How Forms.app vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with Forms.app and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. ActiveCampaign – The Ultimate Showdown
Choosing a landing page builder is a bit like assembling your ultimate marketing team. Each platform brings something unique to the table, much like a superhero squad with its own set of skills and strengths. Today, we pit Instapage, Forms.app, and ActiveCampaign against each other to see how they stack up in the competitive arena of landing page creation. As you read on, you'll get a chance to decide which platform best fits your marketing needs. Whether you're looking to reduce costs, enhance conversions, or develop relevant landing page experiences, we've got you covered. Our goal is to provide an engaging yet informative comparison, highlighting each platform's unique features while making it as enjoyable as possible. Buckle up as we dive headfirst into this friendly rivalry!
Introducing the Contestants: The Powerhouses of Landing Page Creation
In one corner, we have Instapage, renowned for its robust suite of tools designed specifically for landing page optimization. Known for helping marketers reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty, Instapage is hard to beat. In another corner, Forms.app enters the ring, excelling in form creation with an emphasis on user-friendly design and flexible integration options, appealing to those who prioritize simplicity. Finally, there's ActiveCampaign, a formidable contender known primarily for its marketing automation capabilities but also offering landing page functionalities that integrate seamlessly with its email marketing services. Each of these platforms is a standout in its way, making this comparison all the more intriguing as we peel back the layers of their unique offerings.
Round One - Feature Showdown: A Closer Look at Capabilities
Template Variety and User-Friendliness: Who Comes Out on Top?
When it comes to template variety and ease of use, each contender shines in its own way. Instapage boasts a wide range of highly customizable templates that cater to various industries, allowing marketers to create stunning pages that can capture attention and drive conversions. The drag-and-drop functionality makes it easy for users at all skill levels to design their landing pages without any coding knowledge. Forms.app takes a slightly different approach, featuring a straightforward set of templates specifically designed for forms that integrate well into any site. Its user interface is intuitive, making it accessible for users who may not have extensive design experience. ActiveCampaign, while primarily known for its marketing automation, provides landing page templates that work in tandem with email campaigns to streamline user engagement, though it may lack the broader range offered by Instapage. All in all, while Instapage emerges as a leader in customization, Forms.app is perfect for straightforward form creation, and ActiveCampaign finds its niche within its marketing ecosystem.
Instapage: Your Partner in Customization and Conversion Success
Instapage stands out through its unparalleled customization abilities and conversion optimization tools. With features like A/B testing, heatmaps, and comprehensive analytics, it doesn’t just help you create a landing page – it positions itself as a committed ally in achieving your marketing goals. The platform's easy-to-navigate builder allows for extensive creativity while maintaining a focus on user experience, ensuring that the final product not only looks great but also performs exceptionally. Marketers everywhere rely on Instapage because it enables them to tailor landing pages to specific audiences, supported by relevant data that enhance brand trust and customer loyalty. Furthermore, Instapage's robust integration capabilities with other marketing tools mean that it can seamlessly fit into any existing workflow, further solidifying its role as an essential tool for serious marketers.
Round Two - Speed and Performance: Who Wins the Race?
In the digital world, lightning-fast loading times can make or break a user's experience, much like the anticipation of getting your favorite coffee quickly. If your landing page drags its feet, potential customers could lose interest and bounce before they ever have a chance to engage. Instapage prides itself on its speedy performance, utilizing efficient technology that ensures users don't have to wait around. Ensuring that landing pages load quickly contributes significantly to better conversion rates, and Instapage consistently delivers in this category. In the next rounds, let's dissect how the competitors measure up in terms of speed and performance.
Instapage Advantages in Speed and Performance:
- Optimized for fast load times, reducing bounce rates.
- In-built caching mechanisms that improve overall speed.
- Responsive design ensures optimal performance on mobile devices.
- Integrated performance analytics to monitor and improve speed.
Forms.app Advantages in Speed and Performance:
- Lightweight design that enhances loading speed.
- Simplified form creation reduces complexity, improving performance.
- Effective integration with third-party services for better efficiency.
ActiveCampaign Advantages in Speed and Performance:
- Fast performance thanks to robust marketing automation features.
- Seamless integration with email marketing ensures quick engagement.
- Dynamic loading options for optimized user experiences.
In terms of speed and performance, Instapage leads the pack with its dedication to fast-loading, user-friendly landing pages. While Forms.app offers an efficient experience and ActiveCampaign provides promising speed, it’s clear that for marketers who cannot afford to compromise on loading times, Instapage is the premier choice.
Round Three - Usability and Learning Curve: The Path to Mastery
All three platforms promise to welcome you with open arms, guiding you from novice to expert in no time. Instapage offers an intuitive drag-and-drop editor that simplifies landing page creation. Users appreciate the quick learning curve, aided by comprehensive tutorials and resources that demystify the process for everyone. Forms.app excels in its user-friendly approach, appealing to those who may feel intimidated by more complex systems. The straightforward design makes it easy for newcomers to get going without fuss. Meanwhile, ActiveCampaign, with its multifaceted capabilities, may present a steeper learning curve, but it also provides extensive resources and tutorials that encourage users to become adept at leveraging its full potential. Regardless of where you start, all three tools promise a journey towards greater expertise, ensuring that your landing pages will not only look good but perform well.
Round Four - Support Solutions: Who's Got Your Back?
Customer support can feel like the trusty sidekick you can count on in times of need. Instapage offers robust support channels, including live chat and email, with an extensive knowledge base of articles and tutorials. They ensure users can find solutions quickly. Forms.app shines with its approachable support, offering simple FAQs and community forums where users can share insights and assist one another, creating a friendly environment. ActiveCampaign takes a more comprehensive approach, providing live chat, email support, and a wealth of training resources like webinars and guides. Each platform brings its unique flavor to customer support, ensuring users can always find the help they need.
Round Five - Pricing Structures: Finding Your Perfect Fit
When it comes to pricing, understanding the value for your marketing goals is crucial. Instapage offers various pricing tiers that cater to different user needs, ensuring that marketers can scale their investment as they grow. Forms.app attracts users with its competitive pricing, particularly favoring startups and smaller businesses. ActiveCampaign’s pricing structures correlate more with its marketing automation capabilities, offering various plans that come with a wider range of features but may pose a higher upfront cost. When exploring your options, consider what you truly value in a landing page builder – whether it's extensive features, robust support, or flexibility in pricing. Remember, making a wise choice can significantly impact your marketing effectiveness.
In conclusion, while all three platforms have their unique strengths, the right choice hinges on your specific business needs and priorities. Instapage shines in customization and speed, Forms.app excels in accessibility, and ActiveCampaign provides a solid all-in-one marketing solution. If you're looking to elevate your landing page efforts, taking Instapage for a spin with its free trial might just be the best way forward for your marketing strategy. So, which platform will you choose to power your next conversion success story?
