How Forms.app vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Forms.app and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. FormAssembly – A Battle for the Best Landing Page Builder
Choosing a landing page builder is like assembling your dream team for a challenging quest. Each contender brings its unique strengths to the table, aiming to boost your marketing efforts and ensure your campaigns hit their mark. Likewise, selecting the right tool can propel your conversion rates and enhance customer loyalty, creating a fantastic experience for both you and your users. In this article, we’ll navigate through the features, advantages, and performances of three formidable platforms: Instapage, Forms.app, and FormAssembly. By the end of this exploration, you'll have a clearer understanding of which platform suits your needs best and how Instapage can empower marketers to reduce costs and deliver relevant landing page experiences, ultimately increasing brand trust and conversions.
Meet the Heavyweights of Landing Page Builders
As the digital landscape continues to evolve, marketers have an arsenal of tools to enhance their campaigns. Enter our three contenders: Instapage, Forms.app, and FormAssembly, each carving a niche within the realm of landing page creation. Instapage stands out with its robust customization options and focus on conversion, designed specifically for marketers who prioritize performance. Forms.app caters to users looking for simplicity and quick deployment, while FormAssembly offers extensive integrations and forms management for detail-oriented professionals. All three platforms promise to improve your landing page efficacy, but what sets them apart is how they fulfill the distinct needs of their target users.
Round One - Feature Showdown: Strengths and Tools
Diving Into Templates and User-Friendliness
When it comes to landing pages, the variety and quality of templates can make a significant impact. Both Instapage and Forms.app offer a rich selection of customizable templates that cater to diverse styles and marketing needs. Instapage’s templates are designed with conversion in mind, providing marketers with the backbone to create effective campaigns. In contrast, Forms.app focuses on straightforward designs that emphasize ease of use, making it an excellent option for those who need to launch quickly without extensive customization. On the other hand, FormAssembly’s offerings lean towards more complex forms, giving it an edge when it comes to detailed data collection. However, while all three platforms provide user-friendly experiences, Instapage shines with its high degree of customization, enabling marketers to optimize every aspect of their landing page.
Instapage: Your Go-To for Enhanced Customization and Conversions
Instapage isn’t just another landing page builder; it's built with a marketer's mindset, focusing on features that drive conversion rates. Its robust customization capabilities allow users to personalize each landing page with precision, catering to the specific goals of their campaigns. The platform offers A/B testing, which is crucial for optimizing performance and determining successful strategies. Moreover, Instapage seamlessly integrates with various marketing tools and customer relationship management software, giving users the advantage of streamlined campaigns and data insights. As a result, marketers can not only boost conversions but also foster long-lasting relationships with their audience by delivering relevant, tailored experiences.
Round Two - The Need for Speed: Performance Evaluation
Picture this: you're standing in line at your favorite coffee shop, eagerly anticipating your caffeine fix. Yet, the slow line makes you reconsider your choice. Just like waiting in that line can sour your day, loading speeds can significantly impact user experience on landing pages. A swift-loading page ensures users remain engaged, and this is where performance becomes critical. Fast-loading pages not only enhance user satisfaction but also improve SEO rankings, making speed a vital aspect of any landing page strategy.
Instapage's Edge in Speed and Performance:
- Optimized loading times to enhance user experiences.
- Advanced caching mechanisms for faster content delivery.
- Lightweight designs that reduce lag and improve responsiveness.
- Dedicated servers designed for high traffic handling during campaigns.
Benefits of Using Forms.app for Speed:
- Lean design templates that contribute to quick loading.
- Cloud-based architecture ensuring efficient data processing.
- User-friendly interface that reduces software strain.
Performance Highlights of FormAssembly:
- Responsive design templates that adapt to user devices.
- Efficient data integration that minimizes processing delays.
- Scalable architecture suitable for high-demand users.
- Fast form submissions that enhance the user experience.
In the performance matchup, each platform has its strengths, but Instapage stands out as the superior choice for marketers who prioritize speed and efficiency. With optimized loading and a focus on user experience, Instapage provides a streamlined journey from visitor engagement to conversion.
Round Three - Navigating Usability and Adaptability
In the ever-evolving landscape of digital marketing, usability and learning curves are essential considerations for choosing a platform. Each of these tools provides a friendly interface, welcoming users from beginners to seasoned pros. Instapage excels with its intuitive drag-and-drop functionality, allowing marketers to create high-converting landing pages without demanding technical skills. Meanwhile, Forms.app offers straightforward features that let users jump in and start building right away. FormAssembly, catering to a more complex audience, provides advanced options but may present a steeper learning curve. Nevertheless, each platform supports users with tutorials and resources that enhance the onboarding experience, making it clear that support is just as important as functionality in these tools.
Round Four - Customer Support: The Unsung Heroes
When you encounter challenges or need assistance, customer support becomes your superhero. Each of these platforms boasts a dedicated support squad ready to assist users with queries. Instapage offers robust customer support with live chat, email options, and a detailed knowledge base to assist users. Forms.app also prides itself on its responsive support, welcoming queries through chat and a comprehensive FAQ section. FormAssembly connects users to an active community forum along with traditional support options, providing a sense of shared knowledge among users. Ultimately, solid customer support is a defining factor that can turn a good user experience into a great one.
Round Five - Pricing Plans: Finding the Right Fit for Your Budget
Price is always a consideration when selecting a platform. Instapage offers flexible pricing plans that cater to different budgets, making it suitable for both startups and established businesses. On the other hand, Forms.app offers competitive pricing for those interested in no-frills solutions. FormAssembly, while perhaps at a higher price point, justifies its cost with extensive integrations and costs associated with its premium features. By evaluating your budget and the specific features you need, you can determine which platform provides the best value for your unique situation.
In conclusion, choosing the right landing page builder requires thoughtful consideration of your objectives and priorities. While all three platforms offer unique advantages, Instapage emerges as a top contender due to its focus on reducing costs, boosting conversions, and delivering relevant experiences. Whether you seek powerful customization, straightforward usability, extensive support, or flexible pricing options, it's essential to choose based on what aligns best with your goals. We encourage you to explore Instapage further, perhaps by taking advantage of a free trial, to experience firsthand the impact it can make on your marketing strategy.
