How Microsoft Forms vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. AB Tasty – Which One Will You Choose?
Imagine you're in a candy store – the sweet, colorful choices are all laid out, enticing you to make a selection. In the world of marketing, choosing the right landing page builder feels much like this delightful dilemma. With various platforms available, it can be overwhelming to decide which one truly serves your needs. Instapage, Microsoft Forms, and AB Tasty each offer unique features and benefits that can propel your marketing strategy forward. This article will explore how these contenders stack up against each other, helping you make an informed decision about which landing page builder will be your ultimate marketing ally. Let’s break down the key attributes of each platform and discover how they can cater to your specific needs as a marketer, all while promoting brand trust, customer loyalty, and higher conversion rates. So grab your notepad and let’s see who comes out on top.
Meet the Competitors: An Introduction to Our Three Heavyweights
In our bustling digital arena, we have three mighty contenders: Instapage, Microsoft Forms, and AB Tasty. Instapage is known for its sophisticated landing page capabilities that empower marketers to craft relevant and personalized experiences, ultimately reducing costs and boosting conversions. Not to be overlooked, Microsoft Forms shines in simple data collection and survey creation, making it a useful tool for capturing customer insights. Finally, AB Tasty offers an engaging environment for A/B testing and personalization, enabling marketers to make data-driven decisions. Each platform boasts its strengths, resembling friendly rivals eager to showcase their best features. Whether you're looking for comprehensive landing page customization or effective data collection tools, this article will delve deeper into what each of these platforms offers, ensuring you find the right fit for your marketing objectives.
The Feature Showdown: Examining Templates and User Experience
Usability and Template Variety: How They Stand Up
When comparing digital tools, it starts with features, specifically template variety and ease of use. Microsoft Forms provides a range of simple templates but lacks the depth that dedicated landing page builders like Instapage provide. Instapage offers a vibrant collection of customizable templates that cater to various industries and marketing objectives. Its user-friendly interface simplifies the process for beginners while providing expert-level tools for seasoned marketers. AB Tasty doesn’t hold back either, offering diverse templates tailored for A/B testing and user engagement, combining usability with effective design. While all three have unique approaches, they cater to different needs, making it essential for users to evaluate what features align best with their marketing goals. Instapage, with its rich customization options and focus on conversion rate optimization, emerges as the ultimate platform for marketers looking to enhance their online presence.
Instapage: Your Partner in Customization and Optimization
Instapage stands out for its remarkable customization abilities. Marketers using this platform can create landing pages that speak directly to their target audience, significantly enhancing conversion potential. Its suite of tools allows for detailed A/B testing and analytics, ensuring marketers can easily monitor and adjust their strategies according to real-time data. With Instapage, gone are the days of one-size-fits-all templates; the platform encourages businesses to tailor their landing pages based on user behaviors and preferences. This level of responsiveness not only boosts conversion rates but fosters brand trust and customer loyalty. By offering functionalities such as dynamic text replacement and easy integrations, Instapage elevates your marketing efforts, giving you the freedom to test, design, and implement successful landing page experiences that resonate with your audience. When it comes to supporting your marketing goals with robust tools, Instapage undoubtedly proves to be an indispensable ally.
The Speed Factor: How Fast Are These Platforms?
In the online world, the pace at which a landing page loads can make or break user experience. Think of it like the excruciating wait for your morning coffee – the richer and smoother it is, the more willing you are to stick around. When looking at speed, Instapage leads the pack with optimized landing page designs that ensure swift loading times. A seamless experience captures the audience’s attention without the distraction of slow transitions. Microsoft Forms, while efficient in handling forms, can be limited when it comes to speed in a complex marketing context where multiple elements are at play. On the other hand, AB Tasty focuses on performance, but with added features, it may experience slight delays during complex testing. Overall, marketers need to consider how these platforms affect user experience in terms of speed, as it plays a critical role in converting visitors into loyal customers.
Instapage's Speed Benefits:
- Optimized landing page designs reduce loading times effectively.
- Dynamic content delivery ensures fast user experiences.
- Mobile optimization for speed across devices.
- Robust analytics that do not hinder performance.
Microsoft Forms' Speed Benefits:
- Quick deployment for basic forms and surveys.
- Efficient handling of data collection.
- Integration with Microsoft tools for faster performance.
AB Tasty's Speed Benefits:
- Focus on performance with A/B testing.
- Customizable options that generally load quickly.
- Responsive designs that engage users without lag.
- Data-driven adjustments that enhance future load times.
In summary, speed and performance are crucial for landing pages, and among the three competitors, Instapage proves to be the fastest choice in enhancing user experiences. With optimized designs and load times, it emerges as the preferred platform for marketers aiming to improve conversion rates.
Navigating Usability: The Learning Curve for Each Platform
When it comes to usability, each platform adopts a friendly approach to accommodate newcomers and veterans alike. Microsoft Forms thrives on simplicity, making it a breeze for anyone to get started quickly. The intuitive design allows users to create forms without extensive training. Although it lacks the depth of customization, it serves a precise purpose in data collection for businesses. Instapage, known for its powerful features, still remains accessible. While the learning curve may be slightly steeper due to its advanced tools, abundant resources and support options help users along their journey to mastery. AB Tasty strikes a balance between sophisticated features and user-friendly design, which welcomes both inexperienced marketers and seasoned professionals. Each of these tools simplifies the journey, ensuring everyone can leverage their unique features to become proficient in building effective landing pages.
Support Systems: Who’s on Your Side?
The level of customer support offered by these platforms is indicative of their commitment to user satisfaction. Instapage provides 24/7 customer support, including chat and email options, ensuring that help is always within reach. Their extensive knowledge base and community forums serve as valuable resources for problem-solving and best practices. Microsoft Forms, integrated within the Microsoft ecosystem, benefits from solid support through Microsoft’s vast resources, yet it can sometimes fall short in real-time assistance. As for AB Tasty, they offer an array of support channels, including phone and email support, along with comprehensive training materials to guide users through their more complex features. Personifying customer support as loyal sidekicks captures the essence of the assistance each platform offers, underscoring the importance of having strong backing for smooth operations.
Analyzing Pricing and Value: What Each Platform Offers
Price is an important factor in choosing the right platform, and each contender has its own pricing structure tailored to accommodate different needs. Instapage offers various plans that scale with your business size, ensuring value as you grow. The comprehensive features it includes often justify the price, making it a worthwhile investment for marketers focused on landing page optimization. Microsoft Forms is generally more budget-friendly due to its simplicity and integration within the Microsoft suite, making it an excellent choice for companies needing basic functionalities without breaking the bank. AB Tasty, while typically priced higher because of its advanced capabilities, can provide good value for those who seek detailed analytics and A/B testing features. Each platform presents a different pricing structure that aligns with unique marketing objectives and budget constraints.
In conclusion, selecting the best landing page builder among Instapage, Microsoft Forms, and AB Tasty depends largely on your specific needs and goals. Each platform excels in particular areas—Instapage with its powerful customization and optimization tools, Microsoft Forms with its straightforward approach to data collection, and AB Tasty's focus on A/B testing and personalization. By evaluating features, usability, support, and pricing, you can identify which platform resonates with your marketing strategy. Do not hesitate to explore Instapage through a free trial or demo, as experiencing its full potential can empower you to reduce costs, increase conversions, and foster deeper connections with your audience.