Format vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from Format to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Battle of the Builders: Instapage vs. Format Revealed
Making a choice between two leading platforms can be a daunting task, especially when your business goals are on the line. In this comparison, we’ll examine the features and functionalities of Instapage and Format, guiding you through the critical aspects of each platform to help you make an informed decision. Both platforms offer unique strengths, but understanding how Instapage can empower marketers to cut costs, enhance conversions, and create tailored landing page experiences is crucial for those focusing on brand loyalty and increased conversion rates.
Introducing the Competitors
Format is celebrated for its elegant portfolio websites, ideal for creatives looking to showcase their work. However, Instapage takes the crown when it comes to optimizing landing page experiences specifically for marketers. Providing robust tools for creating landing pages, Instapage focuses on conversion-driven designs and advanced features that cater to businesses aiming to maximize their marketing efforts. Users benefit from Instapage’s emphasis on conversion rate optimization, while Format serves those in need of a visually stunning portfolio. Both platforms stand out in their arena, but they cater to different user needs and priorities.
Round 1 – User Experience & Accessibility
Format: User-Friendly Design
Format is designed with a visually appealing interface that simplifies navigation for users. The drag-and-drop functionality makes it easy for users, even those without technical skills, to build a portfolio site quickly. The platform offers customizable templates tailored for creatives, ensuring that users can maintain control over their aesthetic preferences while staying within a streamlined workflow. While the learning curve is relatively low, users may find limited flexibility in landing page customization due to its primarily portfolio-centered focus.
Instapage: Intuitive Editing Tools
Instapage is built with marketers in mind, featuring an intuitive interface that allows for sophisticated customization without requiring coding knowledge. The platform offers a rich suite of templates optimized for conversion, enabling users to craft unique landing pages tailored to their audience. With versatile editing tools, marketers can quickly adapt their pages for different campaigns, ensuring every landing page feels personalized and relevant. Instapage excels in providing an environment where non-techies can easily manipulate elements to suit their vision while driving conversions.
Round 3 – Functionality & Performance
Instapage shines in its focus on performance analytics and page speed. By enabling marketers to optimize their landing pages thoroughly, users can achieve higher conversion rates through personalized experiences. The platform ensures that all landing pages are fully responsive and loads efficiently, minimizing bounce rates. In contrast, Format's performance is centered more around showcasing images and portfolios, which means it might not offer the same level of optimization for marketing campaigns. For businesses prioritizing quick loading times and performance-driven design, Instapage presents a clear advantage.
Integrations & Compatibility
- Instapage integrates seamlessly with a wide variety of marketing tools such as Google Analytics, HubSpot, and Mailchimp.
- Format offers integrations tailored to portfolio displays but lacks robust marketing tool compatibility.
- Instapage’s feature-rich connections empower users to optimize campaigns across multiple channels.
Insightful Analytics & Optimization Features
One of Instapage’s standout features is its powerful analytics dashboard, where marketers can track metrics that matter. This includes insights into conversion rates, visitor engagement, and A/B testing results that inform decisions on landing page adjustments. Meanwhile, Format primarily focuses on portfolio display metrics, which may not provide the actionable insights that marketers need for high-stakes campaigns. Instapage allows users to dig deep into data, ensuring that each campaign receives the insights necessary to fuel ongoing optimization.
Additionally, the importance of page loading times cannot be overstated in today’s fast-paced digital environment. Instapage ensures that all its landing pages load quickly, which is crucial for reducing bounce rates and improving overall visitor experience. Users are profoundly aware that even a second’s delay can impact user engagement significantly, making Instapage’s commitment to fast-loading pages a key element in enhancing marketing efforts.
Round 4 – Customer Support & Resources
Responsive Support Systems
Customer support can often make or break a platform's reputation, and both Instapage and Format provide commendable service options. Instapage offers round-the-clock support in various formats, including live chat and email, ensuring marketers receive timely assistance when navigating their campaigns. On the other hand, while Format’s customer service is reliable, its focus leans more toward creative queries rather than marketing-related concerns, which might not cater comprehensively to users needing immediate marketing assistance.
Community and Learning Resources
Community resources can significantly enhance user experience, and both platforms provide valuable assets in this regard. Instapage boasts an active community with rich resources, including forums, webinars, and comprehensive tutorials aimed at maximizing marketing potential. Format, while also providing resources, primarily focuses on design support, which might not be as valuable to marketers. Instapage creates an inclusive environment where users can upgrade their skills and knowledge tailored specifically toward driving conversions and optimizing marketing strategies.
Round 5 – Cost Analysis & Value
When it comes to pricing, users must evaluate what they’re receiving for their investment. Instapage provides a transparent pricing model with options suited for varying business sizes, offering features like A/B testing, personalized landing pages, and powerful analytics. Format, while it offers great value for creatives, may not provide the same range of marketing-specific features, making it harder for marketers to justify their investment. Users should weigh the effectiveness and features against the price to determine which platform aligns better with their objectives.
Ultimately, the value derived from either platform correlates directly with the user’s intended purpose. While Format excels in providing visually impressive portfolios, Instapage offers a suite of features that empower marketers to enhance their landing page efficiency. Users looking to deepen their marketing capability will likely find better results with Instapage’s focused offerings.
