How Formsite vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Formsite and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. BenchmarkONE – Who Stands Out in the Landing Page Arena?
Choosing a landing page builder is akin to assembling an elite task force for your marketing campaign. Each tool brings unique strengths to the table, setting the stage for effective brand messaging and customer engagement. As we explore the differences between Instapage, Formsite, and BenchmarkONE, we set out to help marketers pinpoint the perfect fit for their needs. In this guide, we’ll cover features, performance, usability, customer support, and pricing, all while helping you understand how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Let’s jump into this friendly competition and see which platform comes out on top!
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, renowned for its dedication to landing page optimization and customization. Marketers love it for its intuitive design capabilities and focus on boosting conversion rates. In the right corner is Formsite, a versatile tool that excels in form building and data collection, making it an excellent choice for businesses focused on gathering user information efficiently. Finally, we have BenchmarkONE, a platform that integrates marketing automation with landing page creation, appealing especially to those who want to streamline their marketing efforts. Each contender has carved a niche for itself by catering to different aspects of digital marketing, allowing users to pick based on their specific goals and strategies. As we go through each round, we’ll uncover what makes these platforms tick.
Round One - Features Showdown
Template Selection and User-Friendly Interface
When it comes to template variety and user experience, Instapage sets a high bar. With a rich library of customizable templates designed to maximize conversions, marketers can create stunning landing pages with minimal effort. Each template is tailored for specific industries, ensuring that businesses find a design that aligns with their brand identity. Formsite, on the other hand, focuses primarily on forms rather than extensive template choices, which may feel limiting for users looking for comprehensive landing page solutions. However, it does offer a range of customizable form templates that are intuitive and straightforward. BenchmarkONE strikes a balance, providing several landing page templates alongside its form-building capabilities, but it may lack the depth of customization that Instapage offers. In this first round, Instapage’s range and usability give it a significant advantage, establishing it as a go-to for those eager to blend creativity with functionality.
Instapage: Your Partner in Conversion Rate Mastery
With its focus on customization and optimization, Instapage is more than a mere landing page tool; it's a strategic partner in your marketing journey. The platform offers powerful features like A/B testing, heatmaps, and direct integrations with various marketing tools that help users fine-tune their campaigns. The drag-and-drop editor allows marketers of all skill levels to design captivating pages without a hitch. Additionally, Instapage’s dedicated focus on enhancing conversion rates goes hand-in-hand with its offerings, ensuring that every landing page is not just visually appealing but also effective in converting visitors into customers. This empowering approach helps marketers reduce costs while enhancing return on investment, making it a standout contender in the realm of landing page builders.
Round Two - The Speed Factor
Imagine waiting for your favorite coffee only to find the line moving slower than molasses. Frustrating, right? Website speed has a similar impact on user experience; a lagging landing page can lead to frustrating users and lost conversions. In this round, we're measuring how each platform addresses speed and performance.
Instapage Advantages:
- Lightning-fast load times ensure visitors stay engaged.
- Optimized for mobile devices, leading to quicker access.
- CDN delivery for global reach and reliable uptime.
- Automatically optimized images for reduced load times.
Formsite Advantages:
- Form submissions are quick with streamlined processing.
- Lightweight forms load swiftly, enhancing user interaction.
- Simplicity of forms leads to faster completion times.
BenchmarkONE Advantages:
- Quick load times for landing pages integrated with automation workflows.
- Efficient processing of data submissions ensures faster user engagement.
- Customizable features that don’t compromise on speed.
In evaluating speed and performance, Instapage clearly demonstrates its strengths, emerging as the preferred option for marketers looking to optimize user experience and reduce bounce rates.
Round Three - Navigating Usability
Accessibility is crucial, regardless of a user’s experience level. All three platforms provide friendly interfaces that accommodate both beginners and experienced marketers. Instapage impresses with its drag-and-drop functionality, allowing users to build pages intuitively and update content quickly. Formsite, while primarily focused on forms, features a straightforward setup process that ensures users can get started rapidly. BenchmarkONE incorporates user feedback into its design, making navigation modern and smooth. For professionals looking to become experts, each of these platforms offers resources and support, though Instapage takes the lead with extensive tutorials and an active community for sharing best practices.
Round Four - Customer Support Champions
Picture customer support as the trusted friend who’s always there when you need guidance. Instapage shines with live chat, email support, and an expansive knowledge base that can address most user concerns. Formsite delivers solid assistance through email and community forums, though live chat is less emphasized. BenchmarkONE provides essential support via phone, chat, and knowledge resources, ensuring that users have multiple channels to find solutions. In this round, Instapage’s robust support network wins the favor of marketers looking for reliable help.
Round Five - Value for Money
Pricing structures greatly influence the decision-making process, with all three platforms offering a range of plans. Instapage’s flexible pricing allows users to customize their experience based on features needed, making it suitable for various budgets. Formsite also presents affordable plans particularly focused on form building, while BenchmarkONE combines landing pages with automation, potentially providing better value for businesses prioritizing integrated marketing solutions. In this round, the choice leans heavily on user needs; potential customers should assess their marketing goals and budget to select the best fit for their requirements.
In wrapping up our friendly competition, we see that while all three platforms bring unique strengths to marketing strategies, the ideal choice hinges on specific needs. Instapage’s powerful customization capabilities, along with its commitment to improving conversion rates, make it the standout contender for those focused on landing page effectiveness. As you weigh your options, remember to consider what truly matters to your business. Whether it’s features, support, or budget flexibility, Instapage offers an enticing free trial that invites marketers to explore its full potential—truly an opportunity not to miss!
