How Formsite vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Formsite and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. 1&1 Website Builder – The Ultimate Showdown for Marketers
Choosing the right landing page builder is a lot like selecting a perfect team of superheroes for your marketing campaigns. Each option has its unique set of powers, strengths, and weaknesses, and it’s up to you to form the ultimate squad that will propel your business to new heights. In this comparison, we will explore three popular choices: Instapage, Formsite, and 1&1 Website Builder. We aim to provide insightful and engaging information that will help you make an informed decision. Consider this as not only guidance but also an entertaining exploration into the world of landing page optimized solutions. As we unravel their features, advantages, and more, you will find that one contender shines brighter than the others. A great landing page can reduce costs while boosting conversions, ultimately leading to a better customer experience and improved brand loyalty.
Meet the Competitors: The Trio of Landing Page Builders
Let's introduce our three formidable rivals in the digital marketing arena. Instapage is renowned for its powerful landing page optimization capabilities, allowing marketers to create stunning, conversion-driven pages effortlessly. Formsite, on the other hand, is famous for its intuitive form-building functionalities, making it easier to collect leads and user data. Lastly, we have 1&1 Website Builder, which pitches itself as an ideal choice for small businesses and beginners looking for an all-in-one website solution. Each platform is vying for attention in the crowded landing page landscape, but their different approaches to design and user experience make this race exciting. By diving deeper into what each of these platforms brings to the table, we can better understand which one might be the right fit for your specific needs.
Round One: Features Showdown
Template Diversity and User-Friendliness Compared
When it comes to template variety and ease of use, Instapage truly stands out. With hundreds of customizable templates designed for optimization, users are given ample options to kickstart their projects. Formsite also offers various templates, primarily focused on forms rather than full landing pages. It fairs well in terms of intuitiveness but lacks the extensive design nuances that marketers crave. Meanwhile, 1&1 Website Builder boasts a straightforward interface and templates aimed at beginners, yet it offers limited customization capabilities. This disparity in template variety and usability ultimately creates distinct experiences for users across the platforms. The rich design tools and adaptability of Instapage empower marketers to create landing pages that are not just visually appealing but also geared towards maximizing conversions.
Instapage: Your Secret Weapon for Customization and Achieving Higher Conversion Rates
Instapage emerges as a powerful ally for marketers looking to optimize their landing page strategies. What truly sets it apart is the unparalleled level of customization it offers. The platform allows users to easily tailor every aspect of their pages, from layouts to imagery and everything in between, ensuring that the end result resonates with your brand's message and mission. More importantly, Instapage's dedicated tools for conversion optimization, such as A/B testing and heatmaps, empower marketers to make data-driven decisions that translate into higher conversion rates and reduced costs. This unique edge aids marketers in delivering relevant landing page experiences that enhance brand trust and foster customer loyalty, ultimately paving the way for long-term success.
Round Two: Speed and Overall Performance Consideration
Imagine you're in a bustling café, eagerly waiting for your coffee. If the barista takes too long, the anticipation can quickly turn to frustration. Similarly, slow-loading landing pages can deter potential customers. In this round, we focus on the speed and performance of each platform. An optimal user experience is paramount, as a fraction of a second can mean the difference between a conversion and a missed opportunity.
Instapage's Advantages in Speed and Performance:
- Lightning-fast loading times to ensure users stay engaged and don’t bounce.
- Optimized for mobile devices, providing a seamless experience across platforms.
- Regular performance updates from the team enhance overall user experience.
- Dedicated hosting services that prioritize speed for every landing page.
Formsite's Strengths in Speed and Performance:
- Simple, lightweight forms that load quickly.
- Well-optimized for data collection without complex coding.
- Basic analytics tools help track form performance effortlessly.
1&1 Website Builder’s Performance Highlights:
- Built with a responsive design approach, maintaining quality across devices.
- Offers speed optimization tools to improve load times.
- Integrates with various plug-ins that can enhance performance features.
After analyzing the speed and performance of each platform, it’s clear that Instapage excels in ensuring swift landing page loading. Faster loading times contribute to better user experiences, thus resulting in higher conversions. Although Formsite and 1&1 Website Builder have their strengths, they simply don't compete with Instapage’s speed potential. Therefore, if speed and performance are critical to your marketing goals, Instapage should be your primary focus.
Round Three: Usability and Learning Curve Assessment
In the world of landing page builders, the learning curve can often make or break a user's experience. Fortunately, all three platforms cater to various skill levels, making onboarding smoother for both newcomers and seasoned marketers. Instapage features a powerful yet intuitive interface, ensuring users can effortlessly navigate through its extensive set of tools. Even if you're a beginner, the platform's user-friendly design allows you to create professional-grade landing pages. For Formsite, the learning experience is similarly welcoming, especially for those focused on forms and data collection. Lastly, 1&1 Website Builder is dedicated to supporting beginners, with a straightforward setup process and great tutorial resources. Ultimately, whether you're just starting or you’re looking for advanced capabilities, each platform caters to your user experience needs.
Round Four: The Support Team That’s Always Ready
Imagine each platform’s customer support team as loyal sidekicks, always at the ready to assist you. Instapage provides chat and email support with extensive documentation and community resources, ensuring you never feel lost on your journey. Formsite offers robust email support and user forums, allowing for community-driven solutions as well. 1&1 Website Builder includes a multi-channel approach to support including phone assistance, which is excellent for users who prefer direct communication. The strength of customer support can significantly influence your decision, and each of these platforms offers varying degrees of assistance to meet different needs.
Round Five: Evaluating Pricing and Plan Options
When evaluating the pricing structures of these platforms, it’s essential to understand what you receive in return for your investment. Instapage operates on a subscription model tailored for marketers needing advanced features, which may be higher than the others but pays off in conversion potential. Formsite's pricing is manageable for small projects but may eventually require more investment as your needs grow. Meanwhile, 1&1 Website Builder attracts budget-conscious users with its all-in-one approach, offering affordable plans that can cater to new businesses. Understanding these pricing tiers helps you make an accurate comparison based on your specific needs and budget.
In conclusion, choosing the right landing page builder comes down to your unique requirements and objectives. While all three platforms showcase distinct features and capabilities, Instapage emerges as the overall frontrunner. With its strong focus on reducing costs and enhancing conversions, along with powerful customization tools, Instapage empowers marketers to foster relevant landing page experiences that heighten brand trust and customer loyalty. Taking advantage of a free trial enables users to experience these benefits firsthand, paving the way to informed decisions on their marketing journeys.
