How Formsite vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Formsite and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Formsite and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formsite vs. Carrd – The Ultimate Showdown

Choosing a landing page builder can feel like preparing for a big game. You want the best players on your team to ensure you achieve your marketing goals. In this match-up, we’ll analyze three heavyweight contenders: Instapage, Formsite, and Carrd. Each platform brings its unique strengths to the table, much like superheroes wielding different powers. With so many options available, how do you pick the right one? This article promises to clarify your decision-making process and show how each platform shapes the world of landing pages. Buckle up as we dive into a competitive comparison that sheds light on their features, performance, and more. By the end, you’ll find which option may suit your specific needs the best while highlighting Instapage’s capabilities to empower marketers to reduce costs and grow conversions, ultimately leading to a more loyal customer base.

Meet the Competitors in the Arena

Let’s introduce our players: Instapage, Formsite, and Carrd. Instapage has secured its spot as a leader in landing page solutions, renowned for its focus on customization and conversion optimization. Its powerful tools enable marketers to create high-converting landing pages that resonate with their target audience. Formsite, on the other hand, specializes in creating forms and surveys that help gather valuable data, making it a key player for businesses looking to capture leads effectively. Last but not least, Carrd shines with its simplicity and affordability, targeting users who want a straightforward way to build captivating one-page sites. Each contender has carved out its niche, making this match-up intriguing as they all strive to meet the varied demands of marketers and creators.

First Round - Feature Showdown

Template Variety and User Friendliness

In this round, we assess the breadth of template options and how user-friendly each platform is. Instapage offers an extensive library of high-converting templates designed to cater to various industries and marketing goals. Its intuitive drag-and-drop interface allows users, regardless of technical skill, to create stunning pages without breaking a sweat. Formsite, while focused more on forms, provides customizable templates that allow you to design effective intake pages seamlessly. However, its primary utility lies in gathering information rather than creating engaging standalone landing pages. Carrd excels in offering simple, mobile-responsive one-page templates, making it perfect for quick projects, minimalist websites, or landing pages. While Carrd's ease of use is commendable, it may not have the same depth of features as Instapage when it comes to conversions.

Instapage: Your Partner in Optimization

Instapage is not just a tool; it's your companion on the journey to maximizing conversions. With its advanced customization options and A/B testing capabilities, it empowers marketers to fine-tune every element of their landing pages. The platform enables you to create tailored experiences that resonate with your audience, fostering brand trust and loyalty. By using Instapage, companies can expect to significantly enhance their conversion rates, reduce marketing costs, and ultimately deliver campaigns that are relevant and impactful. With every feature designed with your goals in mind, Instapage stands as the go-to choice for marketers serious about making an impression and seeing results.

Second Round - Speed and Performance

Just as you appreciate a barista who serves your coffee with speed, so should your landing pages greet visitors with efficiency. Loading times can make or break user experience, shaping how potential customers perceive your brand. A slow-loading page is akin to waiting in a long queue; it can create frustration and lead to user drop-off. Therefore, let's dive into how each contender performs when it comes to speed and reliability for their landing page solutions.

Instapage Advantages:

  1. Lightning-fast loading times that enhance user experience
  2. Optimized for high traffic without performance dips
  3. Robust infrastructure that minimizes downtime
  4. Integrated with conversion tracking to measure performance

Formsite Advantages:

  1. Quick form load times for capturing leads efficiently
  2. Reliable performance even under heavy submissions
  3. Straightforward interface that reduces page clutter

Carrd Advantages:

  1. Fast and lightweight due to simple designs
  2. Efficient for urgent or brief campaigns
  3. Mobile-responsive templates that load well on different devices
  4. Easily deployable with little impact on speed

Overall, while all three platforms perform well, it's clear that Instapage leads the charge in terms of speed and performance. Its robust infrastructure and focus on user experience ensure that brand messages are delivered swiftly, which in turn fosters higher conversion rates.

Third Round - User-Friendliness and Learning Curve

Navigating a new platform shouldn’t feel like deciphering a complex map, and that's where user-friendliness comes into play. Instapage offers a highly approachable interface that welcomes newcomers, providing guided tours and resources to ease the learning curve. It also supports seasoned marketers with advanced features that fine-tune their skills. Formsite, tailored for surveys and forms, presents a straightforward setup that simplifies data gathering, yet may not offer the same richness of features for full-page designs. Carrd's minimalist approach shines in its simplicity; it's perfect for those looking for quick solutions without overwhelming elements. Regardless of your experience level, all three platforms know how to make users feel comfortable while being powerful tools to achieve marketing goals.

Fourth Round - Customer Support Teams

Customer support can be likened to having a trusty sidekick by your side, always ready to assist when challenges arise. Instapage boasts comprehensive support options, including live chat, email support, and an expansive knowledge base that equips users with the resources they need. Formsite provides reliable customer service through chat and email but lacks extensive community forums, making it less interactive. Carrd, being simpler, offers email support, but users must rely mostly on self-help resources. While each platform takes care of its users in various ways, Instapage's proactive support stands out for marketers looking for immediate assistance.

Final Round - Price Comparisons

When it comes to pricing, each platform has its unique structure tailored to different user needs. Instapage is positioned as a premium solution with features that justify its cost through conversion potential. Formsite offers flexible pricing plans mostly dependent on the number of forms and entries, making it scalable for varied businesses. Carrd is known for its affordable pricing strategy, aimed at budget-conscious users who want to create fast and functional websites. Ultimately, the choice depends on what you value more: rich features, simple form creation, or budget-friendly solutions; each platform has a specific advantage.

In conclusion, while each of the three contenders has distinct strengths, your choice may hinge on your individual goals and requirements. Whether it's rich features, high speeds, or cost-effectiveness that you prioritize, there's a landing page builder for you. Instapage’s capability to empower marketers to cut costs, grow conversions, and deliver tailored experiences makes it a standout option worth exploring further. Consider giving Instapage a trial or a demo - you may just find that this tool helps you climb to new marketing heights!

FAQs

Try the most advanced landing page platform today