How FormAssembly vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with FormAssembly and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. ActiveCampaign – The Ultimate Showdown
Choosing the right landing page builder can be like assembling your dream team for a critical mission. Each tool brings unique strengths to the table, and your challenge is to figure out which one will help you score big in your marketing efforts. In this article, we will take a friendly and thorough look at three popular contenders: Instapage, FormAssembly, and ActiveCampaign. Each has its own set of features, benefits, and user experiences. Whether you are a seasoned marketer or just starting, this comparison aims to shine a light on the potential of these platforms and help you make an informed decision. So, grab a coffee, relax, and let's dig into the details of what each platform offers. You might even find yourself entertained along the way as we paint a picture of the capabilities of these tools.
Meet the Challengers: Instapage, FormAssembly, and ActiveCampaign
Our three contenders are worthy rivals in the digital marketing arena. Instapage is renowned for its focus on creating high-converting landing pages with impressive customization options. FormAssembly stands out in the realm of form solutions and data collection, allowing marketers to build forms seamlessly integrated into their workflows. Meanwhile, ActiveCampaign is celebrated for its robust email marketing automation and CRM capabilities that also extend into landing page creation. Each tool has carved out a niche, making it essential to understand their offerings if you're serious about enhancing your marketing strategies. By providing insights into their strengths and weaknesses, we aim to help you find the perfect fit for your business needs as you look to reduce costs, grow conversions, and deliver personalized experiences that boost brand trust and loyalty.
Round One: A Closer Look at Features
Template Diversity and User Experience
In this round, we explore the variety of templates and the usability of each platform. Instapage comes with a vast library of customizable templates that cater to various industries and marketing goals, making it easy for marketers to create visually stunning landing pages. FormAssembly, while primarily focused on forms, also offers templates that can be customized but may not offer the same design flexibility as Instapage. ActiveCampaign, known for its email capabilities, provides landing page templates featuring automated integrations that make seamless transitions from email to conversion. While all three tools allow users to create engaging landing experiences, Instapage shines in template diversity and customization capabilities, standing as a comprehensive solution for marketers focused on optimizing conversion rates.
Instapage: Your Partner in Customization and Improvement
Instapage is not just another tool; it's a dedicated partner for marketers aiming for the best results. With unmatched customization features, it allows marketers to adjust every element of their landing pages. Whether it's drag-and-drop functionality or A/B testing for optimization, Instapage provides marketers with the resources to fine-tune their pages for maximum impact. The platform also prides itself on conversion rate optimization tools, such as heatmaps and analytics that help users understand customer behaviors. This wealth of features plays a crucial role in reducing costs by minimizing wasted ad spend, building brand trust through tailored experiences, and ultimately driving higher conversion rates. It seamlessly integrates with various marketing tools, ensuring that your landing page is aligned with your overall strategy and goals.
Round Two: Speed and Performance – The Race Against Time
Let's talk about speed—a critical factor that can make or break the user experience. In digital marketing, slow-loading pages can lead to significant drop-offs and lost conversions. Imagine waiting for your coffee when you're already late for a meeting; it can feel like an eternity! Instapage prioritizes speed by optimizing images and improving load times, ensuring that visitors don’t bounce off before they even see your offer. FormAssembly's performance is decent when it comes to form submissions, as it effectively processes data, but its loading speed may not match Instapage's efficiency. ActiveCampaign also performs well in delivering content quickly, especially with its email-to-landing page capabilities. However, when it comes to landing pages specifically, Instapage remains the top contender in ensuring swift delivery to keep users engaged.
Instapage’s Advantages in Speed and Performance
- Utilizes advanced caching techniques for rapid load times.
- Mobile-optimized designs ensure high-speed performance on all devices.
- Automatic image optimization to enhance loading efficiency.
- Consistent uptime guarantees to ensure accessibility at all times.
FormAssembly's Performance Edge
- Quick and efficient form processing for data collection.
- Integrated workflows help improve overall submission times.
- User-friendly interface allows for rapid customization.
ActiveCampaign's Speed Highlights
- Fast email delivery ensures prompt landing page transitions.
- Well-structured automations create an efficient user experience.
- Responsive page designs enhance performance across devices.
In conclusion, while each platform demonstrates strengths in speed and performance, Instapage clearly stands out. Its focus on optimizing landing page load times and delivering seamless user experiences solidifies its position as the preferred choice for marketers aiming for effective engagement.
Round Three: Navigating Usability and Learning Curve
When it comes to usability, each platform offers varying degrees of ease for newcomers and seasoned professionals alike. Instapage prides itself on being user-friendly, with a clean interface that welcomes users to explore its extensive features without feeling overwhelmed. The drag-and-drop functionality is intuitive, perfect for both novices and experienced marketers. FormAssembly offers a straightforward setup process, providing users with accessible forms and data collection solutions. However, it may require a slight learning curve for advanced integrations. ActiveCampaign’s interface can be initially complex due to its extensive capabilities, though it offers a wealth of resources to assist users in navigating its features. Overall, each platform is designed to help users grow their skills, with Instapage’s ease of use making it particularly appealing for those looking to dive into landing page creation seamlessly.
Round Four: Customer Support and Community Assistance
Every hero needs a sidekick, and in the world of software, support is the trusty ally that ensures users are never left stranded. Instapage offers 24/7 customer support through multiple channels, including live chat, email, and phone. They also boast a comprehensive library of guides and tutorials. FormAssembly offers solid customer support with knowledgeable representatives, although response times may vary. Additionally, the platform has an active community forum which allows users to share insights. ActiveCampaign provides extensive support options, including online chat and resources that guide users through the system. Community-driven support is also a bonus, allowing users to help each other navigate challenges. When it comes to finding assistance, each platform has its own way of resolving user issues, but Instapage’s round-the-clock support puts it ahead in this regard.
Final Round: Evaluating Pricing and Value
Price comparison can be crucial when selecting the right platform. Instapage operates on a subscription model with tiered pricing, offering various features at each level, which can be beneficial for businesses of different sizes. FormAssembly provides flexible pricing primarily based on the number of forms or submissions, which can be economical for businesses that focus on form-based interactions. ActiveCampaign’s pricing is based on email marketing capabilities, which may come at a premium but offers value given the extensive automation features. While all three platforms bring unique pricing structures to the table, it’s crucial for users to evaluate their specific needs and goals to ensure they select the most effective solution. Instapage also has a free trial, giving users the opportunity to experience the platform before fully committing.
Ultimately, the best choice among Instapage, FormAssembly, and ActiveCampaign will depend on your unique requirements. Whether your priority is robust features, dedicated support, or cost efficiency, it is essential to reflect on what matters most to your marketing strategy. We invite you to take Instapage for a test run with a free trial to see firsthand how it can help you deliver personalized landing page experiences that foster trust, loyalty, and significantly enhance conversion rates.
