How Formsite vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with Formsite and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. ActiveCampaign – Who Comes Out on Top?
Choosing the right landing page builder is akin to selecting the perfect ingredients for a gourmet meal. Each tool has its unique flavor, but when blended together with the right strategy, they can create something truly special. Today, we’re serving up a feast of information on three popular contenders in the digital marketing arena: Instapage, Formsite, and ActiveCampaign. This comparison will guide you through their unique offerings and help you decide which platform best suits your needs. Picture this: Instapage as the master chef of customization, Formsite as the meticulous baker focusing on forms, and ActiveCampaign as the innovative mixologist crafting automation solutions. Your goal is to find the right combination to maximize conversions and brand loyalty, and we’re here to help you discover which of these tools fits into your recipe for success. Let’s kick this off with a closer look at our trio of competitors, each bringing their strengths to the digital table.
Meet the Challengers
In one corner, we have Instapage, renowned for its powerful landing page creation capabilities, designed specifically with marketers in mind. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, which in turn increases brand trust and customer loyalty. Next up is Formsite, a platform that shines in form creation, allowing users to craft complex forms that can seamlessly integrate into their marketing efforts. Formsite is all about flexibility and usability, boasting a wide variety of options for data collection and online forms, making it ideal for detailed surveys and inquiries. Finally, we have ActiveCampaign, an all-in-one marketing automation solution that goes beyond just landing pages. ActiveCampaign integrates email marketing with robust automation capabilities, enabling users to drive targeted campaigns effectively. Each platform has carved out its niche, but which one leads the pack for building stunning, high-converting landing pages? Let’s find out as we pit them against each other in a feature comparison.
Round One - Feature Showdown
Template Selection and User Experience
When it comes to landing pages, template variety and ease of use can make or break your experience. Formsite offers a solid selection of templates primarily aimed at forms and surveys. It’s user-friendly, allowing marketers who may not be tech-savvy to create forms quickly. However, its landing page templates are somewhat limited, which could restrict creativity. On the other hand, ActiveCampaign focuses on marketing campaigns and workflows, which means it offers polished templates that blend landing pages with email marketing components. Yet, the learning curve can be steep for new users who might find the interface slightly overwhelming initially. Enter Instapage, which excels in this arena. With a library of 500+ customizable templates, users can find anything from minimalist designs to vibrant layouts that capture attention. The drag-and-drop editor is incredibly intuitive, making it easy for marketers of all skill levels to create stunning landing pages. The customization features are top-notch, allowing for fine-tuned edits that ensure each landing page aligns perfectly with brand identity.
Instapage: Your Partner in Success
Instapage isn’t just another landing page builder; it’s a dedicated tool that makes conversion optimization its core focus. With an array of features like A/B testing, heatmaps, and analytics, it provides marketers the insights needed to tweak their strategies for maximum effectiveness. The platform supports dynamic text replacement, enhancing the customer experience by creating personalized landing pages that speak directly to varied audience segments. Additionally, Instapage’s seamless integration with popular marketing tools and CRM systems means that you can effortlessly connect your landing pages to your broader marketing strategy. This powerful combination of features empowers marketers to reduce costs, grow conversions, and deliver experiences that build trust and loyalty—critical components in today’s competitive landscape.
Round Two - Speed and Efficiency
Let’s take a moment to consider the impact of speed on user experience. Imagine standing in line at your favorite coffee shop, eagerly waiting for your latte, only to watch the barista take forever. A slow-loading website can create similar frustration for visitors, leading to high bounce rates. Fast page load times are essential to keep users engaged and ensure that they convert without losing patience. In the world of landing page builders, speed is critical, especially when every second counts.
Advantages of Using Instapage:
- Instapage pages load quickly due to optimized hosting.
- Mobile responsiveness ensures all devices enjoy fast loading.
- Simplified integration with CDNs enhances speed.
- Efficient code structure prevents bloated pages.
Benefits of Formsite in Terms of Speed:
- Focus on forms gives faster interaction rates.
- Lightweight page elements minimize load time.
- Efficient processing of responses ensures quicker feedback.
Strengths of ActiveCampaign Regarding Speed:
- Integrated marketing strategies streamline processing.
- Quick access to automation tools speeds up tasks.
- Responsive designs lead to better user engagement.
In evaluating speed and performance, it’s evident that while each platform has its merits, Instapage shines when it comes to optimizing for swift loading times. The ability to create high-performance landing pages without sacrificing aesthetics or functionality undoubtedly gives Instapage an edge in enhancing user experiences across the board.
Round Three - User-Friendliness and Learning Experience
As we navigate these platforms, it's essential to highlight a critical aspect: how user-friendly each tool is for newcomers as well as seasoned marketers. Instapage leads the way with its welcoming interface and extensive resources. New users can access a library of tutorials and help guides that demystify the landing page creation process, making it approachable. The platform’s drag-and-drop and WYSIWYG functionalities allow even the least technically inclined marketers to generate impressive results quickly. Formsite offers similar accessibility with its straightforward interface for creating forms. However, the learning curve can be slightly steeper for users wanting to expand into landing pages. ActiveCampaign, while powerful, presents a bit more of a challenge with its diverse features and functionality, which may initially overwhelm new users. Nonetheless, once users familiarize themselves with the platform, the benefits are substantial. All three platforms have their ways of welcoming users aboard, but Instapage stands out as the easiest to adopt for those wanting immediate results.
Round Four - Customer Support Heroes
When your marketing campaign hinges on a landing page, having a dependable support system is non-negotiable. Instapage provides a range of support options, including chat assistance and a comprehensive knowledge base. Their customer service team is known for being responsive and knowledgeable, often going above and beyond to resolve issues promptly. On the other hand, Formsite similarly offers email support and a community forum where users can share tips and strategies. ActiveCampaign, while robust in features, offers support primarily through email and extensive documentation; however, response time can vary. When it comes to having a dependable support squad at your side, Instapage emerges as the clear choice, ensuring users feel supported at every step of their journey.
Round Five - Pricing Tiers and Value
Pricing models are essential for making an informed choice. Instapage operates on a subscription model, providing options for monthly or yearly commitments. With all the features included, the pricing reflects the value offered through enhanced conversions and lower costs. Formsite pricing is tiered based on the number of submissions and functionalities, catering well to smaller operations but potentially becoming costly at scale. ActiveCampaign similarly follows a tiered pricing structure based on subscriber numbers and features. Each platform competes fiercely in terms of value, but Instapage remains competitive, especially when considering the direct correlation between its features and enhanced customer loyalty and trust.
Ultimately, while all three platforms possess unique strengths, the choice of the right landing page builder hinges entirely on individual needs. If feature variety, user-friendliness, and reliable support are top priorities, Instapage stands resilient as the top contender. Before finalizing your decision, consider what aspects are most critical to your landing page goals. Take Instapage for a trial run and experience firsthand how it can transform your marketing strategy.
