Formstack vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from Formstack to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Navigating the Landscape: Instapage Versus Formstack
In the ever-evolving realm of digital marketing, choosing the right tools can make all the difference in achieving organizational goals. With countless platforms available, it can be overwhelming to select the best fit for your needs. This article aims to provide a thorough comparison between two popular landing page solutions: Instapage and Formstack. Each platform brings its own unique strengths to the table, catering to various aspects of marketing needs. Whether it’s reducing costs, enhancing conversions, or improving customer engagement, understanding these platforms can significantly impact your marketing strategy.
Introducing the Various Offerings
Formstack has long been a favorite among businesses for its versatile form-building capabilities, making it easier to gather information and engage customers through customized forms and surveys. On the other hand, Instapage specializes in crafting landing pages that convert traffic effectively. Marketers use Instapage to create targeted landing pages with a focus on engagement and reducing bounce rates. What distinguishes both platforms is their core purpose: Formstack excels in data collection while Instapage is all about optimizing user experiences and driving conversions. Recognizing what each platform offers is essential as we delve deeper into their comparative analysis.
Round 1 – User Experience and Accessibility
Formstack: User-Friendly Design
Formstack boasts a straightforward, intuitive interface that allows users to build and manage forms effortlessly. Its drag-and-drop functionality ensures that even inexperienced users can navigate the platform without much hassle. There are numerous templates available, but some users note a slight limitation in advanced customization. Overall, Formstack provides a seamless experience that users appreciate, allowing them to create forms swiftly without too steep of a learning curve.
Instapage: A Perfect Fit for Everyone
Instapage, on the other hand, shines with its dedication to enabling non-technical individuals to develop high-performance landing pages. The platform is imbued with a drag-and-drop builder that provides vast creative freedom. Users can tailor designs to their specific needs without needing coding skills. Furthermore, the inclusion of customizable templates helps marketers deliver unique landing page experiences aimed at specific audiences. This user-centric approach allows team members with various skill levels to contribute to campaigns effectively.
Round 3 – Performance Metrics and Speed
In terms of performance, both platforms offer tools designed to enhance engagement, but their capabilities differ. Instapage specifically excels at enabling users to test different landing pages and variations. The page loading speeds are a crucial aspect where Instapage stands out, as it ensures faster performance, minimizing bounce rates and thereby improving conversion rates. This capability proves essential for marketers looking to get the most out of their advertising spend and optimize every detail, leading to measurable results.
Integration Ready
- Instapage integrates smoothly with numerous marketing tools like Google Analytics, CRM software, and email marketing solutions.
- Formstack also has strong integration capabilities, working well with various applications within the digital marketing ecosystem.
- The choice may depend on the marketing tools your organization already uses and whether they align with Formstack or Instapage.
- Consider your existing tech stack when deciding between these two platforms.
Insights, Data, and Optimization
Analytics play a vital role in measuring a campaign's success, and Instapage’s analytics dashboard provides detailed insights that marketers crave. The platform allows users to track conversions, analyze visitor behavior, and measure A/B testing performance. This depth of analytics empowers marketers to make informed decisions to optimize their landing page strategies continually. Conversely, Formstack offers valuable data regarding form submissions but lacks the comprehensive analytics found in Instapage.
Speed is an essential factor for landing pages in the digital age. Instapage prioritizes loading times, ensuring users' landing pages are optimized for rapid access. Research indicates that even a few seconds of delay can lead to significant drops in conversion rates. Instapage’s commitment to performance ensures that marketers can capture leads without losing potential customers due to slow-loading content.
Round 4 – Customer Assistance and User Community
Service and Support
Customer support is crucial when navigating new platforms, and both Instapage and Formstack offer responsive support teams. However, users often report that Instapage provides more extensive resources, such as video tutorials and in-depth guides, which can be particularly helpful for new users. Formstack does offer customer service but may not have the same level of educational resources available for users to explore.
Engagement and Community Vibrancy
Building a community around a platform enhances user experience. Instapage has an active user community, featuring forums, webinars, and extensive documentation. These resources can propel user competence and engagement while facilitating direct communication with seasoned marketers. Formstack has a solid community but may not match the vibrancy or educational depth present in Instapage’s ecosystem.
Round 5 – Pricing Comparisons
Both platforms offer a range of pricing options that cater to various budgets. Formstack tends to offer tiered pricing based on the level of features desired, which can benefit those looking for specific tools. Conversely, Instapage operates on a subscription model that reflects its advanced capabilities. It’s essential to assess not only the cost but also what features are bundled into each plan.
Ultimately, the better value may depend on your organization’s goals. If your focus is solely on landing pages that maximize conversion rates, Instapage may offer more in terms of results-driven features compared to Formstack. For organizations that prioritize form-building and data collection, Formstack could emerge as the more economical choice.
The Conclusion
In summarizing the analysis, both Instapage and Formstack present unique advantages. Selecting the suitable platform ultimately comes down to your specific needs – whether it’s advanced landing page optimization or robust form-building capabilities. For marketers aiming to enhance their engagement and conversion strategies, Instapage could be the ideal choice due to its user-friendly design and powerful analytics.
In conclusion, the decision between Instapage and Formstack relies heavily on understanding your marketing goals. Choosing the right platform can propel your efforts and solidify customer loyalty. Consider exploring Instapage for its unique offerings that may align with your aspirations. Engage in trials and firsthand experiences to find the tool that speaks to your marketing mission.
