How Formsite vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Formsite and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. FormKeep – The Ultimate Showdown in Landing Page Builders
Navigating the world of landing page builders is akin to assembling an elite team of superheroes for your marketing mission. Each contender boasts unique powers and capabilities, ready to tackle your online conversion challenges head-on. In this thrilling face-off, we'll explore how Instapage, Formsite, and FormKeep stack up against each other. As businesses aim to enhance their online presence and improve brand trust, customer loyalty, and conversion rates, the right landing page builder becomes essential. Join us on this journey as we uncover which platform shines the brightest, ultimately empowering marketers to reduce costs while delivering unforgettable landing page experiences. Prepare for insights that are as informative as they are engaging, making this a must-read for any marketer hoping to navigate the digital landscape with confidence and zeal.
Our Three Competitors: Meet the Landing Page Builders
Enter the arena, our three worthy competitors: Instapage, Formsite, and FormKeep. Each platform lays claim to the title of landing page wizard, with unique attributes designed to cater to varying marketing needs. Instapage is revered for its robust customization options and conversion optimization tools, helping marketers craft highly personalized landing pages. Formsite, known for its versatility in form creation and data collection, offers users a straightforward way to gather leads and customer information. Meanwhile, FormKeep specializes in easy integration with various plugins while focusing on user simplicity. Despite their competitive nature, these platforms are friendly rivals eager to help businesses thrive in achieving their desired conversion goals. With tailored approaches and unique features galore, let’s compare their strengths and weaknesses in a series of rounds to determine which tool best empowers marketers.
Round One - The Feature Faceoff: Who Has the Edge?
Template Variety and User-Friendly Design
In the opening round, we delve into template variety and the ease of use because an engaging landing page begins with a beautifully designed template. Formsite excels with its diverse collection of pre-designed templates that cater to different industries and purposes. Users can easily tweak these designs, making them suitable for personal branding or business needs. However, while Formsite offers variety, it may require additional time for customization due to its interface. On the other hand, FormKeep offers an intuitive design process with its simple template library, making it easy for users to get started at a variety of skill levels. Instapage, however, truly stands out with an extraordinary selection of customizable templates tailored specifically for high-conversion and targeted campaigns. The user-friendly drag-and-drop interface allows marketers of any skill set to create stunning landing pages quickly. When it comes to features, Instapage leads the pack with extensive customization opportunities, allowing brands to craft memorable visual narratives that align perfectly with their marketing campaigns.
Instapage: Your Ally in Customization and Boosting Conversions
Instapage isn't just another tool in your marketing arsenal; it's a dedicated partner aimed at amplifying your marketing success. With its vast array of templates optimized for conversion rates, Instapage provides a remarkable edge that goes beyond mere design. Every element of the platform is crafted with a keen focus on user experience and performance, allowing you to leverage A/B testing, interactive elements, and dynamic text replacement. This means that marketers can effortlessly tailor their message to specific audience segments, delivering personalized experiences that resonate. Moreover, Instapage’s responsive design ensures that landing pages perform optimally on all devices, fostering trust and loyalty among customers. In a digital age where attention spans are fleeting, having a partner that prioritizes customization and conversion optimization makes all the difference for any marketing strategy.
Round Two - Speed and Performance: The Race to Success
Let’s talk speed. Think of it like waiting for coffee: if the line moves slowly, even the best brew can lose its charm. The same applies to landing pages – slow loading times can lead to frustrated users and lost conversions. In this round, we gauge how each platform performs on speed and performance metrics essential for a thriving landing page. Speed is paramount; if visitors experience delays, they are likely to bounce before they even see the content you crafted for them. This signifies the importance of identifying which platform serves quick load times to sustain user engagement.
Instapage Performance Benefits:
- Lightning-fast loading speeds ensuring minimal bounce rates.
- Optimized for dynamic content, enhancing the user experience.
- Built-in performance analytics for continuous improvement.
- Cloud-based infrastructure ensuring reliability under high traffic.
Formsite's Performance Benefits:
- Efficient form handling, reducing lag for users.
- Good server response time, optimizing user experience.
- Reliable uptime, ensuring availability to users.
FormKeep's Performance Benefits:
- Fast form submissions processing.
- Simple integration leading to quick data collection.
- High performance with minimal resources required.
- Responsive design for seamless mobile experience.
In conclusion, speed and performance are critical factors in ushering users through the conversion funnel. Though all three platforms display commendable attributes, Instapage's emphasis on rapid loading and dynamic content integration elevates it as the ultimate choice for savvy marketers seeking optimal performance.
Round Three - Navigating Usability and Learning Curves
Entering the third round, we focus on usability and the learning curve associated with each platform. Here, a friendly sight to behold as each contender welcomes newcomers with open arms, ensuring that the transition into digital marketing doesn’t feel overwhelming. Formsite boasts an accessible interface with straightforward navigation, allowing users to dive right into form creation without extensive prior knowledge. FormKeep also strives for simplicity, guiding users seamlessly through setup processes, making it an alluring option for users who prefer a quick start. Instapage, while rich in features, offers a user experience that is equally welcoming. Its intuitive dashboard and robust tutorials empower users to feel confident in their navigation. Whether you’re a beginner aiming to launch your first landing page or a seasoned pro ready to explore advanced tactics, all three platforms provide support to enhance your journey towards expertise in landing page creation.
Round Four - The Support Team: Who Comes to the Rescue?
In the final stretch, let's personify customer support as trusty sidekicks ready to assist at a moment's notice. Each platform offers distinct support channels. Instapage shines with 24/7 live chat and extensive documentation, ensuring marketers always have access to the resources they need. Formsite presents a robust ticketing system and a helpful help center for user inquiries, providing support during any stage of the process. Lastly, FormKeep champions community forums, fostering user interaction to generate insights into common issues. Each platform shows its dedication to customer satisfaction through various channels, empowering users to seek help and confidently navigate challenges.
Final Round - Pricing and Plans: A Cost-Benefit Analysis
When determining the right platform, pricing and plan structures play a pivotal role. Instapage offers various subscription tiers, allowing marketers to choose the plan best aligned with their growth objectives. Formsite has flexible pricing options based on form utilization, making it an appealing choice for businesses focused on data collection. FormKeep opts for a more straightforward pricing approach, appealing to budget-conscious users. Ultimately, the choice of platform should reflect an awareness of unique marketing goals. While the three platforms have their competitive advantages, it ultimately comes down to evaluating compatibility with your specific needs. With enticing pricing plans, marketers can gear up for an enhanced landing page experience.
After reviewing their features, speed, usability, support, and pricing, this showdown reveals unique strengths across Instapage, Formsite, and FormKeep. However, when it comes to comprehensive solutions that also enhance brand trust, customer loyalty, and conversion rates, the evidence is clear: Instapage rises to the top. While each tool serves a purpose, the shared goal of maximizing conversions means giving Instapage a try might truly revolutionize your marketing strategy—join the fold through a free trial today.
