How Site123 vs. Net-Results vs. Instapage stack up against each other

Compare Instapage with Site123 and Net-Results to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Site123 and Net-Results.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.3/5
472+ real reviews
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4.5/5
363+ real reviews
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4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage versus Site123 versus Net-Results – The Ultimate Showdown!

When it comes to creating effective landing pages, choosing the right builder can feel like choosing your favorite superhero team. Just as every superhero has unique powers, each landing page builder brings its own set of strengths to the digital arena. In this comprehensive comparison, we’ll spotlight Instapage, Site123, and Net-Results, examining how each of these contenders supports marketers in their quest for conversions. Picture this: you’re a marketer armed with powerful tools, ready to captivate audiences and grow your business. Making a choice between these three platforms can dramatically impact your success, whether you’re focused on cost reduction, conversion growth, or delivering personalized experiences. So, buckle up as we embark on this enlightening journey, filled with insights that could transform your landing page strategy.

Introducing Our Three Rivals: A Quick Rundown

First up in our showdown is Instapage, which is hailed for its robust customization features and conversion optimization tools. It empowers marketers to craft landing pages that engage target audiences and drive results. Next is Site123, a platform known for its user-friendly approach, making it an excellent choice for those seeking simplicity without sacrificing design appeal. Finally, we have Net-Results, which excels in marketing automation and analytics, making it a strong contender for marketers looking to leverage data-driven strategies. Each of these platforms has carved out a niche in the digital marketing landscape, presenting unique advantages and playfully competing for your attention. With such a diverse lineup, which will ultimately emerge victorious in the quest for the ultimate landing page builder?

Feature Showdown - The Best of the Best

Template Variety and How Simple They Are to Use

When it comes to template variety, all three platforms have something unique to offer. Site123 boasts a collection of templates that are quick and intuitive, designed for users who prefer a straightforward building process. With limited customization options, it can cater well to novice users who want to set up a landing page without much fuss. On the other hand, Net-Results provides a series of layout options tailored to different marketing goals but might require a bit more technical know-how. Instapage stands out here, offering an extensive library of customizable templates that cater to various industries and purposes. Its user interface provides drag-and-drop features, enabling marketers to craft visually stunning and conversion-driven pages quickly and efficiently. By ensuring that templates are not only diverse but easy to modify, Instapage allows users to create landing pages that not only meet brand standards but also resonate with potential customers.

Instapage: The Go-To for Customization and Conversion Mastery

Instapage isn’t just another landing page tool; it’s a trusted partner in enhancing the customer journey. With its emphasis on unmatched customization and conversion optimization, marketers can focus on what really matters: increasing conversion rates and building brand loyalty. Instapage facilitates creating tailored experiences for users, which is crucial in today’s marketplace where personalized approaches yield results. The platform includes sophisticated A/B testing, heat mapping, and analytics that empower marketers to make data-driven decisions, revolutionizing how landing pages are constructed. This commitment to enhancing user experience fosters brand trust, turning mere visitors into loyal customers who come back for more. Instapage truly empowers users to reduce costs while maximizing conversions, making it a top contender.

Speed and Performance – The Need for Quickness

In the world of landing pages, speed is essential. Imagine standing in line at your favorite coffee shop, only to see the barista taking their sweet time. Frustrating, right? A similar situation occurs when potential customers are left waiting for a landing page to load. Quick loading times can significantly improve user experience and overall engagement metrics. Each of these platforms varies in how they tackle speed, with the right choice making all the difference. Moving forward, let’s analyze how these competitors stack up against each other in terms of performance.

Instapage Strengths in Speed and Performance:

  1. Highly optimized server infrastructure delivers fast loading times
  2. Enables users to perform A/B tests without sacrificing speed
  3. Utilizes lazy loading for images to enhance performance
  4. Integrates with various tools to ensure connectivity and efficiency

Site123 Strengths in Speed and Performance:

  1. Simple page setups lead to quicker load times
  2. Automatic image optimization reduces loading delays
  3. Offers decent performance for basic landing pages

Net-Results Strengths in Speed and Performance:

  1. Infrastructure is geared towards robust data analytics and reliability
  2. High-speed load times during peak usage periods
  3. Uses Content Delivery Networks (CDNs) for efficiency
  4. Provides automated optimization options for faster performance

Overall, while all platforms demonstrate reliable speed and performance, Instapage emerges as the leader in ensuring quick loading times and seamless user experiences. Speed is not just a technical feature; it can eliminate potential customer frustration, directly impacting conversion rates and overall satisfaction.

Navigating Usability and Learning Curves with Ease

For those new to landing page creation, an accessible and user-friendly interface can make all the difference. Each platform here has its unique strengths when it comes to usability. Site123 prides itself on offering a simplified setup process, enabling even the most novice user to create a site from scratch without extensive guidance. Instapage, while more feature-rich, manages to marry complexity with user-friendliness; its intuitive design allows users to quickly learn the ropes and progress to more advanced functionalities without feeling overwhelmed. Net-Results leans towards the experienced marketer, providing deeper analytics and automation tools which may present a steeper learning curve initially. However, once familiarized, it allows for unparalleled insights into user behavior and campaign performance. Whichever platform you opt for, rest assured that all three prioritize user accessibility and growth, catering to marketers at different stages of their journey.

Customer Support - The Loyal Helpers

Customer support can feel like your reliable sidekick, ready to swoop in whenever needed. Site123 offers 24/7 support via email and live chat, ensuring users never feel stranded. Instapage steps up the game with a comprehensive support system that includes detailed documentation, live chat assistance, and community forums, allowing users to share tricks and tips. Meanwhile, Net-Results presents specialized support options, including dedicated account managers for premium users, facilitating personalized assistance to maximize platform use. Each platform showcases its commitment to customer care through accessible support channels, ensuring that you’re never left without answers—making the entire experience smoother for users.

Pricing Overview - Finding the Best Fit for Budget

When it comes to pricing, striking the right balance between value and cost is crucial. Instapage offers a premium service with advanced features suitable for serious marketers focused on driving high conversions. Site123 opts for a more budget-friendly approach, catering to individuals and small businesses looking for a quick solution without financial strain. Net-Results positions itself towards mid-market and enterprise customers, with various plans that provide access to in-depth analytics and automation features. Each of these platforms offers distinct pricing strategies that align with their target audiences, allowing users to select based on their specific needs and budgets. Understanding which plan best suits your requirements is key to unlocking the full potential of your chosen platform.

In conclusion, choosing the right landing page builder boils down to one’s unique needs and preferences. Each contender has its strengths—be it features, user experience, or support. While Instapage stands out for its ability to empower marketers through cost reduction and conversion optimization, Site123 and Net-Results also offer compelling capabilities designed for different audiences. Before making a decision, consider what aspects are most important to your strategy, and remember, Instapage provides a free trial to explore its rich features without commitment. Happy building!

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