How Formsite vs. Constant Contact vs. Instapage stack up against each other
Compare Instapage with Formsite and Constant Contact to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Constant Contact – Choosing Your Ideal Landing Page Builder
Selecting a landing page builder is a lot like choosing a perfect sidekick for an epic adventure. Each of our three contenders brings unique strengths, making the decision an engaging challenge. With online marketing booming, it's essential to find the best tool that not only meets your requirements but also boosts your brand's online performance. Today, we're pitting Instapage, Formsite, and Constant Contact against each other in a friendly bout to help you identify which one will elevate your marketing game. So grab your popcorn and get comfortable as we explore these formidable options! It's important to remember that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Competitors: A Grand Introduction
As the spotlight shines on the arena, it's time to introduce our contenders. Instapage has made a name for itself as a powerhouse in creating high-converting landing pages. Formsite, on the other hand, is widely recognized for its form-building capabilities, allowing businesses to easily gather information from users. Finally, we have Constant Contact, a well-known player in the email marketing domain that also offers landing page solutions as part of its comprehensive marketing toolkit. Each of these platforms brings a unique flavor to the table, catering to different marketing needs. Instapage is where marketers go to achieve stunning visual results and high conversion rates, while Formsite appeals to those focusing on data collection and surveys. Constant Contact is perfect for those who want to seamlessly integrate their email marketing efforts with landing pages. The combination of these platforms allows businesses to explore their options and select the right tool that addresses their marketing strategies. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Exploring Template Options and User Accessibility
In this round, we evaluate the features that each platform offers, focusing on template variety and ease of use. Instapage boasts a library filled with professionally designed templates optimized for conversion, granting marketers endless customization options to match their brand's identity. Users can expect a straightforward setup process that cuts down on development time, enabling quicker project launches. Formsite is centered around form creation but includes basic landing page templates that allow users to gather leads efficiently. While its template selection might not be as diverse, its ease of use makes it accessible for any marketer looking to create a landing page with minimal fuss. Constant Contact's landing page builder complements its robust email marketing platform, providing users with attractive templates designed to convert visitors. However, it may not have the same level of customization as Instapage. Ease of use remains a constant focus across all platforms, but Instapage shines brightly in this feature showdown, offering tools that allow marketers to elevate their creative visions. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner for Optimal Customization and Higher Conversions
Instapage is not just a tool in your marketing toolkit; it acts as a partner that supports your journey towards higher conversion rates. With its unmatched customization capabilities, users can drag and drop elements to create stunning landing pages tailored specifically to their audiences. Whether it’s adding videos, images, testimonials, or call-to-action buttons, every aspect of the page can be fine-tuned to appeal to potential customers. The focus on conversion optimization is evident in its built-in A/B testing features, which allow marketers to test various elements of their landings, such as different headlines or layouts, to see what resonates best with their target audience. Additionally, Instapage’s integration with other platforms and tools ensures that marketers can synchronize their efforts efficiently. Ultimately, choosing Instapage positions marketers for success by fostering brand trust, loyalty, and improved conversion rates. Each feature feels like a step towards a more rewarding marketing experience, making Instapage stand out in this competitive field. (min:200 words)
Round Two - Speed and Performance Matters
As we embark on round two, let’s discuss the significance of speed and performance in the online space. Imagine entering your favorite coffee shop and waiting an eternity for your cappuccino; quickly, the excitement fades, and impatience sets in. The same principle applies to landing pages - if they load slowly, potential customers may abandon them before they even see what you have to offer. Fast loading times lead to improved user experiences, allowing businesses to retain visitors and convert them into customers. Therefore, performance should play a pivotal role in choosing a landing page builder. Each platform has its unique strengths when it comes to speed and performance, and we're here to make the comparison crystal clear.
Instapage Advantages in Performance:
- Optimized for fast-loading landing pages with minimal load time.
- Utilizes high-performance hosting to ensure reliability.
- Incorporates built-in optimization features to enhance page speed.
- Consistently achieves high performance across different devices and browsers.
Formsite Strengths in Speed:
- Basic templates load quickly due to their simplicity.
- Form submissions process efficiently, minimizing delays.
- Compatible with third-party integrations for optimizing loading speeds.
Constant Contact Speed Advantages:
- Structured templates that maintain good loading speeds.
- Seamless integration with email marketing tools enhances overall performance.
- Responsive designs ensure quick loading on mobile devices.
To wrap up this round on speed and performance, Instapage takes a significant lead in providing fast-loading, optimized landing pages that create a seamless experience for users. While Formsite and Constant Contact have their performance perks, Instapage's focus on speed makes it the ideal choice for marketers seeking to maximize user engagement and minimize bounce rates.
Round Three - User Experience: Usability and Learning Curve
This round focuses on the user experience each platform provides, considering factors such as usability and the learning curve. A friendly approach is essential here since every marketer's journey is unique. Instapage excels at onboarding, offering guided tutorials that ease new users into the world of landing page creation. The drag-and-drop interface is intuitive, giving beginners confidence as they create stunning designs. Meanwhile, seasoned marketers will appreciate the depth of features available that allow for more complex projects. Similarly, Formsite also features a no-fuss interface that initiates users into form creation without unnecessary complexities. It supports various media types, making it suitable for a wide array of applications. Constant Contact ensures a smooth experience as well, combining its email marketing expertise with user-friendly navigation that eases users into landing page design. Overall, all three platforms cater to both novices and advanced users, but Instapage stands out for its personalized guidance, ensuring that every user feels equipped to succeed. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - The Support Team: Who’s Got Your Back?
As we enter the support round, think of these platforms' customer service as their loyal sidekicks, ready to help you whenever needed. Instapage offers extensive chat and email support, ensuring that any technical hitches can be resolved in no time. Additionally, its user community is robust, featuring forums where users can share insights and troubleshoot together. Formsite also provides email support, along with a comprehensive knowledge base that users can explore for solutions. While not as immediate as live chat, the available resources can guide users through common challenges. Constant Contact prides itself on offering strong support through phone, email, and live chat assistance. Their extensive library of tutorials and how-to guides ensures users always have information at their fingertips. All in all, all three platforms provide solid support, but Instapage shines with its commitment to creating a community of engaged users ready to assist one another. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Content and Budget: A Pricing Perspective
Now, let's dive into pricing structures while paying close attention to the value offered by each platform. Instapage provides flexible pricing plans that cater to various business needs, focusing on features that drive conversions. Investing in Instapage means prioritizing quality leads and higher conversion rates, making it a worthwhile choice for many marketers. Formsite offers tiered pricing plans that vary according to the number of forms and submissions, making it a cost-effective option for businesses solely interested in form-building capabilities. Constant Contact, while presenting itself primarily as an email marketing solution, includes landing page options at a competitive price. Its value shines when integrated with its comprehensive marketing tools. Ultimately, the right choice largely hinges on individual business requirements and marketing goals. (add the small paragraphs in this paragraph.)
In conclusion, choosing between these three platforms ultimately depends on your unique marketing needs and priorities. While each platform has its strong points - from the customization and speed of Instapage to the user-friendly features of Formsite and Constant Contact - it's crucial to evaluate which aspects matter most to you. If you're looking for a powerful solution to create fast and high-converting landing pages, Instapage is undoubtedly a compelling pick. We encourage readers to take Instapage for a test drive through their free trial or demo to experience its benefits first-hand! (min:200 words)