How Fluent Forms vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Fluent Forms and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Fluent Forms and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Fluent Forms vs. Divi Builder – Which One Fits Your Needs?

Choosing the right landing page builder is much like assembling your dream team of superheroes; each contender brings unique skills to the table. It’s essential to find the one that aligns best with your marketing strategy, allowing you to boost conversion rates and enhance user experience. Here, we explore three leading platforms: Instapage, Fluent Forms, and Divi Builder, shedding light on their strengths and weaknesses. While all three tools are crafted to help marketers, understanding their individual features can guide you toward making an informed decision that amplifies your brand's reach and efficiency. Through this comparison, you’ll discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Whether you need customization options, engagement features, or straightforward usability, this guide will help identify the best fit for your unique needs.

Meet the Contenders

In the digital landscape, Instapage stands out as a robust landing page creator focusing on customization and conversion. It’s built for marketers who are serious about creating effective campaigns. Fluent Forms, on the other hand, is primarily known for its impressive form-building capabilities, aiming to enhance lead generation and improve feedback collection dynamically. Finally, Divi Builder takes a slightly different approach by offering a more versatile website builder with an emphasis on visual design elements. Each of these tools offers distinct functionalities to tackle unique marketing challenges, and understanding their differences is crucial to finding the right match. So, let’s dive into the first round and see how they stack up against each other in terms of features and ease of use.

Round One - Features Showcase

Template Selection and User Friendliness

When it comes to template variety and ease of use, each platform presents its own unique library and style. Fluent Forms excels with user-friendly forms that can blend seamlessly into existing websites, making it an excellent choice for marketers focused on lead generation. Divi Builder offers a diverse range of stunning templates that cater to various industries, providing the flexibility to customize according to individual needs. Meanwhile, Instapage boasts one of the most extensive selections of professionally designed templates specifically tailored for landing pages. Its easy drag-and-drop interface allows users to edit and arrange page elements effortlessly, making it particularly appealing to both novices and experienced marketers. It’s essential to consider what type of templates resonate your target audience while also exploring how intuitive and straightforward each platform is for your design needs.

Instapage: Your Partner in Customization and Optimization

Instapage is a name synonymous with conversion rate optimization. The platform offers a host of customization tools that empower users to craft landing pages tailored to specific marketing goals. With features like A/B testing, heatmaps, and dynamic text replacement, Instapage ensures users can monitor and tweak their pages to achieve the highest conversion rates possible. Furthermore, its integration capabilities with popular marketing tools enable seamless tracking of campaign performance. Instapage doesn’t just provide templates; it enables you to create experiences that resonate with your audience, leading to increased trust and loyalty towards your brand. No matter what your goals are, Instapage positions you for success in digital marketing.

Round Two - Speed and Performance

Website speed is critical for user experience and plays a vital role in conversion rates. Slow-loading pages can lead to high bounce rates and frustrated users. Think of it like waiting too long at your favorite coffee shop – even the best brew can’t offset the annoyance of slow service. In the digital world, every second counts, and users expect lightning-fast interactions. Let’s see how each platform manages speed and performance in this competitive arena.

Advantages of Instapage:

  1. High-performance page loading times due to optimized code and fast servers
  2. Ability to test variations without sacrificing speed
  3. Regular updates ensure improvements in speed
  4. Seamless loading even with rich media content

Benefits of Fluent Forms:

  1. Quick loading times for forms, which are essential for user engagement
  2. Lightweight framework reduces page load delays
  3. Optimized for performance on mobile devices

Strengths of Divi Builder:

  1. Optimized for fast page loading with custom coding features
  2. Offers built-in performance enhancements to improve speed
  3. Provides caching options for faster retrieval

Evaluating speed and performance, Instapage shines through with consistently rapid loading times and dynamic features, which ultimately lead to better overall user experiences. The other contenders perform well but tend to focus more on other functionalities; thus, they can fall slightly behind in the speed department.

Round Three - Usability and Learning Curve

Looking at usability, each of these platforms welcomes users with varying levels of experience. Instapage thrives on its intuitive interface, allowing even beginners to navigate easily and create effective landing pages without extensive training. Conversely, Fluent Forms offers a balance of simplicity and functionality, making it straightforward for users to build and implement forms quickly. Divi Builder, while packed with features, can present a steeper learning curve due to its depth. However, when users invest the time to learn its intricacies, they unlock an impressive array of design possibilities. Ultimately, regardless of your starting point, each platform provides resources, tutorials, and communities to support your learning journey.

Round Four - Support Systems

Customer support can make all the difference when navigating through any platform. Imagining the customer support team as loyal sidekicks ready to swoop in and lend a hand creates a comforting perspective. Instapage offers live chat, email support, and a comprehensive knowledge base for users seeking immediate help. Fluent Forms supports users through documentation and community forums, though some may find it lacking in direct support hours. Divi Builder encourages a vibrant community, which can offer valuable insights, but their direct support options may not be as robust. Hence, depending on your preference for quick resolutions or community engagement, each platform provides varied support frameworks to assist users.

Round Five - Cost Considerations

Price often plays a crucial role in decision-making. Instapage might be perceived as a premium service, but it aligns its costs with advanced features that facilitate conversions. Fluent Forms stands out with flexible pricing models that cater to users needing dynamic forms without a hefty price tag. On the other hand, Divi Builder provides significant value with a one-time payment that unlocks lifetime access, appealing to those who want to avoid ongoing subscriptions. Thus, the best value depends on the specific needs, such as frequency of use and required features.

In this friendly competition amongst Instapage, Fluent Forms, and Divi Builder, every tool has its strengths and areas for improvement. It’s important to assess what features align most with your marketing strategy. Whether you value extensive customization, straightforward usability, or cost-effectiveness, these platforms work towards unique goals. So, why not take Instapage for a spin with their free trial and see how it aligns with your vision for effective landing page creation?

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