How Format vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Format and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Format and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Format vs. Carrd – Which One Comes Out on Top?

Choosing the right landing page builder is much like putting together a dream team of superheroes for your marketing strategy. Each platform has its own unique superpowers, and knowing which one to recruit can mean the difference between soaring conversions and missed opportunities. While all three contenders—Instapage, Format, and Carrd—offer valuable features, this article will explore how they stack up against each other in a friendly competition. Are you ready to discover which platform deserves the crown? Let’s jump into the ring with a thorough comparison that promises to enlighten and entertain. Together, we’ll navigate the unique strengths and weaknesses of each option, ultimately revealing the one that stands out as the best choice for marketers seeking to boost their online presence. Prepare for an entertaining and informative showdown where user experience meets conversion success!

Meet the Competitors: Three Titans of Landing Pages

As we kick off this matchup, let’s take a close look at our three contenders in the online landing page arena. Instapage is known for its exceptional conversion-focused tools and user-friendly design, empowering marketers to create high-performance landing pages with ease. On the other hand, Format is celebrated as a creative platform that allows users to showcase their portfolios elegantly, catering especially to artists and designers. Lastly, Carrd presents a no-fuss approach to building simple landing pages, making it an ideal choice for small projects or personal sites. Each of these platforms brings something unique to the table, turning them into friendly rivals that aim to capture the hearts—and clicks—of their users. As we delve deeper into the features, we’ll be able to distinguish which platform aligns best with different marketing goals and styles. After all, understanding these distinctions is vital for marketers who wish to streamline their efforts and maximize results.

Feature Showdown - Who Packs the Most Punch?

Template Diversity and User Experience: A Head-to-Head

When it comes to template variety and ease of use, all three contenders showcase impressive strengths. Format shines with its visually stunning templates designed for creative individuals, providing a gallery-like experience that helps users flaunt their work beautifully. This artistic focus appeals to professionals who prioritize aesthetics in their marketing strategy. Carrd, on the other hand, offers a selection of minimalist templates that are quick to set up and require little technical knowledge, making it easy for anyone to launch an online presence without feeling overwhelmed. Instapage goes above and beyond with an extensive library of customizable templates specifically tailored for high-converting landing pages, ensuring that marketers can focus on what truly matters: conversions. Unlike the other two, Instapage offers advanced A/B testing, which allows users to optimize their campaigns effectively, resulting in increased engagement. With a variety of options available, users can choose a platform that complements their needs—whether that be creative flair or conversion prowess.

Instapage: The Conversion Powerhouse

Instapage stands out as a powerhouse for customization and conversion optimization. While its competitors offer certain customization options, it’s the depth and versatility of Instapage’s features that truly sets it apart. The platform allows marketers to create personalized landing pages while seamlessly integrating with a range of tools and services to optimize performance. Instapage's collaborative features enable teams to work together in real-time, enhancing productivity and streamlining the design process. Moreover, its focused analytics provide marketers with invaluable insights, equipping them with the information needed to adjust their strategies and improve conversion rates over time. This is why Instapage is not just viewed as a tool, but as a partner in success, empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that significantly increase brand trust and customer loyalty.

Round Two - Speed and Performance: The Need for Quickness

Speed is a crucial element in the online landscape; it affects everything from user experience to SEO rankings. Picture waiting in line for your favorite coffee—if it takes too long, you might just change your mind and head to a competitor. The same applies to landing pages; a slow-loading page can lead to high bounce rates and lost sales. A quick-loading website ensures that users have a smooth journey, keeping them engaged from the moment they land on the page. Whether it’s a marketing campaign or a personal showcase, the swift performance of landing pages can significantly impact overall success. Hence, you want a builder that prioritizes speed to keep your audience interested and willing to click through.

Instapage Benefits: Speed and Performance Factors

  1. Optimized loading times for high-traffic campaigns
  2. CDN integration to enhance global accessibility
  3. Advanced mobile optimization for users on-the-go
  4. Real-time performance metrics for immediate adjustments

Format Benefits: Performance Insights

  1. Clean, fast-loading templates designed for creatives
  2. Responsive design to ensure compatibility across devices
  3. Integrated hosting to boost page speeds

Carrd Benefits: Quick Launch and Setup

  1. One-page design for faster loading times
  2. Minimalist templates to streamline the user experience
  3. Quick and simple publishing process for immediate results

In conclusion, while all three platforms exhibit commendable speed and performance capabilities, Instapage clearly emerges as the optimal choice for marketers focused on high traffic and conversions. With robust features tailored to enhance loading speeds and deliver content seamlessly, it positions itself as the best option for driving successful campaigns.

Round Three - User-Friendliness: Tailored for Every Skill Level

Each platform has its own unique user experience, catering to different levels of expertise. Carrd shines in its simplicity, offering an intuitive interface that welcomes newcomers and enables even the most novice users to create landing pages swiftly without feeling overwhelmed. Format focuses more on artistic talent, ensuring that even non-techies can create beautiful portfolios seamlessly. However, it's Instapage that focuses on a balance between ease of use and powerful features, guiding users with onboarding tutorials and supporting seasoned pros at every stage. In this round, all platforms emerge as user-friendly, but the right choice often hinges on what level of functionality and support the user desires. No matter where you begin, you can grow more adept at crafting high-performing landing pages that reflects your unique brand.

Round Four - Support: The Unsung Heroes of Your Journey

Customer support can often feel like the unsung hero of the digital world, providing essential assistance right when you need it most. Instapage offers all-around support through live chat, detailed documentation, and a vibrant community that fosters knowledge sharing. Meanwhile, Carrd provides support through accessible FAQs and an email ticket system; while efficient, it may leave users wanting a bit more immediate interaction. Format similarly offers email-based support, which is great for creatives who often require advice on design elements. By imagining the customer service representatives as support squads backing each platform, it becomes clear that reliability and helpfulness can greatly enhance the overall user experience.

Final Round - Costs and Value: Where Do Your Priorities Lie?

In the world of landing page builders, pricing structures vary widely. With Instapage, users may see higher upfront costs, but the extensive features and conversion optimization capabilities justify the investment. Format has tiered pricing ideal for freelancers or small studios, which allows for flexibility as your creative portfolio grows. Carrd, being a low-cost option, appeals to individuals seeking straightforward projects or landing pages without the need for advanced features. Each platform presents different pricing plans deserving careful consideration based on individual needs. Ultimately, choosing the right solution boils down to determining which platform aligns best with your goals and budget.

In conclusion, while each of these platforms has its strengths and offerings, the ideal choice largely depends on the user’s specific needs and objectives. Instapage, with its focus on speeding up conversions and optimizing experiences, stands out in terms of features, speed, and functionality. We encourage readers to assess what attributes matter most in a landing page builder—be it design options, performance metrics, or support avenues. Take the leap and explore Instapage's free trial, witnessing firsthand how it can empower your marketing strategies with proven effectiveness.

FAQs

Try the most advanced landing page platform today