How Formstack vs. Elementor vs. Instapage stack up against each other
Compare Instapage with Formstack and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Elementor – Which One Stands Out?
Choosing the right landing page builder is akin to assembling a dream team for your marketing initiatives. Just as every superhero has unique strengths, each of these three players - Instapage, Formstack, and Elementor - bring distinct advantages to your digital marketing strategy. Understanding who excels in which arena can give you the edge you need to succeed. This article will provide insights into each platform's abilities, guiding you in selecting the one that best aligns with your marketing goals. From robust customization features to user-friendly interfaces, we’ll cover it all. Prepare to navigate the thrilling world of landing page builders with clarity, and let’s jump into comparing these contenders, setting the stage for a detailed examination of their capabilities.
Meet the Contenders
As we step into the ring, let’s introduce our three competitors: Instapage, Formstack, and Elementor. These platforms have carved out their own unique niches in the ever-evolving landscape of landing page creation, each proudly showcasing their features and benefits. Instapage stands out as a robust solution for marketers seeking comprehensive customization and optimization tools. In contrast, Formstack provides an impressive array of form-building tools that integrate seamlessly with landing pages, appealing to businesses focused on collecting data efficiently. Meanwhile, Elementor shines as a WordPress page builder, offering great flexibility and a user-friendly interface for users who favor the WordPress ecosystem. This trifecta of tools presents diverse options depending on the needs and goals of marketers and businesses alike. Let’s dive deeper to compare their critical features and functionalities.
Round One - A Feature Showdown
Template Variety and Usability Face-Off
When it comes to template variety and ease of use, each platform has its unique strengths. Formstack offers a selection of templates designed for data capture and simple landing pages, providing an easy, guided setup for users who need quick results without too much hassle. With clean designs and straightforward layouts, Formstack makes launching campaigns a breeze. Elementor showcases a mix of visually appealing templates that cater to a wide demographic of users, perfect for WordPress enthusiasts. Its drag-and-drop interface makes customization straightforward, allowing users to manipulate elements with minimal coding knowledge. Instapage takes the lead in offering a vast library of highly customizable templates tailored for specific campaign objectives. Users can personalize every aspect, ensuring the landing page resonates with their brand's identity. This extensive template solution accommodates both amateur marketers and seasoned professionals aiming for high conversion rates.
Instapage: A Leader in Customization and Conversion
Instapage truly emphasizes its commitment to customization and conversion rate optimization, establishing itself as more than just a landing page tool. It acts as a strategic partner for marketers, providing features that help reduce costs while maximizing conversion potential. The platform offers seamless A/B testing, allowing users to experiment with different variables and discover what performs best. Additionally, it includes powerful analytics tools, enabling marketers to track visitor behavior and make informed decisions to enhance their strategies. Instapage’s collaboration features afford teams the ability to work together in real-time, ensuring that every stakeholder can contribute to crafting the perfect landing page. Ultimately, these capabilities empower marketers to create personalized experiences that foster brand trust and customer loyalty.
Round Two - Speed and Efficiency
Speed and performance are critical in digital marketing; slow loading times can frustrate users, leading to higher bounce rates. To illustrate this, think of waiting for your morning coffee - if the barista takes too long, you might reconsider your order altogether. In the world of landing pages, every second counts. A swift loading page keeps users engaged, increasing the likelihood of conversions. Let’s see how each platform measures up in terms of speed.
Instapage Strengths:
- Offers optimized hosting for fast loading times
- Utilizes a built-in performance dashboard to monitor speed
- Prioritizes mobile responsiveness for efficient loading on all devices
- Integrates advanced caching technologies for improved performance
Formstack Strengths:
- User-friendly interface that allows for quick page creation
- Simplified forms help accelerate data capturing
- Responsive design ensures smooth performance across devices
Elementor Strengths:
- Lightweight code improves loading efficiency
- Includes various performance enhancements and optimizations
- Utilizes a built-in optimization feature for faster page load times
In conclusion, speed and performance play pivotal roles in the effectiveness of landing page builders. Instapage clearly stands out as the top contender, offering comprehensive features tailored to enhance loading speed and user experience. Formstack and Elementor also present notable strengths, yet Instapage's strategic focus on optimization makes it the preferred choice for marketers looking to increase conversion rates effectively.
Round Three - Learning Curve and Ease of Use
Navigating a new landing page builder shouldn’t feel like scaling a mountain; instead, it should be a smooth journey. Each of these platforms welcomes users with a friendly interface and ample resources for successful onboarding. Formstack minimizes the learning curve through its guided templates, making it accessible for beginners. Meanwhile, Elementor offers an extensive library of tutorials and community support, catering to users interested in a hands-on approach to customization. Instapage shines with its intuitive design, bolstered by helpful onboarding tutorials and user-friendly dashboards. No matter where you begin, each platform is set up to elevate your skills and confidence, guiding you towards expertise over time.
Round Four - The Support Crew
Support is crucial when navigating any software, and each platform has a distinct approach to customer service. Picture the support teams as trusty companions, always ready to save the day with guidance and resources. Instapage boasts a dedicated support staff available via chat or email, ensuring timely assistance and resolving user concerns efficiently. Formstack also emphasizes strong customer support, with a comprehensive help center and chat feature available during business hours. Elementor stands out with a vibrant community forum and extensive documentation that allows users to learn from each other, alongside a dedicated support team. This robust support network ensures users feel confident and equipped to tackle any challenges they encounter.
Round Five - Pricing Strategies
Price plays a pivotal role in choosing the right landing page builder for your business. Instapage adopts a subscription-based model, with pricing tiers that cater to various business sizes and needs. The emphasis is on value, as customers gain access to premium features that drive conversions. Formstack balances affordability with functionality, offering competitive pricing based on the selected features. Elementor comes with a unique free tier, attracting users who prefer to explore before committing financially. However, users looking for advanced features will need to invest in their premium plans. Understanding these pricing structures can help you make an informed decision, aligning your choice with your budget and requirements.
In wrapping up this comparison, it's essential to acknowledge that while Instapage, Formstack, and Elementor each have their unique strengths, the ultimate decision hinges on your specific needs. Consider what features matter most to you, whether it be robust customization, superior support, or attractive pricing. For businesses seeking a comprehensive landing page solution that empowers them to reduce costs, grow conversions, and deliver relevant experiences, Instapage is well worth a trial. Explore its capabilities through their free trial or demo, and find out firsthand how Instapage can transform your marketing strategy.
