How Formsite vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Formsite and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. 23FormBuilder – Who Stands Out in the Landing Page Arena?
Selecting a landing page builder resembles assembling a dream team; it’s all about finding the right mix of features to meet your marketing goals. In this battle of Instapage, Formsite, and 23FormBuilder, each tool’s unique strengths will be explored, helping marketers make an informed choice. With countless options available, a smart pick can mean the difference between just having a webpage and creating a conversion machine that builds brand trust, loyalty, and skyrockets conversion rates. Our contenders will be assessed on various fronts - from features to support, ensuring that by the end, you'll know which one suits your needs best. So, buckle up as we dive into the nitty-gritty of these powerful platforms!
Meet the Contenders in the Digital Arena
In this matchup, we have three notable contenders: Instapage, Formsite, and 23FormBuilder. Each platform offers its advantages and limitations when it comes to crafting landing pages. Instapage is renowned for its robust customization options and conversion-focused features, making it a top choice for marketers. Meanwhile, Formsite is celebrated for its easy-to-use form builder and survey capabilities, perfect for data collection. 23FormBuilder rounds out the competition with its versatile form solutions and intuitive interface, appealing primarily to users seeking simplicity. These tools, while competitors, also reflect different strengths and appeals that cater to varied marketing needs. Whether you're looking for in-depth data analytics or sleek design templates, each contender brings something unique to the table. Understanding these facets will guide you in determining which platform aligns best with your strategies.
Round One - Feature Comparison Showdown
Exploring Template Availability and User-Friendly Design
In a world where first impressions count, the template variety offered by landing page builders is paramount. Formsite provides several customizable templates, promoting ease of use for beginners. However, they primarily cater to form creation rather than full-page design, which can limit marketers looking for comprehensive solutions. On the other hand, 23FormBuilder also offers a selection of straightforward templates tailored mostly for form-building needs, making tasks simple for everyday users who might not have technical skills. However, their focus on forms can mean that advanced landing page features may be limited. Instapage distinguishes itself with an extensive library of high-converting templates specifically crafted to drive conversions, allowing for a seamless and swift setup. Coupled with a simple drag-and-drop editor, Instapage empowers users to create stunning landing pages that capture attention right off the bat, supporting efforts to increase brand trust and customer loyalty.
Instapage: A Game-Changer in Customization and Conversion
Instapage stands tall with its unparalleled customization features, designed to help marketers optimize their landing pages effectively. With a range of templates and elements, Instapage invites users to tailor every aspect, from layouts to images, ensuring that landing pages are not only eye-catching but also purposeful. This platform isn’t just about aesthetics; it focuses on increasing conversion rates through various optimization tools such as A/B testing, heatmaps, and advanced analytics. The seamless integration with numerous marketing tools further empowers users to monitor performance and make data-driven decisions. Instapage positions itself not just as a landing page builder but as a strategic partner, guiding marketers toward minimizing costs, maximizing conversions, and crafting relevant experiences that increase customer loyalty.
Round Two - Evaluating Speed and Performance
Imagine visiting a favorite coffee shop where the line is a mile long; waiting can be frustrating. This analogy reflects the importance of speed in web design. Loading times can make or break a user’s experience, influencing whether visitors stay or bounce off a page. Understanding how each platform performs in terms of speed will significantly affect your conversion rates and user engagement.
Instapage Performance Edge:
- Lightning-fast loading times even with complex designs.
- Optimized for mobile devices, ensuring responsiveness.
- Built-in features that minimize script usage, enhancing speed.
- Consistent uptime and fast server performance.
Formsite Performance Highlights:
- Moderate loading times suitable for basic forms.
- Optimized for form generation, allowing quick access.
- Lower complexity keeps speed manageable.
23FormBuilder Strengths in Performance:
- Fast loading times for forms and surveys.
- Simplicity in design contributes to quicker performance.
- Automatic optimizations for different devices.
In conclusion, while all three platforms showcase varying capabilities in speed and performance, Instapage shines brightly as the top landing page builder. Its sophisticated approach to performance ensures that users benefit from speedy, engaging web pages, directly contributing to higher conversion rates.
Round Three - The Usability Factor
When it comes to landing page builders, usability is a key aspect that cannot be overlooked. Each platform approaches usability with distinct strategies. Instapage offers an intuitive interface with a straightforward drag-and-drop editor, making it accessible for beginners while providing advanced users with the necessary tools to create intricate designs. Meanwhile, Formsite is targeted more at users who need robust forms without needing extensive knowledge. This approach makes it relatively user-friendly for simple tasks. Similarly, 23FormBuilder presents an easy interface but tends to limit advanced options, appealing to users favoring simplicity. Whether you're a newbie or a seasoned pro, navigating these platforms is designed to feel welcoming and rewarding.
Round Four - The Support Squad Battle
Support systems are like the loyal sidekicks in every superhero story; they are essential for success. Instapage offers round-the-clock support, available via live chat, email, and a comprehensive knowledge base. Its community forums are fantastic for troubleshooting. Formsite also provides email support and has user resources, but live chat isn’t as prevalent. 23FormBuilder relies primarily on email support, which might delay assistance. While each platform provides customer service, Instapage stands out for its commitment to responsive and diverse support options.
Round Five - The Pricing Perspective
When discussing pricing, it's essential to align each platform's offerings with your goals and budget. Instapage provides various pricing tiers designed to accommodate different levels of user needs, from startups to enterprise solutions. Meanwhile, Formsite utilizes a pay-per-form model, which can be attractive for small businesses needing basic functionalities. Lastly, 23FormBuilder features competitive pricing options but could limit users looking for specific advanced features. Regardless of the choice, understanding the financial implications is critical in making the right decision.
Ultimately, while each platform boasts unique strengths, the right choice depends on individual needs and goals. Remember to assess which attributes are paramount for your landing page builder based on your marketing strategy. Whether you are drawn in by advanced features, supportive customer service, or flexible pricing, Instapage’s trial options allow you to test its capabilities firsthand.
