand trust and customer loyalty. Its emphasis on creating relevant landing experiences also instills confidence in users, leading to higher conversion rates.
Round Two - Speed and Performance Showdown
As we navigate the second round, it’s crucial to keep user experience close to heart. Think about how annoying it is to stand in a long line at your favorite coffee shop while you're craving that caffeine boost! Similarly, slow-loading landing pages can turn visitors away, impacting conversion rates negatively. The speed of a page can significantly shape the visitor's experience and determines whether they stay or bounce. With an engaging narrative in mind, we will uncover how each platform fares in terms of speed and performance; this is a key element every marketer should consider when selecting their landing page builder.
Instapage Strengths in Speed and Performance:
- Offers optimized hosting to ensure lightning-fast load times.
- Built-in AMP support for faster performance on mobile devices.
- Uses advanced caching mechanisms to speed up content delivery.
- Regular performance monitoring allows for continuous improvements.
Freshmarketer Strengths in Speed and Performance:
- Utilizes cloud hosting for improved loading speeds.
- Automatically compresses images to reduce load times.
- Offers integrations that ensure fast data processing.
Divi Builder Strengths in Speed and Performance:
- Allows for optimized code structure enhancing loading speed.
- Features a built-in performance tracking tool.
- Employs lazy loading for images to improve initial load times.
- Provides suggestions for optimization based on user settings.
In conclusion, while all three platforms have their strengths regarding speed and performance, it's evident that Instapage stands out as the best option in this aspect. Its commitment to providing users with rapid-loading pages has proven invaluable for marketers looking to enhance user experience and boost conversions.
Round Three - Usability and Learning Experience
Navigating the startup world isn’t always straightforward, yet each of these platforms aims to provide support for users of all backgrounds. Instapage takes the lead with its intuitive design, making it easy even for first-timers to create engaging landing pages without getting lost in complex functionalities. The platform aids in a smooth transition from newbie to expert, thanks to its comprehensive tutorials and documentation. Freshmarketer also tries to be user-friendly, although new users may need to invest some time to fully grasp its depth and capabilities. Divi Builder, while powerful in its offerings, can appear arduous at first due to its extensive customizability options. Ultimately, all three platforms keep learning curves in mind, ensuring everyone can ideally harness their tools. When selecting a landing page builder, it's essential to choose a platform that not only fits current needs but also accommodates future growth in expertise and skills.
Round Four - Customer Support Allies
Customer support could be likened to having a sidekick ready to swoop in at a moment’s notice! When it comes to customer support, Instapage offers a robust variety of options including live chat and email support, ensuring immediate help is always within reach. Adding to the experience, the platform provides an extensive knowledge base filled with guides, tutorials, and community forums to help users find answers quickly. Freshmarketer presents a mixture of support options, encompassing email support and chat as well. However, some users have reported slower response times during peak hours. Divi Builder provides unique community-driven support via forums, but might lack the immediate response offered by the other two platforms. Effectively, each platform provides valuable support to users, but their responsiveness can vary, impacting the overall experience throughout the learning journey.
Round Five - Pricing Models Uncovered
When it comes to pricing, understanding the details is essential for making an informed decision. Instapage generally offers tiered plans designed to accommodate different business sizes, allowing them the flexibility to scale their usage without compromising features. Freshmarketer, with its all-in-one solution, brings marketing simplified into a single pricing framework, although some users may find its entry prices higher. Divi Builder operates on a one-time fee system, making it unique as users get lifetime access to its features, offering great value in the long run. However, the absence of a free tier might deter beginners. Regardless of choice, knowing your specific needs and objectives will guide which pricing model offers the most value to you in the long term.
In conclusion, while each platform showcases its unique strengths, the right choice ultimately boils down to your specific goals and needs. Whether it's features, support quality, or flexible pricing you're after, there's a suitable landing page builder waiting for you. As you weigh the pros and cons, consider giving Instapage the opportunity to shine through a free trial, allowing you to explore its capabilities firsthand. Besides, your journey towards reducing costs, enhancing conversions, and building brand trust begins with the right tools at your disposal.
