How FormKeep vs. Canva vs. Instapage stack up against each other
Compare Instapage with FormKeep and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. Canva – The Ultimate Comparison Showdown
Choosing the right landing page builder is much like assembling a dream team of superheroes for a crucial mission. Each tool in the competition brings unique strengths to the table, battling for your marketing dollars and attention. Landing pages are the frontline warriors in your marketing strategy, capturing leads and converting visitors into loyal customers. In this epic comparison, we will analyze the strengths and weaknesses of three formidable contenders: Instapage, FormKeep, and Canva. Each offers something distinctive, whether it’s impressive templates, user-friendly interfaces, or robust customization options. As we unfold this story, readers will discover which tool aligns best with their marketing objectives, balancing costs and conversions effectively while enhancing brand trust and customer loyalty.
Meet the Players in This Digital Arena
In the left corner, we have Instapage, a powerhouse known for its focus on optimizing conversion rates through sophisticated landing page designs. Marketers flock to this platform because it helps them create tailored experiences that resonate with target audiences, crucial for maximizing ROI. In the other corner, we have FormKeep, a service that specializes in form handling and lead collection. While it may not boast the extensive design features of its competitors, it shines with its simplicity and effectiveness in gathering data. Finally, we have Canva, a popular tool primarily recognized for graphic design but also stepping into the realm of landing page creation. With its intuitive drag-and-drop interface and extensive library of design elements, Canva appeals to those seeking visuals without an extensive learning curve. Together, these three platforms showcase various approaches, enabling users to find the best fit for their unique needs.
Round One - Feature Showdown
Examining Template Selection and User Experience
When it comes to selecting templates for landing pages, variety and ease of use are paramount. Instapage offers a vast library of customizable templates designed for various industries and objectives. This not only saves time for marketers but also helps maintain brand consistency. FormKeep, on the other hand, has a more streamlined approach. While it focuses on form integration, it lacks the depth of templates that Instapage provides. Canva, known for its design prowess, boasts a wealth of visually stunning templates. However, the challenge lies in its core functionality as a design tool, which can lead to limitations in landing page optimization features and performance metrics. Each competitor has carved its niche, but it's clear that Instapage holds an edge in delivering well-rounded landing page experiences.
Instapage: Your Partner for Tailored Landing Experiences
Instapage stands out as a leader in customization and conversion rate optimization. With elements designed to enhance user engagement and conversion rates, it offers insights that make constructing a high-performing landing page seamless. The platform is built with advanced A/B testing capabilities, allowing marketers to fine-tune their pages based on real user interactions. Furthermore, its dynamic text replacement feature adjusts content to fit different audiences, increasing relevance and likelihood of conversion. Instapage empowers marketers to reduce costs, grow conversions, and deliver targeted landing page experiences that foster brand trust and customer loyalty. With such robust tools, it positions itself as not just another platform but a genuine partner in achieving marketing success.
Round Two - Speed Matters
In the world of online marketing, speed is akin to customer satisfaction in a café; a slow-loading page can deter users quicker than a long line at the counter. Users expect immediate access to information, and the speed at which a landing page loads can significantly impact bounce rates. Instapage is optimized for quick loading times, aiding in retaining users and ultimately boosting conversions. Conversely, FormKeep, while efficient, may not provide the same level of optimization for page speed during peak traffic times. Meanwhile, Canva designs can be heavily visual, which sometimes slows down loading times, making it less ideal for critical landing pages where speed is vital.
Instapage Strengths:
- Optimized loading times to enhance user experience
- Advanced A/B testing capabilities for performance monitoring
- Dynamic text replacement for tailored content
- Seamless integration with various marketing tools
FormKeep Strengths:
- Simple integration for form handling
- Efficient data collection capabilities
- Lightweight and easy to set up
Canva Strengths:
- Extensive library of design elements and templates
- User-friendly drag-and-drop interface
- Good for visually appealing graphics
In conclusion, while speed and performance remain critical factors in landing page success, Instapage emerges as the frontrunner. Its focus on fast-loading, optimized pages caters directly to marketers' priorities. Meanwhile, FormKeep and Canva have their respective strengths that appeal to particular user needs. Still, for those primarily concerned with efficiency and speed, Instapage clearly stands as the best choice.
Round Three - Usability Across the Board
As we navigate further, accessibility for both beginners and seasoned pros is vital. Instapage offers a user-friendly interface that does not compromise on functionality, allowing users to grasp the tools quickly without feeling overwhelmed. Most users report that the learning curve is manageable, making it a wise choice for those looking to dive into landing page design. FormKeep, with its straightforward form setup, is incredibly easy to use, making it perfect for anyone wanting maximum simplicity. Canva, being a graphic design tool at its core, flaunts a visually appealing workspace that helps users effortlessly explore their creativity, though it sometimes can be overwhelming with its extensive features. Regardless of your starting point, every platform promotes a supportive environment ideal for honing your skills.
Round Four - Support Systems in Action
When it comes to customer support, each platform has its unique flavor, serving as a sidekick ready to assist users. Instapage excels with various support channels including live chat, email, and phone, alongside an expansive knowledge base filled with tutorials and guides. FormKeep offers solid email support, catering to users needing assistance, but lacks live chat features. Canva provides extensive support resources including community forums and tutorials, but direct assistance may vary. Each platform provides a different level of support, ensuring that users feel more than just a number in their quest for assistance.
Round Five - Pricing Structures Compared
Understanding the pricing plans is crucial in making an informed decision. Instapage tends to be on the higher end, reflecting its extensive features and capabilities that empower marketers to achieve higher conversion rates effectively. FormKeep offers affordable plans suitable for startups and smaller businesses, focusing on form efficiency rather than design complexity. Canva, primarily offering a freemium model, provides essential design capabilities at no cost, but advanced features require a subscription. The right choice ultimately boils down to specific user needs and budget, emphasizing the importance of evaluating value provided by each platform.
As we wrap this comparison, it’s clear that each platform brings its unique strengths to the table. The best choice will depend entirely on individual needs and objectives. Whether you prioritize features, support, or budget, it’s vital to consider what’s most important for your landing page goals. Instapage, with its myriad of features and proven impact on conversion rates, offers a free trial for those eager to experience its capabilities firsthand. Step into the world of powerful landing pages by giving it a spin!
