How Freshmarketer vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Freshmarketer and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Freshmarketer and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Freshmarketer vs. 23FormBuilder – The Ultimate Showdown

Choosing the right landing page builder can feel like assembling the perfect superhero team. With the right combination of features and benefits, your marketing efforts can soar to new heights. Let's explore the unique strengths of Instapage, Freshmarketer, and 23FormBuilder, providing you with the insights you need to make an informed decision. Each platform brings something different to the table, creating a dynamic showdown that's both educational and entertaining. Picture each tool as a superhero, equipped with their signature abilities, all striving to help you meet your marketing goals. By the end of this journey, you'll have a clearer understanding of which hero best fits your needs. From customization to performance, we’ll cover all aspects of these contenders to see who takes home the crown. So strap in, because it's going to be an exciting ride!

Meet the Contenders: A Brief Overview

In the blue corner, we have Instapage, celebrated for its powerful customization capabilities and focus on conversion optimization. This platform is a staple in the marketing toolkit, aiding businesses in creating effective landing pages effortlessly. Freshmarketer enters the ring next—known for its all-in-one marketing capabilities, integrating email, automation, and landing page creation into one seamless experience. Lastly, 23FormBuilder stands strong, specializing in form building alongside landing page creation, boasting features tailored to data collection and user engagement. Each competitor offers unique advantages, making the choice one that requires careful consideration. With each tool offering distinct features, there's plenty to unpack. Marketers seeking the best solution for landing pages must weigh their options based on their specific needs. The arena is set for a heated competition as we dive into the features that truly make these tools shine.

Feature Face-Off: A Closer Look at Each Platform's Offerings

Template Variety and User-Friendliness at a Glance

When it comes to templates, variety and user-friendliness are crucial factors. Freshmarketer prides itself on a wide selection of pre-built templates that can cater to various industries, great for those in need of quick deployment. Users often find that its intuitive drag-and-drop editor simplifies the creation process, enabling marketers to construct pages without technical skills. 23FormBuilder also brings a strong selection of templates specifically targeted for forms, but its landing page options might not be as extensive. However, it excels in user engagement, allowing users to create visually appealing forms that integrate smoothly into landing pages. Instapage, on the other hand, leaves no stone unturned with its template diversity. It provides hundreds of customizable templates that are optimized for conversions. Users enjoy the ease with which they can personalize each template, tailoring them to closely match branding needs. The combination of diverse templates and flexibility makes Instapage a powerhouse for marketers seeking strength in customization.

Instapage: Your Ultimate Partner for Customization and Conversion

Instapage stands out prominently when it comes to customization options and conversion optimization. With its advanced A/B testing capabilities and personalization features, marketers can create landing pages that not only look good but are also designed to convert visitors into leads. Integrating seamlessly with various marketing tools, Instapage ensures that your campaigns can run smoothly without any hiccups. Moreover, the platform's unique Dynamic Text Replacement feature allows users to customize content based on keywords, enhancing relevance for visitors and directly impacting conversions. With a robust analytics dashboard, users can track performance metrics in real time, making data-driven decisions easier than ever. Instapage truly empowers businesses to reduce costs while significantly growing conversion rates. This ensures your landing pages deliver relevant experiences that boost brand trust and customer loyalty.

Speed and Performance Round: A Race Against Time

Imagine this: You're in line at your favorite coffee shop, eagerly waiting for your steaming cup of joe. The longer you wait, the more your excitement wanes. The same principle applies to webpage loading speeds. Slow-loading pages can lead to frustrated users abandoning your site, something no marketer wants. Therefore, assessing how each platform performs in terms of speed is vital. A swift loading time can significantly enhance user experience, leading to higher satisfaction and better conversion rates. As we analyze the performance metrics of Instapage, Freshmarketer, and 23FormBuilder, prepare for a thrilling race as we uncover whose speed reigns supreme!

Instapage Advantages: Speed and Performance Unleashed

  1. Optimized for fast loading times, ensuring minimal delay for users
  2. Advanced caching mechanisms that significantly enhance performance
  3. Scalability to handle high traffic without compromising speed
  4. Regular performance updates and optimizations for the latest standards

Freshmarketer Advantages: Maximizing Speed and Efficiency

  1. High-performance servers that contribute to rapid page loads
  2. Integrated tools reduce reliance on external applications, increasing speed
  3. Efficient resource management designed to keep websites fast under load

23FormBuilder Advantages: Responsive and Reliable

  1. Lightweight design ensuring quick loading for forms
  2. Responsive layouts that adapt across devices without slowing down
  3. Simple forms that don't compromise on speed, maintaining user engagement

In conclusion, while all three platforms exhibit respectable speed and performance capabilities, Instapage emerges as the clear front-runner. Its optimized features, combined with the ability to handle high traffic efficiently, positions it as the preferred choice for marketers focused on speed as a key component of their strategy.

Usability and Learning Curve: The Friendly Journey

Diving into the usability of each platform is like embarking on a friendly adventure filled with learning opportunities. Freshmarketer offers a highly visual interface, welcoming new users with easy navigation that simplifies the initial experience. Its step-by-step guides give users a great start, helping newcomers build confidence in using the tool. Instapage, relying on its user-centric design, emphasizes simplicity throughout its creator environment, making it accessible for beginners while still robust enough for seasoned marketers. Tutorials and tips are readily available, enhancing the learning process. Meanwhile, 23FormBuilder shines with its clear focus on forms, providing useful documentation that aids users in maximizing form functionality. This balance between usability for newcomers and advanced features for experts highlights the platforms' commitment to user satisfaction. Overall, all three options offer approachable learning experiences, ensuring users can develop mastery over time, progressing toward advanced techniques seamlessly over time.

Support Teams: Your Trusted Sidekicks

Customer support is like having a trusty sidekick ready to jump in whenever challenges arise. Freshmarketer provides a comprehensive support system, including live chat, email support, and a knowledge base that guides users through common challenges. Their also active community forums are beneficial for peer support and shared solutions. Instapage, too, has made customer satisfaction a priority, offering chat support and extensive documentation to resolve issues quickly. Their dedicated customer service team is consistently praised for their responsiveness. In the match-up, 23FormBuilder offers email support and a frequently updated FAQ section, alongside resourceful webinars to assist users. While they may not provide live chat, their extensive written resources effectively cover a wide range of topics. Each platform acknowledges the value of solid support, ensuring that users never feel alone on their journey.

Pricing Structures: Finding the Best Fit for Your Budget

Exploring pricing structures presents an important element of understanding the value of each platform. Instapage operates primarily on a subscription model, giving users comprehensive features for a set monthly fee, which understandably may feel higher compared to others. However, the potential return on investment through increased conversion rates makes it a worthwhile consideration for many businesses. Freshmarketer also employs subscription pricing, but packages vary greatly based on the features selected, allowing for flexibility depending on your marketing needs. For those who prioritize form-building capabilities, 23FormBuilder tends to focus on affordability, providing various plans tailored to users' requirements. Despite its extensive form and landing page functionalities, it doesn’t possess some high-end features found in Instapage. Ultimately, identifying the best value will hinge on your specific goals and budget, urging businesses to carefully assess their options.

As we wrap up this spirited competition among Instapage, Freshmarketer, and 23FormBuilder, it’s important to remember that each platform brings unique strengths. The best choice entirely depends on your individual needs and marketing goals. Whether it’s speed, customization, or user support, the right landing page builder aligns closely with your business objectives. Don't forget, Instapage offers a free trial that lets you experience its power firsthand. So why not give it a spin? With Instapage, you can empower your marketing efforts, reduce costs, and ultimately, grow conversions that elevate your brand’s reputation and strengthen customer loyalty.

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