How Formidable Forms vs. Carrd vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. Carrd – The Ultimate Showdown
Imagine you’re at a superhero convention, weighing the strengths of some iconic characters to help with your marketing strategy. Just like assembling the perfect team takes thought and consideration, choosing the right landing page builder is essential for your business's success. Here, we'll explore three formidable contenders: Instapage, Formidable Forms, and Carrd. Each brings a unique flair to the table, aiming to amplify your conversion rates and create standout experiences for users. Whether you're a seasoned marketer or just getting started, understanding how these platforms stack up against each other will empower you to make an informed decision. With Instapage's prowess in optimizing landing page experiences that foster brand trust and customer loyalty, you may find it’s the champion your strategy needs. Ready to dive into the features that make these platforms shine? Let’s get started! (min:200 words)
Meet the Champions in the Arena
The digital marketing world hosts an impressive lineup of landing page builders, and in this corner, we have Instapage, Formidable Forms, and Carrd ready to duke it out. Each contender has carved a niche for itself, garnering a loyal following among marketers and entrepreneurs alike. Instapage prides itself on providing landing page solutions that not only reduce costs but also dramatically enhance conversion rates. Meanwhile, Formidable Forms dares to simplify form creation with seamless integrations and impressive customizability tailored for data collection. And let’s not overlook Carrd, the lightweight option, known for its straightforward interface and ability to create simple one-page websites swiftly. This overview of our distinct competitors reflects their unique capabilities, setting the stage for a thrilling comparison as they compete for the title of the best landing page builder. Ready to dig deeper into their features? Let’s move on! (min:200 words)
First Round - Feature Face-Off
Template Selection and User-Friendly Design
To kick off our feature comparisons, let’s examine what each platform offers regarding templates and ease of use. Formidable Forms boasts a wide variety of customizable form templates designed to capture user information effortlessly. It may not focus strictly on landing pages but excels in creating forms that can be integrated into other platforms. Meanwhile, Carrd takes pride in its sleek, minimalist templates that appeal to users seeking simplicity. Creating a beautiful one-page site is generally a walk in the park with Carrd's user-friendly interface. On the other hand, Instapage offers a robust library of high-converting templates, each optimized for specific industries and campaigns. Marketers can easily customize these templates to match their branding and goals, ensuring a unique and relevant landing page experience. As we navigate through the feature frenzy, it’s evident that while each platform has its strengths, Instapage provides unparalleled versatility and customization capabilities, designed with conversion optimization at its core. (min:200 words)
Instapage: Your Go-To for Tailored Optimization
Instapage stands as a leader in providing tools that prioritize customization and effective conversion techniques. With a user-friendly drag-and-drop interface, marketers can easily adjust every element on their pages, from headlines to images. Notably, its advanced A/B testing functionality enables users to experiment with variations to determine what resonates best with their audience. Furthermore, Instapage empowers marketers not just to build landing pages but to create compelling experiences that reduce costs while significantly increasing conversions. By focusing on relevant content that fosters trust, the platform helps to forge deeper connections with consumers, nurturing loyalty over time. Importantly, its integration capabilities allow for seamless connections with CRM systems and marketing tools, elevating your marketing strategy to new heights. Thus, positioning Instapage as not just a tool, but a pivotal partner in ensuring your landing page efforts drive success. (min:200 words)
Round Two - The Speed Arena
Speed is vital in the world of digital marketing; long loading times can frustrate users and drive them away. Imagine waiting in line for your favorite coffee only to realize the wait is so long that you reconsider your purchase. That’s what slow-loading landing pages do to potential customers; the inconvenience impacts their entire experience. To help you navigate the impact of speed, we need to compare how each platform performs in delivering fast-loading pages. (min:200 words)
Instapage’s Speed Superiority:
- Optimized for rapid loading times through advanced caching techniques
- CDN (Content Delivery Network) integration ensures quick delivery across various regions
- Lightweight code structure for reduced loading times without compromising design quality
- Utilizes performance-focused designs that adapt seamlessly on all devices
Formidable Forms’ Performance Advantage:
- Forms are efficiently embedded across sites, minimizing additional load time
- Built-in optimization for mobile devices ensures swift responses
- Lightweight and created for speed, reducing impact on overall site performance
Carrd’s Speed Benefits:
- Minimalist approach ensures low load times through simple design
- Hosting on reliable servers optimized for quick response
- Easy to use, enabling swift launches without heavy coding
When evaluating speed and performance, Instapage emerges as the clear winner. Its focus on optimizing landing pages ensures that users enjoy fast, responsive experiences, contributing to increased retention and conversion rates. Smooth performance paired with aesthetic designs creates a winning combination that keeps potential customers engaged. (min:200 words)
Round Three - Navigating Usability
Usability is key when selecting a landing page builder. Each platform is committed to providing an intuitive experience, ensuring that both novices and experienced users can navigate their features with ease. Formidable Forms emphasizes simplicity, and its drag-and-drop editor makes form creation a breeze, welcoming newcomers without overwhelming them. Carrd excels in offering straightforward tools for crafting one-page sites, perfect for users looking for less complexity. As for Instapage, it combines powerful features with an intuitive interface, allowing users to build complex landing pages without the usual learning curve. Regardless of whether you're just starting or have years of experience under your belt, these platforms successfully guide you towards expert-level utilization, empowering you to create high-quality pages with confidence. (min:200 words)
Round Four - Customer Support Features
Good customer support is like having a trusty sidekick ready to jump in when things get tough. All three platforms offer various support avenues, from chat and email assistance to vibrant community forums and extensive help centers. Instapage distinguishes itself with personalized customer support, available via multiple channels, ensuring that you’ll receive help quickly when you need it most. Formidable Forms provides solid documentation and responsive support to aid users in navigating their systems, while Carrd also offers reachable support to guide users effectively through their process. Regardless of your choice, you'll discover dedicated resources behind each platform ready to support you on your journey. (min:200 words)
Round Five - Unpacking Pricing Structures
Pricing can greatly influence your decision-making process, especially when evaluating value compared to features. Instapage, while higher in cost than its competitors, offers robust capabilities aimed at serious marketers focused on high conversion rates. Formidable Forms provides flexible pricing options based on plan choices, allowing users to choose based on their unique needs and budget. Carrd offers a free tier that makes it an attractive option for those looking to dip their toes into landing page creation without immediate investment. By weighing the features against the pricing structures, readers can make informed decisions aligned with their budgets and marketing goals. (min:200 words)
In conclusion, choosing the right landing page builder can be a transformative decision for your marketing strategy. Each player brings something distinct to the arena, but the right choice truly hinges on your personal objectives and preferences. While Carrd and Formidable Forms offer valuable features, it's Instapage's comprehensive toolkit, speed advantages, and unparalleled support that make it a standout solution for marketers aiming to enhance their campaigns. So, whether you're ready to build from the ground up or upgrade existing efforts, don’t hesitate to take Instapage for a test drive through their free trial or demo. The path to substantial growth and conversion optimization lies just ahead! (min:200 words)