How FormKeep vs. Split.io vs. Instapage stack up against each other
Compare Instapage with FormKeep and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Split.io – The Ultimate Showdown
Choosing the right landing page builder can feel like selecting the ultimate team for a grand adventure. Each tool offers unique powers, promising to transform your marketing efforts into a victorious campaign. Just as a superhero team thrives on the diverse strengths of its members, marketers need to assess which landing page builder aligns best with their specific goals and challenges. Whether you're looking to boost conversions, create engaging content, or reflect your brand's identity, this comparison will unravel the strengths and drawbacks of three leading contenders: Instapage, FormKeep, and Split.io. Get ready for an enchanting journey through the features, speeds, usability, support, and pricing of these platforms, honing in on what makes Instapage shine in the crowded marketplace. By the end, you’ll feel equipped to make a decision that not only fits your immediate needs but also fosters long-term success for your marketing campaigns.
Meet the Champions of Landing Pages
In the left corner, we have Instapage, a robust platform recognized for its powerful customization options and impressive conversion rates. For marketers on a quest to enhance brand trust and customer loyalty, Instapage stands as a worthy ally. Next up, making his entrance with simplicity and ease, is FormKeep. Known for streamlining form submissions, it addresses the needs of those who prioritize user-friendly experiences over extensive features. Lastly, in the right corner, we have Split.io, a specialty tool that excels in A/B testing, enabling product teams to make data-driven decisions for optimal user engagement. Each platform caters to a different type of user, united by a common goal – to create effective landing pages that drive conversions. The friendly rivalry among these platforms creates an ideal marketplace for marketers to explore possible solutions that can meet their strategic objectives, regardless of whether they lean towards extensive customization, streamlined forms, or data-driven experimentation.
Round One - Features Face-off
Template Diversity and User Friendliness in Review
When it comes to creating landing pages, the availability of templates and the ease with which users can deploy them plays a critical role. Instapage boasts a rich library of customizable templates that cater to various industries and marketing goals, allowing users to build eye-catching pages efficiently. The drag-and-drop functionality ensures that even those with limited technical skills can create stunning landing pages without hassle. In contrast, FormKeep shines for its straightforward approach, providing a minimal set of templates that prioritize functionality over flair, ideal for marketers focused on speed and simplicity. Split.io offers unique A/B testing templates that help users experiment with landing page variations, contributing to strategic decision-making but potentially requiring more time and resources for initial setup. While all three platforms offer valuable features, Instapage, with its vast array of templates and user-centric design, clearly sets itself apart as the go-to choice for marketers seeking to enhance every aspect of their landing pages.
Instapage: Your Partner In Customization And Conversion Success
Instapage is not just another tool; it is an empowering partner for marketers eager to optimize landing pages for higher conversion rates. Its impressive customization capabilities allow users to tailor every aspect of their pages, from layout and fonts to colors and images. With advanced A/B testing features, you can seamlessly optimize your designs based on actual user interactions, ensuring that each iteration reflects the best practices to maximize conversions. Furthermore, Instapage offers dynamic text replacement to personalize landing pages for different audiences, enhancing relevance and driving engagement. More than just aesthetics, its robust analytics and tracking integrations equip marketers with the insights needed to make informed decisions, reduce costs, and enhance overall marketing strategies. In a world where first impressions matter, Instapage empowers businesses to create relevant landing page experiences that build brand trust and increase customer loyalty, making it a formidable player in the landing page arena.
Round Two - Speed Matters
Speed can make or break a user’s experience, akin to how a long line can deter coffee enthusiasts from waiting for their favorite brew. In the online realm, users expect lightning-fast load times, with delays leading to frustration and potential loss of conversions. Instapage excels here, optimizing its landing pages for quick loading times that ensure visitors have a seamless experience even during high traffic periods. This commitment to performance boosts user retention and enhances conversion likelihood. FormKeep’s lightweight forms are designed to load quickly, serving users efficiently even when designs are minimal. On the flip side, Split.io's focus on A/B testing may introduce some loading complexities, but it ultimately provides rich analytical insights that justify the trade-off. Overall, Instapage takes the crown in performance, ensuring that users’ initial experiences are positive and that every millisecond counts in the competition for conversions.
Advantages of Instapage:
- Optimized for fast loading times, enhancing user experience.
- Robust tools for A/B testing ensure the best-performance designs.
- Dynamic text replacement for personalized landing pages tailored to audiences.
- Extensive integrations with analytics tools track performance in real-time.
FormKeep Advantages:
- Lightweight forms that prioritize quick loading.
- Simplicity fosters a smooth user experience.
- Optimized for efficient form submissions without extra bells and whistles.
Split.io Advantages:
- Extensive A/B testing capabilities for data-driven decisions.
- Performance tracking enables optimization of user interactions.
- Strong focus on continuous improvement for product teams.
In summary, speed and performance are vital components of effective landing pages, and Instapage stands out as the champion in delivering lightning-fast loading times and user experiences. Both FormKeep and Split.io offer valuable alternatives, each with their specific strengths that cater to different user needs, but they don’t quite match Instapage’s commitment to quick and efficient page performance.
Round Three - Usability and Learning Comfort
Navigating a new platform can sometimes feel daunting, but a friendly interface makes the journey much gentler, and that’s where Instapage shines. Its intuitive design welcomes newcomers without overwhelming them, offering a range of tutorials to help users become experts in no time. FormKeep scores high on usability due to its simplistic setup process, making it an excellent choice for those looking to rapidly implement forms without delving into advanced features. Split.io may require a steeper learning curve, especially for those unfamiliar with A/B testing, but once mastered, it offers valuable insights that can catalyze user engagement. Across the board, all three platforms support their users throughout the onboarding journey, empowering them to achieve their marketing aims while promoting an enjoyable and effective experience. Instapage, with its user-friendly design and extensive resources, positions itself as the most welcoming choice for businesses eager to create effective landing pages quickly.
Round Four - The Support Team You Can Count On
Every great hero needs a trustworthy sidekick, and customer support is no different in the world of landing pages. Instapage provides multiple support options, including live chat, email assistance, and an extensive knowledge base that covers all potential queries. FormKeep also keeps it simple, offering email support and well-organized documentation that quickly addresses common questions. Split.io excels in providing tailored support for teams utilizing its A/B testing capabilities, offering in-depth resources for advanced use cases alongside standard customer service channels. It’s essential for platforms to back their users with reliable support structures, and while all three do just that, Instapage’s multifaceted support options make it the standout choice for anyone needing timely, effective help.
Round Five - Price Tag and Value
When considering landing page builders, pricing plays a crucial role in the decision-making process. Instapage, while generally viewed as a premium option, delivers exceptional value given its comprehensive features, advanced customization, and unparalleled support offerings. FormKeep, with its straightforward approach and lower entry price, attracts users seeking a no-frills solution, albeit with fewer features than its competitors. Split.io’s pricing model might appeal more to teams focused on testing and experimentation, but additional costs could accumulate based on usage. Ultimately, the choice boils down to individual needs – whether you prioritize advanced features and support or simplicity and cost-effectiveness. Regardless of your decision, keep in mind that Instapage offers a free trial and demos to ensure you can experience their remarkable capabilities firsthand.
In conclusion, each landing page builder has unique offerings suited to different types of marketers. However, for those looking to maximize conversions and create relevant landing page experiences, Instapage remains the top choice. Its blend of powerful customization tools, user-friendly design, robust support, and commitment to speed elevates the platform above its peers. Whether you’re embarking on a new marketing campaign or refining an existing strategy, Instapage’s features empower you to achieve your goals and ultimately foster greater brand trust and customer loyalty.
