How FormAssembly vs. Builderall vs. Instapage stack up against each other
Compare Instapage with FormAssembly and Builderall to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. Builderall – The Ultimate Showdown for Marketers
Choosing the right landing page builder is like picking the perfect sidekick for your marketing adventures. Just as Batman needs Robin and Spider-Man has his trusty allies, marketers want tools that can help them tackle challenges and seize opportunities. In today’s marketing landscape, three critical contenders have stepped into the ring: Instapage, FormAssembly, and Builderall. Each brings unique strengths and capabilities that can transform how businesses approach their landing pages. In this article, we’ll explore what sets them apart, how they stack up against each other, and why Instapage stands out as a clear favorite, empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. So grab your cape, and let’s dive into this marketing match-up that is both enlightening and enjoyable as we uncover who reigns supreme in the world of landing pages!
Meet the Competitors – A Quick Overview
Let’s introduce our three contenders as they prepare for the battle of the builders. First off, we have Instapage, renowned for its exceptional customization options and robust analytics that help marketers fine-tune their campaigns for maximum impact. Next in line is FormAssembly, a platform that focuses on creating versatile forms and surveys, aiming to capture leads and drive conversions seamlessly. Lastly, we have Builderall, a versatile all-in-one marketing platform that offers a myriad of features including landing page creation, email marketing tools, and more. Each of these platforms boasts its unique strengths, making them formidable players in the landing page arena. Instapage stands out for its focus on conversion optimization and delivering a smooth user experience, while FormAssembly excels in data collection and automation capabilities, and Builderall presents a comprehensive suite of tools for marketers looking to manage their entire strategy under one roof.
Round One - Feature Comparison Showdown
Template Variety and User Experience
In the first round, we evaluate the treasure trove of templates and the overall user experience offered by our contenders. Instapage impresses with over 200 templates designed specifically for different industries and marketing goals, allowing marketers to launch pages quickly and efficiently. The drag-and-drop editor enhances usability, making it accessible for both beginners and experienced users. FormAssembly, while not primarily focused on templates, offers customizable forms that integrate easily into landing pages, ensuring that marketers can capture data effectively. In contrast, Builderall showcases a diverse range of templates as well, but users often find the interface a bit cluttered compared to Instapage, potentially hindering the editing experience. Ultimately, Instapage comes out on top in this round, providing a seamless experience coupled with a wealth of customization options.
Instapage: Your Partner in Success
Instapage doesn’t just provide tools; it stands as a true partner in marketers' success by offering unmatched customization and conversion optimization features. With its sophisticated A/B testing functionalities, users can experiment with different versions of their landing pages to discover what resonates the most with their audience. Moreover, the real-time collaboration feature allows teams to work together effortlessly, ensuring that everyone is on the same page throughout the design process. Essential integrations with tools like Google Analytics and CRM platforms enable marketers to track performance and manage leads effectively. The overall emphasis on improving conversion rates and creating relevant landing page experiences positions Instapage as a leader in the industry, making it an invaluable asset for marketers aiming to drive better results.
Round Two - Speed and Performance Analysis
As we venture into the second round, let's consider how speed impacts user experience, akin to the frustration of waiting in a long queue at your favorite coffee shop. Instapage shines in this category, boasting fast loading times generally under one second, which is crucial in today’s competitive landscape where every second counts. A fast-loading page not only enhances user satisfaction but also plays a significant role in SEO rankings. FormAssembly follows suit with respectable speed metrics for form submissions, although overall page performance takes a backseat to Instapage’s capabilities. Builderall, while it offers a wide range of functionalities, often experiences slower loading speeds, which could detract from the user experience. Hence, it seems that Instapage takes the win in this round as well.
Why Instapage Excels in Speed and Performance:
- Lightning-fast loading times to boost user retention.
- Robust infrastructure ensuring high uptime and stability.
- Optimized for mobile devices, enhancing accessibility.
- Advanced caching technologies to load pages efficiently
FormAssembly's Strengths in Speed and Performance:
- Quick form loading speeds for better lead capture.
- Efficient data handling capabilities.
- Integration with external applications for seamless performance.
Builderall's Performance Insights:
- Comprehensive tools bundled, but speed can lag.
- Responsive designs aimed at mobile users.
- Page speed optimization techniques within the platform.
- Variety of features that might overextend performance.
In conclusion, speed and performance are critical factors to consider when choosing a landing page builder. Instapage clearly emerges as the front-runner due to its unparalleled loading times and overall efficiency. While FormAssembly and Builderall both provide valuable tools, they face limitations in this area that marketers should consider in their selection process.
Round Three - Usability: Navigating the Platforms
In this round, we’ll evaluate how each platform welcomes both newcomers and seasoned users. Instapage is designed with user-friendliness in mind, offering an intuitive interface that allows users to create stunning landing pages without prior technical knowledge. The helpful tutorials and documentation encourage users to explore all features confidently. FormAssembly maintains a user-friendly setup for building forms but may require a learning curve for more complex features. Builderall, with its multifaceted features, can overwhelm users at first glance, but it offers extensive training materials to empower users on their journey to mastery. Overall, Instapage’s commitment to a straightforward design process makes it a preferred choice for those who seek an easy entry point into landing page creation.
Round Four - Customer Support: The Reliable Allies
Let’s personify each platform's customer support as loyal sidekicks, always on standby to offer assistance. Instapage’s support team is highly regarded for its responsiveness, providing help via chat and email, with a dedicated knowledge base that offers a plethora of resources. FormAssembly provides robust support options, including live chat and community-driven forums, allowing users to share knowledge and resolve issues collaboratively. Builderall also has a support system in place, offering tickets and a community forum, but the response times can vary. Overall, Instapage’s support network rings with cheers, as they prioritize customer satisfaction and connectivity.
Round Five - Pricing and Plans: Getting the Best Value
As we enter the final round, pricing structures come into play. Instapage presents a flexible pricing model that adapts to the specific needs of users, offering plans that scale based on features needed while also providing a free trial. FormAssembly tends to be on the pricier side, particularly for advanced features, so users should assess if the investment aligns with their conversion goals. Builderall, with its all-in-one platform, provides numerous features at a competitive price, but users should weigh the value of all components against what they actually need. As we dissect these pricing structures, it’s essential to understand that the best choice hinges upon individual preferences and objectives. While all three choices have their merits, Instapage’s balance of comprehensive features with a competitive pricing strategy makes it a strong contender.
Wrapping up, while each platform has its unique strengths and weaknesses, the ultimate decision boils down to what you value most in a landing page builder—be it customization, speed, customer support, or pricing. If you are looking to enhance conversions and establish strong brand trust, you may want to consider giving Instapage a trial run. With its focus on delivering relevant landing page experiences, it’s designed to help marketers achieve their goals efficiently. So why not take Instapage for a spin today?
