How Forms.app vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Forms.app and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. Act-On – Which One Stands Out?
Choosing the right landing page builder can feel like assembling your dream team of superheroes. Each contender brings unique abilities to the table, and selecting the one that aligns with your goals is crucial. Picture this: Instapage as the unstoppable force crafting high-converting, customizable pages, Forms.app as the intuitive builder focusing on ease and efficiency, and Act-On as the data-driven powerhouse geared towards comprehensive campaign management. The decision requires a careful examination of each platform's strengths and weaknesses to ensure it meets your marketing needs. This article aims to illuminate the keys for evaluating these three platforms, guiding you towards making the best choice for your business. So, pour yourself a cup of coffee, roll up your sleeves, and join us on this enlightening journey to find the perfect landing page builder for your strategy.
The Contenders: A Quick Overview
In the left corner, we have Instapage, a dedicated landing page builder known for its robust suite of customization tools that help marketers reduce costs, grow conversions, and deliver relevant landing page experiences. In the right corner stands Forms.app, an up-and-coming player that prides itself on user-friendliness and smooth integrations, ideal for those who want to build forms quickly without a steep learning curve. Finally, we have Act-On, a seasoned veteran in the digital marketing world, primarily focusing on automation and lead management. Each of these platforms claims its strengths, creating a friendly rivalry in the digital marketing arena. Whether you’re a small business owner, a marketer, or even an established enterprise, understanding how these platforms Stack up against one another will significantly influence your marketing strategy. Let's take a closer look at how they compare feature by feature.
Round One: Feature Showdown
Template Variety and User-Friendliness
When it comes to template variety, each platform has its unique offerings. Instapage boasts an expansive library of over 500 pre-designed templates, allowing marketers to choose from various styles that can easily be customized to fit their brand identity. These templates are not only visually appealing but are also optimized for conversion, ensuring functionality. In contrast, Forms.app provides a more limited selection of templates, primarily focused on forms and surveys, but what it lacks in quantity, it makes up for in simplicity. Users can create straightforward forms without much hassle. Act-On takes a different approach by offering a flexible layout system, enabling users to design landing pages that integrate seamlessly with their overall marketing initiatives. While its templates are versatile, the learning curve is steeper compared to Instapage's drag-and-drop editor. Overall, in terms of template variety and ease of use, Instapage takes the lead, making it the go-to choice for those prioritizing customization and user empowerment in their landing page design.
Instapage: The Champion of Customization and Conversion
Instapage is not just another landing page builder; it's a powerful ally for marketers aiming to optimize their conversion rates. With unparalleled customization options, Instapage empowers users to tailor their landing pages with precision. Whether it's adjusting layouts, embedding videos, or utilizing A/B testing tools, Instapage places the power firmly in the hands of marketers. This level of customization allows for a more targeted approach to audience engagement, which is crucial in today's competitive landscape. Additionally, the built-in analytics tools provide insights into user behavior, enabling ongoing optimization and improvements. Franchise owners, e-commerce businesses, and anyone looking to elevate their digital presence can leverage Instapage's features to enhance brand trust, customer loyalty, and conversion rates, making it an invaluable asset for any marketing strategy.
Round Two: Speed and Performance Metrics
Imagine entering a bustling café only to have to wait endlessly for your coffee. Frustrating, right? A similar scenario unfolds online—slow loading times can lead to high bounce rates and lost conversions. It's essential to evaluate how each landing page builder performs in terms of speed and overall responsiveness. Speed is a critical factor when it comes to user experience, as faster pages not only retain user attention but also contribute greatly to better search engine rankings. Let’s dive deeper into how each platform performs on this vital aspect.
Instapage Advantages:
- Lightning-fast loading speeds due to optimized page structures
- Built-in performance monitoring tools to track speed metrics
- CDN integration to ensure quick content delivery worldwide
- Ability to create AMP (Accelerated Mobile Pages) for mobile optimization
Forms.app Advantages:
- Quick form-loading times for a seamless user experience
- Automatic optimization for mobile devices
- Simple design that allows for quick edits and deployments
Act-On Advantages:
- Integrated performance metrics to track engagement and speed
- Optimized for marketing automation alongside speed
- Ability to run performance tests before launching campaigns
In conclusion, while all three platforms demonstrate commendable speed and performance, Instapage emerges as the leading option for marketers focused on ensuring fast loading times and minimal bounce rates, thereby reinforcing its role as a powerful tool in driving conversions.
Round Three: Usability for All Levels
Usability plays a crucial role in how effectively marketers can harness these platforms. Each tool aims to welcome users of varying skill levels, from beginners to seasoned professionals. Instapage shines with its intuitive drag-and-drop editor, enabling even novice users to design compelling landing pages swiftly. The platform provides ample tutorials and resources, which further ease the learning process. Forms.app embraces simplicity, allowing users to create functional forms in mere minutes, making it a favorite among those who prefer a straightforward approach without the fuss of complex settings. Conversely, Act-On boasts more comprehensive capabilities, combining landing page design with extensive marketing functionalities. While this added depth is a boon for experienced marketers seeking robust features, the learning curve may be daunting for new users who may feel overwhelmed by its capabilities. Overall, Instapage strikes a balance between customization and accessibility, making it the ideal choice for users looking to create stunning landing pages without the steep learning process.
Round Four: Customer Support Comparison
Customer support is like having a reliable sidekick on your marketing journey—always ready to lend a helping hand. Each platform offers various support options, but they cater to different user preferences. Instapage provides 24/7 chat support, ensuring that help is just a click away whenever questions arise. They also have a comprehensive knowledge base that users can tap into for self-help. Forms.app, while slightly less robust in this area, offers responsive email support and a straightforward FAQ section for quick resolutions to common queries. Act-On excels in its personalized approach by providing dedicated account managers for larger clients, ensuring that assistance is tailored to specific needs. Their support extends through live chat, email, and phone, giving users multiple channels to reach out. Ultimately, all three platforms deliver adequate support, but Instapage stands out for its immediate availability and extensive resources.
Round Five: Pricing Strategies Unveiled
In the world of marketing tools, pricing can significantly influence your choice. Instapage offers competitive pricing plans tailored to businesses of all sizes, ranging from basic to premium features based on needs. While it may require an investment, the value it provides in terms of conversion optimization and customization justifies the cost for many users. Forms.app is ideal for startups and smaller businesses looking for an economical option, as it typically comes with lower entry costs and flexible plans that expand as businesses grow. On the other hand, Act-On's pricing reflects its extensive features, which may make it more suitable for larger enterprises with dedicated budgets for marketing automation tools. When evaluating costs, consider how much you're willing to invest in features like support, customization, and performance monitoring. Ultimately, the right choice depends on evaluating the specific features each platform offers against your marketing goals and budget.
In summary, while Instapage, Forms.app, and Act-On have their distinct strengths, the right choice aligns with your unique needs. Instapage emerges as a leader in customization, conversion optimization, and customer support, making it a valuable asset for marketers wanting to maximize their landing page effectiveness. No matter which platform you choose, consider what features matter most to you and your business goals. Why not take Instapage for a test drive with a free trial? It may just be the competitive edge your marketing strategy needs.
