How Forms.app vs. FastPages.io vs. Instapage stack up against each other
Compare Instapage with Forms.app and FastPages.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. FastPages.io – The Battle for Landing Page Supremacy
Choosing the right landing page builder is like assembling a superhero team – you want the best of the best to maximize your marketing strategy’s potential! With so many features, capabilities, and unique qualities, it can be hard to figure out which one will save the day. In this friendly face-off, we’re comparing three heavyweights: Instapage, Forms.app, and FastPages.io. Each platform brings its own strengths to the table, making it important for marketers to understand how they stack up against one another. Instapage is particularly known for empowering marketers, enabling them to reduce costs, grow conversions, and create targeted landing page experiences that elevate brand trust and customer loyalty. Let’s jump into the arena and see how these contenders match up, one feature at a time!
Meet the Competition: A Closer Look at Our Three Heroes
In the left corner, we have Instapage, a titan known for its robust customization and conversion rate optimization features. Designed specifically for marketers, Instapage offers tools to create beautiful, high-converting landing pages tailored to specific campaigns. Next, we have Forms.app, a versatile solution that focuses on simplicity and ease of use. Its intuitive interface allows users to quickly create functional landing pages without the need for extensive technical knowledge. Last, but certainly not least, we introduce FastPages.io, an agile player that emphasizes speed and performance, ensuring that your landing page loads quickly, because slow pages can lead to lost opportunities. All three serve unique niches within the digital marketing sphere, allowing users to effectively create landing pages that generate leads and drive conversions.
Round One - Feature Face-off: A Closer Examination
Template and User Experience Showdown
When it comes to landing pages, variety is the spice of life. Instapage is renowned for its extensive library of customizable templates that cater to different industries and marketing goals. Users can start from scratch or pick from an array of pre-designed templates tailored for various objectives, ensuring that each landing page feels fresh and relevant. Forms.app, on the other hand, focuses on simplicity. With a limited but effective selection of templates, it eliminates unnecessary complexity and caters to users who may not be as tech-savvy. FastPages.io emphasizes speed when it comes to templates, streamlining the process to help marketers create attractive, functional pages quickly. Notably, all three platforms boast ease of use, but Instapage stands out because of its advanced customization options that empower users to tweak nearly every detail to align with branding and campaign messaging.
Instapage: Your Partner in Customization and Conversion
Instapage distinguishes itself with unparalleled customization options and advanced conversion rate optimization tools. Marketers can create landing pages that are not only visually appealing but also meticulously crafted to drive specific customer actions. From customizable layouts to A/B testing features, Instapage caters to marketers looking for a hands-on approach to achieve desired results. The platform’s user-friendly interface allows even beginners to dive into creating compelling user experiences. What sets Instapage apart is its focus on helping marketers reduce costs while simultaneously increasing conversions. The emphasis on relevant landing page experiences builds brand trust and fosters customer loyalty, essential components of any successful digital marketing strategy.
Round Two - The Speed & Performance Wrestle
Just like waiting in line for your favorite brew at a coffee shop, a slow-loading landing page can sour the user experience. Thus, speed becomes a crucial factor for the success of any landing page. Users today expect instant access to information and experiences, and an efficient landing page can make or break a visitor's decision to convert.
Instapage's Performance Advantages
- Optimized for fast loading times to avoid user drop-off
- Built-in analytics for tracking page performance
- CDN integration to enhance global loading speeds
- Responsive designs that enhance user experiences on any device
Forms.app's Performance Advantages
- Simple designs that load quickly
- No-code interface minimizes loading burden
- Optimized for mobile to ensure performance on-the-go
FastPages.io's Performance Advantages
- Ultra-fast loading times ensuring immediate engagement
- Lightweight templates designed for speed
- Performance optimization tools baked into the builder
In conclusion, while all three platforms showcase impressive speed and performance capabilities, Instapage emerges as the best performer in creating a seamless experience for users. Fast loading times play a pivotal role in customer interactions, and Instapage ensures that visitors remain engaged throughout their journey.
Round Three - Usability Journey: An Accessible Experience
Usability is paramount in making sure that everyone can harness the power of these platforms without feeling overwhelmed. Instapage welcomes both novices and seasoned marketers with its user-friendly interface and step-by-step guidance, ensuring that no one feels left behind. A quick glance at the dashboard reveals all essential tools at your fingertips, allowing users to start building with little friction. Forms.app follows a similar ethos, providing a straightforward setup that encourages quick deployment. Even those with basic digital skills can navigate through its features effortlessly. FastPages.io appeals to tech-savvy users who prefer agility, boasting an intuitive interface that minimizes manual effort. Each platform offers its own supportive journey towards landing page mastery, making it easier for users to create effective solutions that contribute to their marketing goals.
Round Four - Customer Support: Your Trusty Sidekick
Support is an integral part of the user experience, akin to having that loyal sidekick by your side. Instapage shines in this arena by offering robust support options, including live chat, email support, and a thorough knowledge base. Users can also engage with community forums for additional tips and strategies. Forms.app adopts a similar approach with a responsive support team available through email and chat. Alongside helpful documentation, users feel supported at every twist and turn. FastPages.io offers timely email support and an easy-to-use help center, but its community engagement is less robust compared to the others. With each platform committed to providing assistance, users can confidently tackle any challenges they face.
Round Five - Pricing Tactics: Finding the Best Deal
Pricing is often a decisive factor, especially for budget-conscious marketers. Each platform presents various plans catering to different users’ needs. Instapage, while offering premium features typically comes with a higher price point compared to Forms.app, which provides a more cost-effective solution for those who need Basic features without the bells and whistles. FastPages.io competes with attractive pricing structures that appeal to startups looking for efficiency. Analyzing each platform’s pricing in light of its features reveals the value each can bring to different types of users.
Overall, while these three platforms exhibit their distinct advantages, the right choice will depend on your unique marketing objectives. Consider whether you prioritize features, support, or pricing as key elements in your decision-making process. If you’re still uncertain, instill confidence by exploring Instapage through a free trial or demo experience that showcases its powerful functionality stocked with tools designed for boosting conversions and customer loyalty.