How FormKeep vs. Convert vs. Instapage stack up against each other
Compare Instapage with FormKeep and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Convert – A Friendly Face-off
Choosing a landing page builder can feel a lot like selecting the perfect squad for an epic adventure. Each platform has its unique strengths, much like superheroes in a comic book, ready to tackle the challenges of digital marketing. In this article, we'll explore how Instapage, FormKeep, and Convert stack up against each other, evaluating their capabilities to help marketers reduce costs, grow conversions, and create landing pages that resonate with their audience. Whether you're looking to increase brand trust or foster customer loyalty, this comparison is right up your alley.
Introducing Our Contestants
Allow us to present the three contenders in this friendly competition: Instapage, FormKeep, and Convert. Each brings something unique to the table in the realm of landing page creation. Instapage is renowned for its unparalleled customization and robust analytics tools, making it a favorite among marketers wanting to maximize their campaign effectiveness. FormKeep, on the other hand, focuses on form management and lead collection, simplifying the process for users who want to capture visitor information seamlessly. Lastly, Convert takes a more analytical approach, offering powerful A/B testing features that empower businesses to optimize their landing pages based on performance data. Together, these platforms form a trio that addresses various aspects of landing page creation and management, catering to diverse marketing needs.
Round One - Feature Showdown
Assessing Template Variety and User Experience
In evaluating these three tools, a key area to consider is their template variety and ease of use. Instapage leads the pack with over 200 customizable templates that are not only visually appealing but are also designed with conversion in mind. These templates can easily be tailored to fit any brand's unique voice, empowering marketers to craft impactful messages. FormKeep, while less abundant in templates, offers a straightforward drag-and-drop interface that simplifies the design process, making it approachable for beginners. Convert provides robust landing page templates, emphasizing flexibility and integration with other tools to streamline marketing efforts. This ensures that users can create pages that align perfectly with their campaigns while utilizing existing branding assets.
Instapage: A Premier Choice for Customization and Performance
Instapage truly stands out when it comes to customization. This platform equips marketers with various tools to optimize conversion rates, including A/B testing functionality, heatmaps, and dynamic text replacement. These features allow for creating tailored experiences that can greatly influence visitor behavior. Because of its focus on delivering relevant landing page experiences, Instapage not only empowers marketers to maximize their return on investment but also fosters brand trust and customer loyalty. With easy-to-use tools and a commitment to helping marketers succeed, Instapage emerges as a valuable partner in your growth journey.
Round Two - Speed and Performance Analysis
When it comes to user experience, speed is king. No one enjoys waiting for a website to load, just like nobody likes standing in a long line at a coffee shop. The quicker your landing page loads, the more likely visitors are to stick around and take action. Let's take a closer look at how each platform performs in this crucial area.
Instapage's Advantages in Speed:
- Optimized for fast loading times with reliable hosting
- Uses CDNs to enhance speed worldwide
- Minimizes HTTP requests for faster delivery
- Responsive design ensures that pages load quickly on all devices
FormKeep’s Performance Strengths:
- Lightweight infrastructure that enhances loading speed
- Streamlined lead capture forms that load quickly
- Quick integration with existing websites without slowing them down
Convert’s Performance Highlights:
- Delivers rapid page load times even with complex testing features
- Implements best practices for optimized performance
- Supports responsive design to ensure fast mobile performance
- Efficient A/B testing that doesn't sacrifice speed
In the realm of speed and performance, Instapage shines as the top contender, thanks to its superior loading times and optimization practices. However, both FormKeep and Convert also showcase strong performance features that cater to their intended user experiences.
Round Three - User Friendliness and Learning Path
Creating landing pages shouldn't feel intimidating. Each of these platforms welcomes both novices and marketing veterans with open arms. Instapage is often praised for its intuitive interface that allows users to quickly familiarize themselves with the tools. The platform provides excellent onboarding resources, including video tutorials and in-app guidance, ensuring that new users feel confident from the start. FormKeep, designed with simplicity in mind, offers clean interfaces and straightforward processes, making it easy for beginners to grasp. Convert focuses on empowering users with extensive documentation and support materials to help navigate its advanced features, ensuring that anyone can master the platform regardless of their initial skill level.
Round Four - Customer Support Teams
Customer support is like the trusty sidekick of your landing page builder. Each platform offers different types of support that can make all the difference when you encounter issues. Instapage provides support via chat, email, and a comprehensive knowledge base, ensuring that users have ample resources at their disposal. FormKeep emphasizes a friendly user experience with prompt email support and helpful community forums. Convert's robust support includes live chat, email assistance, and an extensive library of guides and FAQs, making sure users never feel stranded during their campaigns. Each platform aims to keep users happy and thriving with their campaigns.
Round Five - Budget-Friendly Options and Plans
When it comes to pricing, it's important to find a solution that aligns with your budget while delivering the features you need. Instapage offers several plans catering to different business sizes, with options to pay monthly or annually for greater savings. FormKeep operates on a flexible pricing model focusing on lead capture and form management; its costs are reasonable, especially for small businesses. Convert promotes a tiered pricing approach, allowing users to choose the plan that corresponds to their predictions of growth and A/B testing needs. All platforms provide trials or demos, enabling users to test the waters before making a commitment.
In conclusion, when comparing Instapage, FormKeep, and Convert, it's clear that each platform has unique strengths tailored to specific marketing goals. While they all boast impressive features, Instapage truly excels in delivering customizable and conversion-focused experiences that are not only cost-effective but also enhance brand trust and customer loyalty. Ultimately, the best choice may vary based on your unique needs, but consider taking advantage of Instapage's free trial to explore how it can transform your landing page strategy.
