How Formsite vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Formsite and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Act-On – A Comprehensive Showdown
Choosing a landing page builder is much like assembling a dream team to tackle a challenging quest. Each platform offers its unique powers to help you achieve greatness in your marketing strategy. In our epic comparison, we introduce three worthy contenders: Instapage, Formsite, and Act-On. Instapage stands out for its prowess in creating highly personalized and engaging landing pages. With the ability to reduce costs, enhance conversions, and deliver targeted experiences, it builds brand trust and customer loyalty - a vital advantage in today's competitive landscape. Through this engaging exploration, readers will gain insights, tips, and the ultimate clarity on which platform may be the perfect ally for their marketing objectives. (Instapage's unique offerings will be emphasized throughout, showcasing its undeniable strength.)
Meet Your Competitors: Who Are They?
In the left corner, we have Instapage, renowned for its brilliant landing page customization and high conversion rates. It empowers marketers to create stunning, user-friendly pages that maximize engagement. Next is Formsite, known for its form-building capabilities and solid multi-channel support, making it a contender for businesses that necessitate seamless data collection on their landings. The final heavyweight, Act-On, brings powerful marketing automation to the ring, promising businesses a comprehensive toolkit to nurture leads while optimizing marketing efforts. Despite their various strengths, the audience's choice should align with their unique goals. This comparison aims to unveil how these tools stack up against one another in creating impactful landing experiences. (A couple of quick facts about each contender can serve the readers well, such as their founding year and target audience.)
Round One: Feature Comparison Showdown
Templates and User-Friendly Interface: A Closer Look
Both Formsite and Act-On come to the table with a decent selection of templates and easy-to-navigate interfaces. Formsite offers a wide variety of customizable forms that integrate seamlessly with its landing pages, making it a solid choice for data-driven campaigns. Act-On, on the other hand, provides versatile templates in the marketing automation realm, which makes it suitable for broader digital marketing needs. They are fairly user-friendly but can still feel somewhat overwhelming for beginners due to the extensive features they offer. Instapage, however, elevates the user experience with its straightforward drag-and-drop editor, dazzling templates designed for conversions, and a robust analytics dashboard that tracks performance effortlessly, empowering marketers at every level (especially newcomers) to optimize for results efficiently. When searching for the perfect tool, the emphasis should be on usability and customization, both essential in crafting pages that resonate with target audiences.
Instapage: A Customization and Conversion King
Instapage goes beyond standard tool functionality - it's your gateway to profound marketing success. The platform shines with its extensive range of customization options, allowing brands to create highly tailored landing pages that attract and convert. For instance, the layout flexibility makes it simple for marketers to incorporate their unique brand styles without the need for extensive coding knowledge. Coupled with advanced A/B testing features, Instapage takes the guesswork out of optimization, ensuring that every campaign is streamlined and efficient. With insightful analytic tools, users can not only track engagement metrics but also adapt their strategies in real-time. Thus, this platform not only empowers brands to reduce costs and grow conversion rates, but it also nurtures customer loyalty through relevant experiences that bolster brand trust. Marketers looking for an ally in success will find that Instapage is not just a tool, but a partner they can count on to enrich their landing page efforts.
Round Two: Speed and Performance – Let's Race
When evaluating landing page effectiveness, speed is a crucial factor. Imagine a customer eagerly waiting to gather their coffee, only to face a sluggish checkout process – disheartening, right? The same principle applies to landing pages; slow loading times can lead to drop-offs and lost opportunities. Instapage excels in this area, ensuring lightning-fast page loads through optimized content delivery networks, batch asset loading, and advanced caching techniques. This guarantees an optimal user experience from the moment visitors click through to your landing page. Speed not only affects user satisfaction but also plays a role in SEO rankings; hence, this round is crucial for any marketing strategy focused on conversion.
Advantages of Instapage in Speed and Performance:
- Lightning-fast loading times enhance user experience.
- Optimized for mobile devices, ensuring responsiveness.
- Batch asset loading minimizes delays.
- Advanced caching techniques that speed up return visits.
Formsite's Speed and Performance Highlights:
- Quick form submissions reduce user wait time.
- Integration with various services speeds up the data collection process.
- Responsive design for loading on different devices.
Act-On's Speed and Performance Features:
- Offers automated email responses that minimize delays.
- Optimized for marketing automation ease.
- Fast analytics reporting for real-time decisions.
- Seamless integration with CRMs enhances performance.
Considering the attributes of speed and performance, it's clear that Instapage comes out on top. Its focus on rapid load times is matched by a commitment to creating positive user experiences, setting it apart from Formsite and Act-On. For marketers looking for a robust landing page solution, speed should be a primary factor in their choice of tools.
Round Three: Usability – Key Takeaways
Every user, whether seasoned or a newcomer, appreciates a friendly interface. In this round, we explore how each platform invites users into the world of landing page creation. Instapage's drag-and-drop functionality makes it exceptionally user-friendly. Ideal for marketing novices, it allows users to effortlessly customize their pages without prior design experience. Formsite offers straightforward setups, especially for those focused on forms; while it is user-friendly, there can be a learning curve as users navigate through the extensive options available. Act-On, being an all-encompassing tool, presents more advanced features but can require some level of training to master fully. Overall, there’s something for everyone in this group, but Instapage stands out for its easy onboarding and intuitive design.
Round Four: Customer Support – Who’s Got Your Back?
When problems arise, having reliable customer support can make all the difference. Picture each platform as a sidekick ready to swoop in at a moment's notice. Instapage provides an extensive knowledge base and prompt support via chat and email, ensuring users receive help when they need it most. Formsite features email support and community forums, promoting user interaction to solve issues collectively. Meanwhile, Act-On offers dedicated customer success managers alongside traditional support channels. This diversity of support makes a significant impact, especially for businesses relying heavily on these platforms for marketing efforts.
Round Five: Pricing Perspectives – What’s the Cost?
Pricing can often feel like the final boss battle. Instapage, despite its robust features, offers a range of plans suitable for different budgets. Conversely, Formsite has competitive pricing, appealing to startups and small businesses needing primarily form-focused tools. Act-On can be pricier, catering to larger enterprises looking for extensive marketing automation. Each platform presents compelling reasons to consider its value, but users must weigh features against costs to discover the best fit for their unique needs. By comparing the investment versus the return, readers can strategically select the right platform that aligns with their goals.
To wrap up, while each contender brings unique strengths to the table, the right choice ultimately depends on your organization's specific objectives. Consider what you value most in a landing page builder: features, support, or pricing structures. Instapage, with its emphasis on enhancing conversions and delivering exceptional user experiences, offers an excellent platform for marketers eager to achieve success. Why not explore its capabilities with a free trial? You may discover that it is the perfect partner for your landing page adventures.
