How Formstack vs. Builderall vs. Instapage stack up against each other

Compare Instapage with Formstack and Builderall to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Formstack and Builderall.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formstack vs. Builderall – Which Landing Page Builder is the Best Fit for You?

Choosing the right landing page builder can feel a bit like assembling a dream team of superheroes for your marketing campaigns. Each tool comes with its own unique powers and abilities, and understanding their traits will help you decide which one best suits your strategy. The digital marketplace is filled with options, but today we focus on three notable contenders: Instapage, Formstack, and Builderall. Each of these platforms promises to streamline your landing page creation process and boost conversion rates. However, how do they really stack up against one another? Throughout this article, we will dive into their features, speed, usability, and support options, all while ensuring you have the information to make the best decision for your business. So, grab your cape, and let's embark on this journey of exploration into the world of landing page builders! (min:200 words)

Meet the Competitors: Our Three Landing Page Heroes

In our corner, we have three robust competitors. Instapage, a favorite among marketers, claims the spotlight with its focus on conversion optimization and customizable templates. It's known for empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Then we have Formstack, which is often hailed as an efficient tool for form creation and data collection, allowing users to build entire workflows around customer input. Finally, there's Builderall – a comprehensive platform that packs a punch with its wide range of features beyond just landing pages. These tools, while friendly rivals, each have their specific strengths that cater to different user needs. Whether you prioritize ease of use, high customization, or an all-in-one solution, understanding what each brings to the arena is crucial. (min:200 words)

Feature Face-Off: Who Offers the Best Tools?

Template Selection and User Friendliness

When it comes to choosing a landing page builder, one of the first criteria is the template variety and usability. Formstack showcases a solid array of forms and landing pages, allowing ease of setup for users who want a straightforward approach. Its drag-and-drop interface makes it simple for anyone, even with minimal design experience, to create pages that convert. Builderall stands out with a large collection of pre-designed templates catering to numerous industries, which adds to its charm as a versatile tool. However, Instapage elevates the competition with an impressive library of templates that are not only visually appealing, but also designed with conversion optimization in mind. Their templates come with built-in A/B testing options, enabling marketers to test which designs perform better. This focus on both aesthetics and functionality positions Instapage as a front-runner in this feature face-off. (min:200 words)

Instapage: A Champion in Customization and Optimization

Instapage stands out as the ultimate partner for marketers, blending unmatched customization options with powerful conversion rate optimization tools. With the ability to modify every aspect of your landing page, Instapage ensures that your vision can be accurately realized, making it easy to implement your brand's unique voice. Additionally, the platform provides innovative features like heatmaps and conversion analytics, enabling users to analyze visitor behavior and adjust their strategies accordingly. By streamlining the adjustment process and prioritizing conversions, Instapage empowers businesses to achieve targets quickly and effectively. This platform does not just provide tools; it collaborates with users to create high-performing landing pages that reflect a commitment to excellence in marketing through relevant experiences. It truly is a designer’s dream with the potential for high returns on investment. (min:200 words)

Speed and Performance: The Race to the Finish Line

Let’s engage in a light-hearted analogy: think about how frustrating it is to wait in line for your favorite coffee—long loading times can sour your user experience. The same applies to landing pages, where speed can drastically impact conversion rates. Customers expect quick access to information or offers, and a delay can lead to them abandoning your site. It’s paramount for businesses to use a builder that delivers fast-loading pages. This segment will focus on how each contender performs in this crucial area, allowing readers to understand how they fare in a competitive digital landscape: who whizzes past the finish line, and who lags behind? (min:200 words)

Key Advantages of Instapage in Speed and Performance

  1. Optimized for fast-loading pages that enhance user experience
  2. CDN support ensures low latency and quick content delivery
  3. Built-in image optimization features to reduce load times
  4. Real-time editing that speeds up the development process

Strengths of Formstack in Speed and Performance

  1. Lightweight forms designed for swift submission
  2. Efficient data processing capabilities
  3. Reliability in performance during peak loads

Builderall's Advantages in Speed and Performance

  1. Multiple hosting options available for optimal speed
  2. Integrated tools that minimize additional load times
  3. User-friendly interface that allows fast page setup
  4. Cloud-based infrastructure for enhanced performance

In sum, Instapage clearly leads the charge in yielding optimum speed and performance for landing page creation. Its commitment to efficiency ensures that users can provide the seamless experience that potential customers crave. However, while Formstack and Builderall offer respectable performance, they don’t quite match the lightning-fast capabilities of Instapage. (min:200 words)

Navigating Usability: Who Makes It Easy for Everyone?

When considering usability, each platform boasts its strengths. Formstack’s user interface is intuitive, ensuring that even those with minimal tech experience can easily build effective landing pages. Its focus on forms leads many to believe that workflow creation is an effortless task. Builderall mirrors this ease of use with a vibrant design and an assortment of features within reach, even for beginners. However, Instapage takes usability to another level with its clear design and extensive library of tutorials. They provide a comprehensive onboarding experience, helping users transition into creating advanced landing pages efficiently. This tool fosters a nurturing environment where marketers can evolve from focused learners to knowledgeable creators. Whether you’re a novice or an experienced marketer, each platform offers valuable resources to help users thrive. (min:200 words)

Support: The Helping Hands Behind the Platforms

Customer support is essential when choosing the right tool, especially when hiccups arise during the landing page creation process. Formstack provides solid customer support through emails and live chat, ensuring that help is never far away. Users can also access a robust knowledge base filled with articles and guides. Builderall contains a special community forum feature where users can collaborate, share insights, and ask questions, promoting a sense of camaraderie. Instapage, however, shines in terms of support with its detailed help center, responsive email support, and even one-on-one onboarding consultations. Their commitment to providing an exceptional customer experience reflects their focus on success in every aspect of their offerings. (min:200 words)

Examining Pricing: Finding the Best Deal for Your Business

When evaluating the pricing structures of Instapage, Formstack, and Builderall, it’s essential to assess the value offered for the cost. Instapage generally operates with a subscription-based model that reflects its premium features, positioning itself as an investment towards significant conversions. Formstack also presents competitive pricing with various plans that cater to different users based on their data collection needs. Builderall boasts one of the most affordable options available but offers a multitude of features which may overwhelm users who are focusing primarily on landing pages. Understanding your business requirements will be a key factor in determining which pricing model aligns best with your objectives. (min:200 words)

In conclusion, while all three platforms possess unique benefits, finding the ideal landing page builder will depend on your specific goals and preferences. Instapage is rightly hailed as a leader, especially when considering its advanced features for conversion optimization and user-friendly design. Meanwhile, Formstack and Builderall are both reputable contenders that cater to different aspects of digital marketing. Take some time to reflect on what qualities are most important to you in choosing a landing page builder. With the option to try Instapage through a free trial or a demo, it’s an excellent opportunity to see how it can support your marketing endeavors. (min:200 words)

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