How Freshmarketer vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. ClickFunnels – Which One Takes the Crown?
Selecting a landing page builder can be as tricky as assembling the ultimate superhero team to tackle marketing challenges. Each platform brings its unique strengths to the table, yet one must consider factors like cost efficiency, conversion rates, and user experience. With numerous options available, deciding on the right platform can feel overwhelming. This comparative exploration will help guide you through the strengths and weaknesses of Instapage, Freshmarketer, and ClickFunnels, unlocking insights that empower you to make an informed choice for your marketing strategy. Understanding your needs and how each tool aligns with them will streamline your selection process, ensuring that your marketing efforts achieve maximum effectiveness. So grab your cape, and let’s dive into this showdown that promises to sharpen your understanding of landing page builders in today’s competitive landscape. Get ready to discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates!
Meet the Competitors
In the left corner, we have Instapage - renowned for its sophisticated options for customization and promotional performance. Instapage sets itself apart as a powerful tool that empowers marketers to elevate their landing page game. In the right corner, we welcome Freshmarketer - a comprehensive marketing visualization tool that extends beyond landing pages, offering CRM, email marketing, and analytics, thereby providing a holistic approach. Finally, we have ClickFunnels, distinguished by its unique funnel creation capability that simplifies the process of converting leads into customers, catering to marketers who endeavor to create complete sales funnels with ease. Despite their differences, all three platforms boast impressive vector features, usability, and dedication to customer experience, yet selecting the right fit requires careful examination of what they bring to the table. Understanding this trio's angles will help you choose the perfect ally for your marketing strategies.
Round One - Features and Functionality Clash
Template Variety and Ease of Use Showdown
Each platform showcases a variety of templates tailored to different business needs, but how does each measure up? Instapage shines with its extensive library of over 500 customizable templates that allow for quick deployment, catering to a diversity of industries. The user-friendly interface enhances ease of use, making the design process seamless even for novices. Freshmarketer, in contrast, offers a decent selection that integrates well with its other marketing tools, though it may not be as extensive as Instapage. ClickFunnels focuses more on funnel-building, providing templates specifically optimized for driving sales but may require more time to design personalized landing pages compared to Instapage. Overall, when it comes to variety and user-friendliness, Instapage leads the charge with its fine-tuned features combined with powerful integration options that simplify the builder experience.
Instapage: Your Partner in Customizing Conversions
Instapage stands out as the ultimate tool for customization and conversion optimization. Its advanced drag-and-drop editor allows for a high degree of flexibility, enabling marketers to create stunning landing pages without needing extensive coding knowledge. The ability to A/B test various elements ensures that marketers can pinpoint optimal changes to drive higher conversion rates. Additionally, Instapage's dynamic text replacement feature provides relevant experiences tailored to the audience, thus increasing engagement. This commitment to customization and real-world results illustrates how Instapage not only acts as a tool but as a credible partner in a marketer's journey towards success, helping reduce costs and increase brand trust and customer loyalty. By emphasizing a results-driven approach, Instapage undoubtedly positions itself as an essential ally for modern marketers.
Round Two - Speed and Performance Evaluation
Engaging users begins with a fast loading time; imagine the frustration of waiting, just like standing in line at a bustling café. Therefore, website speed plays a crucial role in user experience and can significantly impact conversions. The race for speed among these platforms is vital in determining which one delivers the best performance to keep potential customers engaged and ready to convert.
Advantages of Instapage:
- Blazing-fast loading times ensuring minimal bounce rates.
- Optimized for mobile devices, providing seamless user experiences.
- Robust hosting solutions that enhance page performance.
- Analytics for monitoring page speed and performance insights.
Advantages of Freshmarketer:
- Solid infrastructure capable of handling traffic spikes efficiently.
- Performance metrics integrated into the platform for easier access.
- Relatively fast experience, especially when utilizing its full suite.
Advantages of ClickFunnels:
- Focused speed delivery aimed at driving conversions through funnels.
- Allows users to integrate third-party tools for enhanced performance.
- Optimized pages built specifically for high-converting sales strategies.
- Quick access to support for any concerns regarding performance.
Considering the speed and performance, Instapage takes the lead with its emphasis on fast loading times and mobile optimization, which are paramount in reducing bounce rates and improving user engagement. While Freshmarketer and ClickFunnels have their merits in certain aspects, they tend to lag behind regarding pure performance focus. So, if speed is your ultimate concern, Instapage stands tall as the superior landing page builder.
Round Three - Usability and Learning Curves Comparison
Deploying a landing page should feel like a walk in the park, not a steep climb. Instapage welcomes all users—beginners and pros alike—with an easy-to-navigate dashboard that minimizes friction during the design process. Freshmarketer hugs the learning curve slightly tighter, mainly due to its numerous integrated features that might confuse new users. However, once familiar, their wide range of tools proves beneficial for more advanced strategies. ClickFunnels, while intuitive for creating sales funnels, may require some time to fully grasp all functionalities due to its unique structure. Overall, Instapage fosters an environment where users can comfortably explore and grow their skills while offering sufficient resources and tutorials. With its focus on user experience and education, Instapage becomes an inviting option for anyone stepping into the world of landing pages.
Round Four - Support Systems Showdown
Support systems can be likened to the charming sidekicks standing by, ready to assist whenever needed. Instapage's support shines with a dedicated knowledge base, live chat, and email support, ensuring quick resolutions for users. Freshmarketer also offers help via email and a comprehensive support center, though live chat alternatives can be limited. Meanwhile, ClickFunnels provides robust customer service options, including community forums and help centers, ensuring that users have access to ample assistance when needed. In this arena, all platforms showcase reliable support mechanisms, but Instapage appears more aligned with user-centric customer care, assuring peace of mind as you build your landing pages.
Round Five - Analyzing Pricing Structures
When reviewing pricing, it's essential to find a balance between features and budget. Instapage offers tiered pricing that aligns well with various business sizes and objectives, ensuring marketers can find a suitable plan that fits their needs. Freshmarketer provides a value-packed approach, especially when considering its additional marketing tools, allowing users to streamline various marketing efforts under one umbrella. ClickFunnels, while slightly pricier, holds considerable value for those focusing on sales funnels. Each platform has a distinct approach, but Instapage's commitment to cost-effectiveness matched with its features gives it an edge in providing offers many users find attainable.
In conclusion, while all three platforms exhibit strengths tailored to specific needs, Instapage consistently rises to the forefront through its stellar blend of speed, usability, and dedicated support. Selecting the perfect landing page builder is primarily about understanding your goals—whether that’s remarkable customization, user education, or funnel-focused strategies. We encourage readers to explore and consider what aligns best with their needs. With a free trial available, Instapage invites you to take the plunge and experience its powerful capabilities firsthand.
