How Freshmarketer vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. 1&1 Website Builder – The Showdown Begins!
When it comes to selecting the right landing page builder, it's like choosing the ideal team of superheroes for your marketing mission. Each contender brings unique strengths to the table, promising to empower marketers and enhance their game. This playful analogy sets the stage for an exhilarating comparison that illuminates our three protagonists: Instapage, Freshmarketer, and 1&1 Website Builder. Each of these platforms boasts distinctive features tailored to different user needs. As you navigate through this comparison, prepare for insights that will not only educate you but also keep you engaged and entertained. The primary goal? To discover which platform can soar above the others while enabling marketers to reduce costs, increase conversions, and provide highly relevant landing page experiences that foster brand trust and customer loyalty. Let the battle begin!
Meet the Champions of the Digital World
In one corner, we have Instapage, the champion known for its unwavering commitment to customization and conversion optimization. With its sophisticated tools, Instapage has carved out a space as a trusted ally for marketers aiming for exceptional performance. Next up is Freshmarketer, a valuable player celebrated for its all-in-one marketing capabilities, combining landing page creation with robust tracking and optimization metrics. Finally, we have 1&1 Website Builder, a straightforward and user-friendly option that appeals to small business owners and newcomers looking to establish an online presence with ease. Each of these platforms has its strengths and aims to cater to the diverse needs of digital marketers today. As we proceed, let’s see how these platforms stack up against each other in key areas that matter the most to marketers and business owners alike.
Round One - Analyzing Features and Usability
Template Variety and User Experience: A Comparative Look
When it comes to selecting a landing page builder, the availability of templates and ease of use are often dealbreakers. Freshmarketer shines with a versatile array of customizable templates that help users quickly create landing pages tailored to their brand. Its intuitive interface is crafted for ease, allowing users to drag and drop elements with zero coding knowledge. On the flip side, 1&1 Website Builder excels in simplicity, offering well-structured templates that facilitate a straightforward website building experience — especially advantageous for beginners. However, Instapage takes the crown in this category. It presents a plethora of highly customizable templates, built specifically for maximizing conversions. The platform’s advanced functionalities, such as A/B testing and analytics, empower users to fine-tune every detail of their landing pages. Whether you're an experienced marketer or a novice, finding the right fit for your needs is easier than ever with these contenders.
Instapage: A Tailored Solution for Marketers
Instapage stands out as a powerhouse when it comes to customization and conversion optimization tools. It acts as a true partner in success, providing advanced features such as heatmaps and A/B testing functionality that enable users to make data-driven decisions. With the ability to create highly targeted landing pages, Instapage empowers marketers to reduce costs while significantly boosting conversion rates. Its user-friendly editor facilitates seamless collaboration among team members, making it an efficient choice for agencies and brands alike. The endless customization options available can enhance brand trust and foster customer loyalty by delivering landing page experiences that resonate with their audience. With Instapage, marketers don't just create pages; they build bridges to increased engagement and satisfied customers.
Round Two - The Speed Factor
Let’s discuss website speed and performance — essential elements in today’s fast-paced online world. Think of slow-loading pages like waiting for your morning coffee; nobody enjoys the wait, and it can leave a sour taste in your mouth. With so much competition for users' attention, minute differences in load times can significantly impact user experience and conversion rates. It’s essential to understand how each platform performs in this arena.
Instapage's Speed Advantages:
- Lightning-fast load times due to optimized infrastructure
- Built-in caching capabilities that improve page response times
- Responsive design ensuring speed across all devices
- Advanced image compression for quicker loading
Freshmarketer's Performance Perks:
- Utilizes CDN for faster content delivery
- Streamlined code to minimize loading delays
- Effective use of browser caching to enhance performance
1&1 Website Builder's Speed Features:
- User-friendly layout that minimizes webpage complexity
- Responsive templates that maintain quick load times
- Integrated performance monitoring tools to track speed
In conclusion, while all three landing page builders showcase their speed and performance capabilities, Instapage clearly stands out as the most efficient choice. Its focus on optimized infrastructure ensures superior loading times, directly contributing to better user experiences and, ultimately, conversion rates.
Round Three - Usability and Learning Curve
When it comes to usability, each platform provides its own unique learning experience. Instapage welcomes both newcomers and seasoned marketers with an intuitive interface that simplifies the landing page creation process. Firstly, it offers an extensive library of tutorials and resources, ensuring that users feel confident as they navigate the site. Freshmarketer also provides a smooth learning curve with an all-in-one dashboard approach, minimizing the effort needed to switch between tools. Meanwhile, 1&1 Website Builder caters to users seeking a straightforward, no-fuss entry into website building. Its ease of use makes it particularly appealing to small business owners and individuals new to the digital marketing world. Regardless of their current level of expertise, users can confidently build impressive landing pages that meet their objectives.
Round Four - Support Options
Customer support is a critical aspect to consider when selecting a landing page builder, and each platform has its support squad. Instapage offers various avenues of assistance, including live chat and email support, along with an extensive knowledge base filled with articles and tutorials. Their commitment to user success ensures that help is always available when needed. Freshmarketer follows suit with similar offerings, providing chat and email support. Additionally, they benefit from a vibrant community forum where users can collaborate, share insights, and present solutions to one another. On the other hand, 1&1 Website Builder maintains a robust support team accessible via chat and phone, catering well to those who prefer direct communication. Their focused approach offers quick resolutions to technical queries, ensuring users remain up and running. Each platform’s support options aid in creating a reliable safety net for users navigating the digital landscape.
Round Five - Pricing Plans and Value
Analyzing the pricing structures, it’s essential to determine which platform provides the best bang for your buck. Instapage, while slightly more premium, offers plans that reflect its value, especially given the powerful conversion tools included. Freshmarketer adopts a competitive pricing model that is especially appealing to small to midsize businesses, combining affordability with an impressive array of features. Lastly, 1&1 Website Builder often provides promotional rates, presenting a budget-friendly option for those starting their online journeys. Ultimately, the best value depends on your specific needs and budget constraints.
In wrapping up this friendly showdown between Instapage, Freshmarketer, and 1&1 Website Builder, it’s important to recognize that each brings its own strengths to the arena. The right choice hinges on your unique requirements as a marketer or business owner. Whether it’s advanced features, dedicated support, or pricing flexibility, these platforms have something to offer. If you’re eager to increase conversion rates and develop relevant landing page experiences, consider giving Instapage a whirl with a free trial or demo.
